Wednesday, October 14, 2026

Buying Reese's Pumpkins? Read this first.

When I was a kid, I was the QUEEN of candy!

I knew every brand, every flavor, and always had candy in my pockets.

Halloween was my FAVORITE. I'd come home with a bucket stuffed to the brim, and sometimes that candy would last for WEEKS!

My parents didn't think twice about it. Why would they? This was candy sold in every grocery store in America. We didn't know about all the artificial dyes, preservatives, and other chemicals hiding inside.

But just because something is sold on grocery store shelves doesn't mean it's safe.

And here's something else I've learned...

Halloween candy isn't really a once-a-year thing.

As soon as Halloween is over, the stores are already filling up with Christmas candy. Then Valentine's Day. Then Easter.

It's a never-ending parade of colorful candy, cookies, and treats filled with artificial dyes, preservatives, and other unnecessary junk.

I call this the Holiday Death Aisle.

Big Food has turned practically EVERY celebration into another opportunity to sell us ultra-processed junk!

And that aisle never really goes away. It just changes decorations.

To be clear, I'm not saying you should never eat candy or enjoy your favorite holiday treats.

But if you normally avoid GMOs, artificial colors, flavors, and controversial preservatives, there's no reason to buy them "just one day a year" for Halloween.

There are soooo many better candy options available nowadays!!!

In my new book Food Babe Feast, I show you how to celebrate EVERY occasion with delicious real food, without all the unnecessary junk the food industry puts in our favorite treats.

Inside, I share over 100 recipes for everything from Halloween parties and birthdays to Thanksgiving, Christmas, and all the celebrations in between.

You can still have the cookies, cakes, candy, dips, and party food you LOVE! Just made with better ingredients.

And right now, when you pre-order Food Babe Feast, I'm giving you something EXTRA special for FREE!

My entire personal grocery shopping system!

I've spent YEARS investigating food ingredients, reading labels, and researching which brands are actually worth buying. And now I'm sharing all of that with you!

You'll get my personal list of trusted grocery brands, my aisle-by-aisle shopping playbook, my shortcuts for decoding confusing food labels, and my Terrible 20 list of ingredients I refuse to buy.

I've already done the label reading for you!

Imagine walking into the grocery store knowing exactly which brands to trust, what ingredients to avoid, and what I would actually put in my own shopping cart.

And the best part? You get immediate access, so you can start using my system on your very next grocery trip!

This exclusive bonus is only available when you pre-order Food Babe Feast!

Get Food Babe Feast + My FREE Grocery Shopping System

Let's stop giving Big Food our money for poisoning our celebrations.

We can have delicious traditions without all the junk!

Xo,
Vani

P.S. BIG NEWS! The company behind Airheads and Mentos Gum just announced plans to remove artificial dyes from more than 650 products! Changes are expected in 2027. This is huge progress! But beware, artificial dyes are still everywhere in the Holiday Death Aisle this time of year. Keep reading those ingredient labels and voting with your dollars. It's working!

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Monday, October 12, 2026

Don’t put on lipstick until you read this

I don’t wear a lot of makeup in my daily life. But since I’m on camera a lot, I do use mascara, eyeliner, eye shadow, blush, and a little lip color.

When I do wear it, it has to be the cleanest I can find. 

And I can tell you: It feels SO good knowing I’m not exposing myself to dangerous ingredients daily.

Mascara sits millimeters from your eyes. Lip products get swallowed all day long.

Most beauty brands still use harmful chemicals. Because they can. Beauty products aren’t well-regulated in the U.S., and many companies prioritize profits over our health.

5 things in a lot of makeup right now:

  • Forever chemicals. In a test of 231 makeup products, 82% of waterproof mascaras and 62% of long-lasting lipsticks showed high levels of a marker for PFAS, linked to hormone disruption and certain cancers. 28 of 29 products tested further didn’t list PFAS on the label.
  • Parabens, siloxanes, and triclosan. Linked to hormone disruption.
  • Heavy metals. Lead turned up in all 400 lipsticks in one federal test.
  • Fragrance and talc. “Fragrance” can hide dozens of undisclosed chemicals. Talc can carry asbestos.
  • Plastic glitter. Tiny flecks of plastic, and microplastics have already turned up in human blood.

That's why I love the brand withSimplicity.

In 2015, their founder spotted glitter from her makeup on her baby’s cheek while rocking him to sleep. She started making her own. Today she’s a Master Esthetician, and withSimplicity still makes everything in small batches in the U.S.

They color their makeup with minerals, clays, and plant ingredients. Their mascara is made with coffee seed oil and chamomile. The lipstick includes Cupuacu butter, a nutrient-packed superfruit from the Amazon.

