A lot of you have been wondering what I think about Amazon buying Whole Foods Market. To be honest, I'm not sure what to think of this news and many questions have been on my mind...
What will this mean for AmazonFresh and buying groceries online? Will organic food become more widely available? Will the integrity of food at Whole Foods go down… or get better? What will this mean for small organic companies trying to break into the marketplace? As put by my dear friend Max Goldberg (of Living Maxwell), "Amazon could dramatically change the direction of organic, for better or for worse".
Although we can't predict the full impact of this purchase we do know this...
- The demand for organic food is growing.
- More people are buying groceries online.
That being said, it may come as a surprise that as of now Americans who rely on SNAP (Supplemental Nutrition Assistance Program) are not eligible to use their food stamps for online groceries. My partner, Thrive Market, saw this major gap preventing the 46 million Americans using SNAP from having access to affordable organics and they took action! After a viral petition, White House meetings and a big push for public awareness the FSN (Food and Nutrition Service) listened to Thrive Market and its partners and announced plans to launch a 2 year pilot program with a handful of companies chosen to accept food stamps for food purchases online. This program is scheduled to begin in 2018. Isn't that amazing?
I feel overwhelmed with joy when I think about all the families who will now have access to healthy organic food online. That means more high quality food will get into the hands of our friends and neighbors relying on food stamps. Making healthy food more accessible to everyone is what I built FoodBabe.com on and I'm so honored to be working with a company who is blazing the trail in providing affordable organics for everyone.
Thrive Market is offering Food Babe readers an extra 30% off your first purchase for the next 48 hours only when you visit them here - and that's on top of their already awesome prices! This offer is for new customers only.
Never shopped at Thrive Market before? It's an online shop that has organic groceries and natural household goods at a fraction of the price found at other natural food stores. Their website allows you to quickly stock up on the grocery staples at drastically reduced prices (up to 25-50% off) with free shipping when you spend over $49. They'll also give you your first month membership free so you can try it out and see if you love it as much as I do. If you don't like it, you can cancel within the first month without being charged the yearly membership fee.
If someone just handed me a 30% OFF coupon for Whole Foods I would immediately run to the store and stock up! Wouldn't you? :) Know someone who could use some affordable organic groceries? Forward them this email so they can jump in on this deal.
P.S. Although SNAP's online program is a two year pilot and will only be taking place in 7 states (Alabama, Iowa, Maryland, New Jersey, New York, Oregon and Washington), this is a big step in the right direction for the health of America. I hope this is just the beginning!
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