BIG NEWS

So, you heard about our new Vanilla Plant-Based Protein, right?

(And yes, it also comes in chocolate).

But you might have missed something BIG...

We lowered the base price significantly.

Here's the full story...

I never set out to create my own product line, but after years of demanding change from big food companies, I knew the only way to truly make a lasting change in the market place was to compete with these companies head-to-head.

The problem?

When we started creating our products, we didn't have that much pull. We were a startup. We didn't raise outside capital (outside money comes with outside expectations, and I would never let that potentially compromise our ingredient quality).

And many ingredient suppliers were unwilling to work with us.

...but we kept pushing back.

We are now a real company. With a real mission. With real customers. And we have been pushing back on our suppliers for better, cheaper pricing.

After all, it's our mission to create the best, highest quality ingredients...hands down. And then, it's our mission to make them affordable for regular, everyday people.

And finally, after months, they finally agreed. They offered us better pricing because they see that yes, we are a small agile company, but the movement is big, and it's getting bigger.

We promised them more volume. They promised us better prices.

And that's when we did something crazy...

We lowered the price from $52.45 on autoship, to $44.99 on autoship.

This applied to new customers and active subscribers, too.

My "business" friends told me I'm crazy. "Why would you sacrifice so much revenue?" I mean, I've never heard of a company LOWERING the price. Most make excuses as to why they need to RAISE the price.

But here at Truvani, we believe in quality and doing things right. And we will always put people over profits.

So, we lowered the price.

Because we want to make the best quality ingredients actually affordable to regular, everyday people.

And my promise to you is this:

As we continue to grow, we will keep putting pressure on suppliers to offer us the best quality ingredients at great prices.

So, try our Plant Based Protein Powder today.

It comes in Chocolate.

And we have a new Vanilla flavor, too.

Xo,

Vani

 

P.S If you order by Friday, you can lock in this new pricing. One of the things I always wanted to do was reward the people who support us early with the best prices possible, and I'm so happy that we're able to do just that!

 

P.O. Box 31521 Charlotte, NC 28231

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Behind the scenes of our new Vanilla Plant Protein Powder

Hi,

So, earlier this year when we launched our Chocolate Plant-Based Protein Powder, the #1 thing people asked me was, "When will you make Vanilla?"

How about NOW?

We just announced it yesterday. Here's the link.

But first, I wanted to take you behind the scenes of what it took to make this product. 

You see, when we launched our plant-based protein powder, we wanted to offer the best product on the market with the best ingredients. 

This meant that we needed to focus on 'real' ingredients. You know, the stuff people could read and pronounce with ease. 

And, at the time, we weren't sure if we could pull it off for Vanilla.

There are two reasons why:

First...

The price of Vanilla Bean - how you get the "real" taste of vanilla - skyrocketed, and we were worried that it would force us to charge too much for a Vanilla Plant-Based Protein powder.

This was a unique problem for Truvani because we avoid using "natural flavors." We couldn't use "organic vanilla natural flavor," like many other protein powders. We'd have to use the real stuff - vanilla bean. And that would drive the price of the product up too much.

Second...

We weren't sure if people would like the "real" taste of vanilla. As we started to share our Vanilla protein powder with people, they kept saying, "It tastes great. But it's not the vanilla I'm used to..." 

And they were right. It wasn't a vanilla flavor engineered in a laboratory. It was Vanilla Bean... or as we like to call it... real vanilla. 

However, back in September we had a big breakthrough. 

The person in charge of product formulation sent me a sample. I opened it, I smelled it and was immediately overcome by the aromatic scent of real vanilla.

I couldn't believe it.

As I mixed it into water, and took the first sip... I knew we had a winner.

It smelled great.

It tasted great.

And we pushed back on our ingredient suppliers and were able to offer it at a reasonable price.

The best part?

You can order it today. We will ship it in within 2 weeks. And I can't wait to hear what you think!

Here's the link.

Xo,
Vani

P.S. Are you going to try our new Vanilla Plant-Based Protein Powder? We have a "love the taste guarantee." You can try it, if you don't love it, email our support team and we'll issue you a refund.