The easiest way to try them is with the Food Babe Makeup Discovery Kit:

  • Full-size Tri-Stick for cheeks, lips, and eyes
  • Full-size Botanical Mascara in black
  • Full-size Lipstick
  • Liquid Foundation samples in light, medium, or dark shade ranges

And since withSimplicity is a partner of Food Babe, I have a special discount for you:

Use code THEFOODBABE for 15% off your first order

Even if you don’t wear makeup, they’ve got nail polish, skincare, and body care too.

Xo,
Vani

P.S. Grab your makeup bag tonight and read the labels. Parabens, “fragrance,” and talc are the easiest ones to spot.

P.P.S. At Food Babe, we only promote products we love and use ourselves. If you buy a product we link to, we may earn a commission.

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Friday, October 9, 2026

Want a signed copy of my new cookbook?

My new cookbook, Food Babe Feast, is coming out in just ONE MONTH, and I am getting SO excited for you to finally have it in your kitchen!!!

I'd LOVE to personally sign a copy for you! ❤️

I've teamed up with Park Road Books, an independent bookstore here in Charlotte, to offer personally signed copies of my new cookbook.

No matter where you live, you can order a signed copy and have it shipped right to your door.

Click here to order your signed copy!

And with the holidays coming up, this is such a fun opportunity to get a special gift for your mom, sister, best friend, or anyone who loves cooking and eating real food!

Food Babe Feast is filled with over 100 delicious recipes your family will want to make again and again, from easy weeknight dinners to holiday favorites and everything in between.

And if you're near Charlotte, I'd LOVE to sign your cookbook in person!

I'm doing a book signing at Park Road Books on Saturday, November 14th at 11 AM, and I can't wait to meet you, give you a big hug, and celebrate the launch of Food Babe Feast together!

And we're making it extra special...

The first 100 people who attend will get a FREE Truvani gift bag!

To let us know you're coming, just pre-order your copy through Park Road Books and select “I would like to pick up this order” under Pickup Options at checkout.

Then come pick up your book at the event, and I'll sign it for you in person!

Whether you want it shipped to your house or you're coming to the book signing in Charlotte, get your signed copy here.

Thank you for being part of this journey with me. It means so much to have your support!

Xo,

Vani

P.S. Don't forget! When you pre-order Food Babe Feast today, you also get instant access to an exclusive FREE bonus, my personal grocery shopping system! It includes a huge list of what brands I actually stock in my kitchen, label-reading tips, and the 20 ingredients I refuse to buy. This bonus is only available before my cookbook launches on November 10th, so make sure you claim yours here after ordering!

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Thursday, October 8, 2026

Truvani in Costco???

I have big news that I almost can't believe...

You can now find Truvani Plant Based Protein at Costco!!! 

Right now, our Vanilla Plant Based Protein is rolling out to 100 Costco locations across the Northeast and Southwest during October.

We expect to be set in the Northeast this week and the Southwest next week.

It took YEARS to get to this moment.

And here's the thing...

This is only a test to see if Truvani sells at Costco.

So I'm counting on y'all! If you have a Costco near you that's carrying Truvani, go find it, throw it in your cart, and help us prove to Costco that their members want Truvani.

This is the biggest bag of Truvani we've ever sold, with 24 servings and 21 grams of protein per scoop. And just like the Truvani you know and love, it's organic and made with just 5 simple ingredients. No stevia. No gums. No "natural flavors."

And you'll be able to get it at the best price we've ever offered, exclusively for Costco members.

If you don't live in one of the areas where it's available yet, you can still help: Tag a friend or two to help us spread the word HERE on Instagram!

This whole thing is pretty surreal.

Eight years ago, we started Truvani because we wanted products made with ingredients we actually felt good about putting in our bodies.

We had no idea how far that idea would take us.

Today, you can find Truvani in more than 12,000 stores across the country, including Whole Foods, Target, Walmart and Sprouts.

And now... COSTCO!!!

But we need your help to make sure it stays there and hopefully gets into even more Costco stores.

And if you spot Truvani on the shelves, please send me a picture! I genuinely can't wait to see Truvani in your Costco carts. :)

Xo,
Vani

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Wednesday, October 7, 2026

Our Prime Day deals end tonight 🚨

TIME-SENSITIVE UPDATE:

Our Prime Day deals end TONIGHT.

You can get up to 40% OFF on Truvani products on Amazon – including our Plant Based Protein at as low as $32.99…

Plus deals on Creatine, Collagen Peptides, Marine Collagen, The Only Bars, and select supplements.

