Exciting news for the Food Babe Army!!! First, I want to let you know - our next major campaign is coming. You will be the first to know when we go live! It's almost time to make another major food company more transparent and responsible for their ingredients - and with your help, I know we can make this change possible.
Our activism is truly changing the food system, and I'm excited to share how another one of the most iconic products in America has been transformed!!!
Back in 2014, I shared an investigation about the toxic ingredients in JELL-O and how disgusting it is that Kraft continues to make this product. Millions of children are exposed to JELL-O in schools and daycares across the country - not to mention all the sick people who are fed JELL-O in hospitals. The Food Babe Army shared this investigation so much that it was read by millions of people.
JELL-O is preserved with the harmful preservative BHA - an ingredient linked to cancer that is banned across the globe. The typical box of JELL-O is filled with GMO sugar and artificial colors like Red #40 that both require warning labels in Europe. These artificial colors are derived from petroleum and linked to behavioral problems in children. Kraft knows that artificial food dyes pose these risks, but still markets JELL-O to children.
That's why I've railed hard against their use of artificial colors and launched a successful campaign to get the artificial yellow dye out of their mac n'cheese. I just knew that if we targeted this popular product, that it would lead to greater change.
And it has! The snowball revolution keeps growing!
Kraft just came out with a new line of JELL-O gelatins and puddings without any artificial food dyes or the preservative BHA...
OLD VERSION JELL-O Orange: Sugar, Gelatin, Adipic Acid, Natural and Artificial Flavor, Disodium Phosphate, Sodium Citrate, Fumaric Acid, Yellow 6, Red 40, BHA.
NEW VERSION JELL-O Simply Good Orange Tangerine: Cane Sugar, Gelatin, Dried Orange Juice, Adipic Acid, Disodium Phosphate, Sodium Citrate, Fumaric Acid, Natural Flavor, Oleoresin Turmeric and Beet Juice.
People stopped buying JELL-O and look what they had to do!
While this new version is not what I consider healthy, I can't help but think about all of the children who will no longer be exposed to artificial colors and BHA due to this change. The less harmful and risky ingredients in our food supply, the better!
When we demand better, food companies have no choice but to change.
Other major brands have made a commitment to remove artificial food dyes too! Everyone from M&M's, Skittles, Starburst, Panera Bread, Lucky Charms, Trix, Campbell's Soup, Pepperidge Farm, Swanson, Fruit Loops, Yoplait, Twizzlers, Apple Jacks, to Fruit by the Foot… the list goes on! It is going to take some of these companies a few years - but at least they are doing it.
I truly believe that artificial dyes in our food will be ancient history before long.
Beware that the old toxic version of JELL-O with artificial colors and BHA is still in stores and this is just a new line that they have created - so continue to check the ingredient list on any product you buy!
My hope is that Kraft will make this change to their entire product line, including the pre-made cups of JELL-O gelatins and puddings that so many kids pack in their lunchbox every day. It's a shame these products are even allowed to be sold in grocery stores - now that there is a safer alternative available.
Stay loud and keep making your voice heard. It's working! Ask grocery stores for what you want and they will carry it.
Thank you Food Babe Army for continuing to change the food industry!
P.S. Remember to stay tuned! Big campaign coming soon.
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