P.O. Box 31521 Charlotte, NC 28231

If you would like to stop receiving free food investigations, recipes and healthy living tips, you can update your preferences here.

You asked for this!

So, we have a BIG ANNOUNCEMENT…

Today a new product is available, and it's the #1 most requested product to date.

*HAPPY DANCE*

Click to see it!

Earlier this year, we launched our Chocolate Plant Based Protein Powder. People loved it. It tasted great. And the ingredients were clean.

Many people DITCHED their old protein powder... and switched to Truvani. Awesome – and thank you!

But ever since then, people have asked for ONE flavor...

You can probably guess what it is...

OR CAN YOU?

Enjoy!

Xo,

Vani

P.S. Our Plant Based Protein Powder is now available in a NEW FLAVOR – can you guess what it is? Click here to see if you're right

P.O. Box 31521 Charlotte, NC 28231

If you would like to stop receiving free food investigations, recipes and healthy living tips, you can update your preferences here.

That’s it – last chance

Do you want a free copy of the new "Taste of Truvani" recipe book? This is your last chance to get it:

Use this link to order any product

Order before 11:59 pm EST today, and we'll ship you the recipe book at no extra cost.

Can you believe we announced our first product less than a year ago? Now we have 4 products available:

* Looking to maintain healthy inflammation responses? Try our Daily Turmeric Supplement - and you get the recipe book for free.

* Want to experience the amazing anti-aging skin benefits of our new Marine Collagen? Order today, and we'll ship you the recipe book as well.

* Running low on protein powder? Taste our Plant Based Protein powder – it's incredible – and help control your cravings. We'll send you the recipe book with your order.

* Or, if you want to support your immune system through the fall and winter... Make delicious Bone Broth with our quick and easy powder (ready in 30 seconds, and good for your gut, too). You also get the recipe book – FREE

Or try them all!

Because each product is remarkable in its own right...

You see, I never set out to create my own line of products. So, when we launched Truvani, I knew it had to be done the RIGHT way instead of the easy way.

That's why I set a clear standard:

* We use the highest quality ingredients. Always.

* We avoid all useless additives or chemicals.

* We follow the strictest testing protocol (we test both in-house and use 3rd-parties to test for heavy metals, glyphosate, and other harmful contaminants)

That's the Truvani Standard.

No matter which product you choose, that's what you get.

If you want to learn more about each product – and get a glimpse of the health-enhancing foods in our new recipe book – you'll find everything on this page here:

See all products and learn more about the recipe book

Remember, today's the LAST DAY to order and get the new recipe book for free. So, don't wait – and thank you for your support.

Xo,

Vani

P.S. We have a simple guarantee: When you order a Truvani product, you have 30 days to try it. If you don't love a product, simply let us know and you'll get a refund. No questions asked.

 

 

P.O. Box 31521 Charlotte, NC 28231

If you would like to stop receiving free food investigations, recipes and healthy living tips, you can update your preferences here.

FALL FAVORITES (4 healthy recipes from savory to sweet)

I used to STRUGGLE with eating healthy...

Like one of my favorite songs, "I wish that I knew what I know now when I was younger."

You live and you learn!

The point is:

Back when I was feeding my body with junk, it wasn't because I didn't CARE about my health...

It was because I didn't KNOW any better.

If I knew how to read ingredients labels…

I would have avoided products filled with harmful additives, artificial flavors, and other empty ingredients with no nutritional value.

If I knew how to prepare healthy meals with REAL FOOD…

I would have made them! Rather than eating out and making unhealthy food choices.

And if someone would have shown me that when you cook with health-enhancing foods, the sugar cravings GO AWAY…

I would have started making more healthy, home-cooked meals!

This is why I'm excited to share our NEW (printed!) recipe book with you:

It's called "A Taste of Truvani." In the book, I share 17 amazing, healthy, and easy to make recipes.

How do you get it?

When you buy ANY Truvani product, we'll ship you this new hardcopy recipe book – FREE.

While supplies last of course. And the offer ends on Friday, Oct. 26.