After tonight, these prices are gone.

>> Click here to claim your Prime Day savings on Truvani (up to 40% OFF)

I REALLY want you to take advantage of this, because deals like this don't come around often.

Our Plant Based Protein is as low as $32.99 right now. (up to 40% OFF!)

And every time you use it, it helps:

✅ Curb your cravings – so you're not reaching for junk at 3 pm
✅ Keep you full between meals – so you stop snacking on things you regret
✅ Give your body 20g of clean protein per scoop – without any of the gums, stevia, "natural flavors," or fillers that other brands rely on
✅ Taste like something you actually enjoy – because eating healthy shouldn't feel like punishment

And since over a million people rely on our protein to feel their best every day…

There's a very real chance the Prime Day deals will be fully claimed before tonight.

Which is why I want to make sure you get yours NOW…

…While the up to 40% OFF pricing is still live.

Creatine, Collagen, Marine Collagen, The Only Bars, and select supplements are also on sale.

Up to 40% OFF across the board.

But after tonight, all of it goes back to regular price.

>> Click here to shop Truvani Prime Day Deals – up to 40% OFF – before tonight

Xo,
Vani

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Tuesday, October 6, 2026

Our Prime Day deals just went live (up to 40% off)

Hey,

It's Vani.

Your Prime Day discount is HERE!

For the next two days, you can get up to 40% OFF Truvani products on Amazon.

Shop Truvani Prime Day Deals – Up To 40% OFF >>

If you're not sure where to start, let me point you in the right direction…

Our Plant Based Protein is as low as $32.99 right now.

But that's not all…

We're also running Prime Day deals on Creatine, Collagen Peptides, Marine Collagen, The Only Bars, and select supplements…

✅ Creatine Monohydrate – one ingredient, third-party tested, backed by 685 clinical studies. $39.99 $29.99

✅ Collagen Peptides – one ingredient, grass-fed, sourced from Argentina. Dissolves into your coffee without changing the taste. $49.99$37.99

✅ Marine Collagen – wild-caught, one ingredient, sourced from the waters surrounding Iceland, Norway, and France. $44.99 $30.68

✅ The Only Bars – clean snack bars, multiple flavors. $34.99 $28.49

✅ Select supplements – up to 25% OFF MSRP on Turmeric, Magnesium, and Ashwagandha.

Up to 40% OFF across the board.

Shop Truvani Prime Day Deals – Up To 40% OFF >>

With just one scoop a day, our Plant Based Protein helps you:

🍫 Crush afternoon cravings – so you stop reaching for sweets at 3 pm and actually feel satisfied between meals

💪 Hit your protein goals effortlessly – 20g of clean, organic protein per scoop without any of the junk hiding in other brands

⚡ Keep your energy steady all day – no more crashing after lunch and dragging yourself through the afternoon

✨ Feel good about what you're putting in your body – between 3 and 11 organic ingredients per flavor, and you can read the entire label in a few seconds

🍰 Enjoy protein that tastes like a TREAT – not something you're forcing yourself to drink because it's "healthy"

And here's what makes our protein different from everything else on the shelf:

Most protein brands play the same game…

They slap "clean" or "natural" on the front of the label, run some pretty ads, and hope you never flip the product around and actually read the ingredients.

Because when you do, the same junk keeps showing up:

  • "Natural flavors" – a catch-all term that can legally contain dozens of hidden chemical compounds
  • Stevia – heavily processed, causes bloating, leaves a bitter aftertaste
  • Gums and fillers – cheap thickeners that are there to cut costs, not to help you
  • Artificial sweeteners – sucralose, acesulfame potassium, aspartame. Found in more protein powders than you'd think.

We skip ALL of that.

Our protein comes from organic peas, pumpkin seeds, and chia seeds.

We sweeten it with organic monk fruit – never stevia.

We flavor it with real organic ingredients you can identify by name on the label.

That's it.

No mysteries, no fine print, and no ingredients you need a chemistry degree to understand.

And the taste

That's the part that surprises people the most.

Chocolate tastes like a brownie…

Vanilla Chai tastes like a warm chai latte…

Pumpkin Spice tastes like a PSL…

Chocolate Peanut Butter tastes like movie theater candy…

Simply choose the flavor that works best for you.

Every single one tastes like something you'd actually look forward to.

Don't just take my word for it:

⭐⭐⭐⭐⭐
"My nutritionist recommended this product for my husband and I, and we were blown away by how delicious it was. We enjoy it daily and feel awesome about the ingredients."
– Jennifer P.