Click here to learn more

To give you a taste of what's inside…

Here are 4 of my FALL FAVORITES (from the recipe book):

Golden Milk Steel Cut Oats (Page 6) – Make this with our Daily Turmeric Tabs to help maintain healthy inflammation responses.

Savory Red Rice (Page 14) – Make this with our Chicken Bone Broth to improve your gut health.

Magical Beauty Matcha (Page 28) – Make this with our new Marine Collagen Powder for amazing anti-aging skin benefits.

Peanut Butter Protein Cookies (Page 36) – Make this with our Plant Based Protein Powder to help control cravings.

And remember:

You can get this new recipe book for FREE…

Simply place an order for ANY Truvani product. We'll add the recipe book to your order and ship it straight to your doorstep.

You can keep it in your kitchen. And when you need some inspiration for a healthy recipe, it's right there...

Click here to choose any product (and claim your free recipe book)

Xo,

Vani

P.O. Box 31521 Charlotte, NC 28231

If you would like to stop receiving free food investigations, recipes and healthy living tips, you can update your preferences here.

Bad news (but bigger good news)

So, I have some bad news and some good news:

I'll start with the bad news...

Last week we announced that we printed a small run of a new recipe book. It's called "A Taste of Truvani." Anyone who ordered a bottle of our Daily Turmeric got a free copy (shipped with their order)...

The bad news: That turmeric promo ended yesterday.

So if you missed it, it's over now.

But what's the GOOD news?

People loved the idea of getting a hardcopy recipe book (instead of just an ebook).

And while I got lots of wonderful feedback like this…

...some people also said...

"I love the cookbook – I want a copy. But I already get your Turmeric."

Other people said:

"I love the cookbook, wish I could get this! I really want to try your new Marine Collagen, though!"

I hear ya...

So here's what we did <--- Click to see the GOOD news

Xo,

Vani

P.O. Box 31521 Charlotte, NC 28231

If you would like to stop receiving free food investigations, recipes and healthy living tips, you can update your preferences here.

Quick reminder - gone in a few hours

I was just thumbing through our new recipe book, and it's a joy to look at (thanks to the full-page photos)...

I'd love to send you a copy!

You can get a glimpse of it here

You'll discover new, healthy recipes for you and your family. From "Healing Everyday Hummus" (Page 8) to our simple "5 Ingredient Protein Pancakes" (Page 36). And more.

We include clear instructions for each recipe: 6 steps max (that's for the Peanut Butter Protein Cookies). But most of these recipes have only 2 or 3 steps.

How can you get your hands on this recipe book? Easy...

Try our Daily Turmeric, and we'll ship it to you – FREE

It's crazy. Truvani only started about a year ago.

And Turmeric was our first product.

I'm overwhelmed by the reviews that have been pouring in:

"I was so excited it came in a glass bottle. It doesn't have a strong smell or flavor!!" – Brittany R. (03/23/18)

"I started taking Truvani about a month now. The pills have a pleasant turmeric flavor and are very easy to swallow. I have noticed a difference with better digestion and overall feeling of wellness. Very pleased with the results. Will be a regular customer for sure!" – Adele H. (04/18/18)

"Truvani's Turmeric is by far the best you can buy. I trust the quality and I feel so much better when I take it. Great for inflammation!" – Dawn C. (07/11/18)

"I appreciate the smaller capsules that are not encased in plastic ... Because of Vani's work eradicating chemical laden products over the years, I have peace of mind referring this product to my friends, family, and clients. Thank you for this quality supplement!" – Daryl S. (3/27/18)

"Just started taking my turmeric. I put it in my smoothies also! I love the dark GLASS bottle." – Namcy B. (4/18/18)

So if you want to try our Daily Turmeric (and get the recipe book for free), this is my final reminder:

Click here for all the details

And please make sure you use the link in this email. It's the easiest way to get to this Turmeric + Free Recipe Book offer

Xo,

Vani

P.S. And of course, there's no risk. You either fall in love with our Daily Turmeric within 30 days… or you get your money back. Easy. So don't wait – order now and take advantage of this free Recipe Book bonus.

P.O. Box 31521 Charlotte, NC 28231

If you would like to stop receiving free food investigations, recipes and healthy living tips, you can update your preferences here.