⭐⭐⭐⭐⭐
"I appreciate this protein powder so much. It's surprisingly hard to find such simple protein on the market. This is simply 3 ingredients. It's efficient and doesn't add anything I don't want."
– Olivia J.

⭐⭐⭐⭐⭐
"For the longest time, I didn't really like protein powder because it didn't taste good and it had really weird ingredients. This one has such simple ingredients. Made with pea protein, which is easier to digest, so it doesn't make me feel bloated."
– Video review

And right now, you can grab it at up to 40% OFF on Amazon.

Shop Truvani Prime Day Deals – Up To 40% OFF >>

However – and I need to be upfront about this – Prime Day only lasts TWO days.

When those two days are up, the deals are gone.

And I genuinely don't know when I'll be able to offer these prices on Amazon again.

So if you've been curious about trying Truvani…

…Or you want to stock up on what you already love…

…THIS is the moment:

>> Click here to claim your Prime Day savings on Truvani (up to 40% OFF)

Xo,
Vani

P.S. If you're not sure where to start, I'd go with protein.

Pick whatever flavor sounds best to you.

At up to 40% OFF, this is the easiest way to find out why over a million people have made Truvani part of their daily routine.

Shop Truvani Prime Day Deals – Up To 40% OFF >>

My New Cookbook Is Here - Food Babe Feast




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Monday, October 5, 2026

What’s touching your skin all night?

My kids spend about 10 hours a night in their pajamas. Nothing else touches their skin for that long.

So I'm picky about what they sleep in.

Most kids' pajamas are made from polyester or conventional cotton.

Conventional cotton is grown with synthetic pesticides.

Then the fabric gets colored with synthetic dyes and finished with chemical treatments. That includes formaldehyde resins that keep it from wrinkling and shrinking.

None of that has to be on the tag.

Kids also have more skin surface relative to their body weight than adults do. Whatever is on the fabric, they get more of it for their size.

Organic cotton skips the synthetic pesticides. GOTS certification goes further. It covers every step from the field to the factory and bans formaldehyde finishes, heavy metals, and dyes that release chemicals linked to cancer.

3 things I look for when I buy anything cotton:

  • The GOTS logo, not just the word "organic." A GOTS "organic" label means at least 95% certified organic fiber. "Made with organic" can mean as little as 70%.
  • No "wrinkle-free," "no-iron," or "easy care" on the label. Those usually mean a chemical finish.
  • Wash it before the first wear. Washing often lowers formaldehyde levels. It doesn't always get it all out.

That's why my kids sleep in organic cotton.

And they love it when we all match. When the whole family is in the same pajamas, my house turns into a party. 

When they match, they play together instead of fighting. It builds a sibling bond I love watching.

This Halloween, we're matching in the Spooky Sweet family jammies from Butterblu. They're SO cute. And cute doesn't have to mean toxic.

  • GOTS-certified organic cotton
  • Designed by the founder of Burt's Bees Baby and Honest Baby Clothing
  • Buttery soft, and they hold their shape wash after wash
  • Sizes from newborn to adult XXL, plus matching pet bandanas

Get the matching family jammies here with 10% off using code FOODBABE.

Xo,
Vani

P.S. Halloween is 26 days away. Order this week and you get a few weeks of matching nights before the big one.

P.P.S. At Food Babe, we only promote products we love and use ourselves. If you buy a product we link to, we may earn a commission.

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Friday, October 2, 2026

Peek into my grocery cart

If you ever spot me at the grocery store, go ahead and peek in my cart. 

I know you want to!

I spend so much time showing you what I would NEVER buy, but what do I actually bring home?

Well, now I’m showing you!

I’m now sharing my entire grocery shopping system when you pre-order Food Babe Feast.

And part of my system is the actual brand list I use myself.

I put together the brands you’d actually find in my grocery cart, so you can see exactly what I’m buying and bringing home to my family.

And I mean the ACTUAL brands!

You’ll see the actual brands I buy for everything from pantry staples, baking ingredients, breads and snacks to condiments, dairy, meat, and so much more.

So when you're standing there wondering which ketchup to grab, which eggs to buy, or which bread I would choose, you can pull up my list on your phone and see what I buy.

But the brand list is just ONE part of what you're getting.

My grocery shopping system also includes:

My Grocery Aisle Playbook: I take you aisle by aisle and show you exactly what I look for when I shop, the questions I ask, my top choices, and what I avoid, so you know what to look for as you make your way through the store.

My Label Decoder: I break down confusing claims like “all-natural,” “multigrain,” “no sugar added,” “fat free,” and more, so you know what those words on the package are really telling you. 

My Terrible 20 List: The 20 processed ingredients I refuse to buy, where they hide on ingredient labels, and what I choose instead.

I’ve spent YEARS reading labels, researching ingredients, and figuring out which brands I trust.

I already did all of that work for you.

And right now, I'm giving you my entire grocery shopping system FREE when you pre-order Food Babe Feast.

You don't even have to wait for the cookbook to arrive. You'll get instant access and can start using it on your very next grocery trip.

Get Food Babe Feast + My Grocery Shopping System!

This grocery shopping system isn't available anywhere else, and once Food Babe Feast comes out November 10, this bonus goes away.

Xo,
Vani

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Thursday, October 1, 2026

Don’t be duped by these food labels

The other day I was walking through the grocery store and saw these fruit snacks that said they were “MADE WITH REAL FRUIT.”

I picked up the box, flipped it over, and saw the first ingredient was corn syrup. The second was sugar.

Then came modified corn starch, artificial flavors, and artificial food dyes.

Are you kidding me?

I put those suckers right back on the shelf. If I want to give my kids fruit, I’ll give them some strawberries or a banana!

Then I saw some “SUGAR FREE” pudding.

I went to check the ingredients and instead of sugar, it was chock full of ingredients like artificial flavors and artificial sweeteners like aspartame.

Aspartame and other artificial sweeteners have been linked to cancer in some studies.

No thank you. I’ll take real food over that any day.

And then I saw some “ALL NATURAL” pretzels that looked like they might be good for the kids.

I turned those over and found bleached enriched flour, soybean oil, and high-oleic soybean oil.

Most soy is grown from GMO seeds doused in pesticides and bleached flour has been processed to death in a factory. How exactly is that “all natural”?

Have you ever felt like this at the grocery store?

You’re bombarded with labels like “made with real fruit,” “sugar free,” and “all natural” that make a product sound good...

And then you read the ingredient list and find out it’s actually full of ultra-processed chemicals. 

I don’t want you to be duped by labels like this that you’ll find all over the grocery store.

And the first step is knowing what those labels really mean. 

And that’s exactly why I included a Label Decoder in the grocery shopping system I’m giving you FREE when you pre-order Food Babe Feast.

I break down confusing labels you see all over the grocery store, so you know what they really mean and what to look for before you put something in your cart.

And the Label Decoder is just ONE part of my grocery shopping system.

You’ll also get my actual brand list with the exact brands I personally buy and trust, my Grocery Aisle Playbook showing you how I shop every aisle, and my Terrible 20 List of the processed ingredients I refuse to buy.

Get Food Babe Feast and I’ll give you my entire grocery shopping system FREE.

CLICK HERE TO GET YOUR BONUS

You’ll get instant access so you can start using it on your next grocery trip.

Xo,
Vani

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Wednesday, September 30, 2026

My entire grocery shopping system (FREE!)

Have you ever stood in the grocery store staring at two products and wondered which one is actually the better choice?

Or picked up something that looks healthy on the front, only to turn it over and find an ingredient list filled with things you don't recognize?

And how many times have you wondered...

Which one would YOU buy, Vani?

I’ve spent years reading ingredient labels, researching brands, and investigating the food industry. After everything I’ve learned, I know exactly what I look for when I walk into a grocery store.

And I finally put my entire personal grocery shopping system in one place.

I call it the Ultimate Real Food Shopping Guide, and I’m giving it to you FREE when you pre-order my new cookbook, Food Babe Feast!

Inside, I’m showing you:

  • The exact brands I actually buy and trust
  • How I navigate every aisle of the grocery store
  • How to decode confusing food labels
  • The 20 processed ingredients I refuse to buy

I already did all the label reading and research for you, so you can stop standing in the grocery aisle wondering which brand to buy.

You’ll get instant access, so you can start using my grocery shopping system right away. You don't have to wait until the cookbook comes out.

If you’ve ever wished I could go grocery shopping with you, this is about as close as you can get!

Food Babe Feast gives you over 100 incredible real food recipes, and this bonus guide helps you know exactly what to buy to make them.

Here’s how to get it:

  1. Pre-order a copy of Food Babe Feast from any retailer here.
  2. Claim your FREE Ultimate Real Food Shopping Guide by entering your order information here.
  3. Check your email for the link to instantly access your bonus guide.

CLICK HERE: Get Food Babe Feast + My Grocery Shopping System

I’m not offering my grocery shopping system anywhere else, and once Food Babe Feast comes out November 10, this bonus goes away.

I seriously cannot wait for you to get your hands on both of these!

Xo,
Vani

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