Big Food has a robot that mimics human taste buds?

I can't believe I got to say this on the national news…

They let me go on (and on) about the dirty tactics Big Food uses to addict Americans to their products. 

Americans need to know the truth. 

PepsiCo literally has a ROBOT that mimics human taste buds, to make sure you'll crave their products before you've had the first bite.

When machines determine what we crave, it's not food anymore – it's manipulation.

Cheetos are engineered to "melt away" so your brain thinks you didn't eat anything.

They call this "Vanishing Caloric Density" – when a food dissolves quickly, the brain doesn't register the calories, so you keep reaching for more.

Doritos are designed with the perfect blend of fat, salt, and acid – plus MSG – to keep you hooked.

MSG has such a powerful effect on the brain that it's given to rats in animal studies to make them fat.

And that's just the beginning…

WATCH TO THE END: How Big Food Engineers Their Products To Hijack Your Tastebuds!

It's downright alarming and unconscionable what they are doing.

How do we stand a chance against this manipulation?

Big Food didn't want you to know how they've been using tobacco-industry tactics to addict our children so they can secure lifelong customers.

And now look where we are as a country…skyrocketing sickness, outrageous rates of obesity, and a food system built to keep people hooked instead of healthy.

It's disgusting, and it needs to stop.

Now that you know the truth, the best way to fight back is to share this so everyone sees exactly how the food industry has been playing their cards against us. That's how they stop winning.

Please share this video on Instagram, Facebook, TikTok, and X. 

And if you're not on social media, you can forward this email and YouTube video to your friends and family.

I love you for continuing to spread the word. 

The tide is turning! 

People are paying attention. Regulators are paying attention. And honestly, it's about time because the Food Babe Army has been waiting too long for something to be done about this.

Xo,

Vani

P.S. If you're still on the hunt for Christmas gifts, check out my Healthy Holiday Gift Guide. It has exclusive discount codes to help you save BIG on incredible wellness, beauty, and foodie gifts! 

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Is this really happening at Whole Foods?

What a year this has been...

Our Food Babe Army has made some incredible accomplishments, to say the least. 

My company, Truvani, and I are forever grateful for your support on our mission: 

To make clean ingredients go mainstream.

Your support made Truvani the top-selling Plant Protein at Whole Foods nationwide!!!

Are you kidding?! 

You also gave us the opportunity to launch a brand NEW USDA Organic Whey this year…

This product became so popular that it has been sold out on our site for months…

So naturally, you asked: "When will this be available in more stores?"

Well, I have the most exciting news:

Truvani USDA-Organic Whey is now available at Whole Foods!

Check out my reel on Instagram and comment which flavor you're most excited for!

Click Here to Watch 

You can now find all 3 flavors of Truvani USDA Organic Whey in Whole Foods nationwide: 

• Vanilla that tastes like melted ice cream at the bottom of the bowl.
• Chocolate that tastes like rich chocolate milk.
• Unflavored that tastes like a cold glass of milk.

It's insane to think…

Almost 3 Years Ago, we launched our Plant-Based Protein in Whole Foods. 

Only 1 Year Ago, they put The Only Bar on shelves. 

And NOW? Just 6 months after launching it…

Truvani USDA-Organic Whey is in Whole Foods Nationwide!!!

This is such a dream come true. We couldn't have done this without you. 

Xo, 

Vani

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Is your mattress making you sick?

A few years ago, I had this unsettling realization:

I'm meticulous about ingredients that go into my body during the day — reading labels, buying organic, filtering my water...

Yet I was spending 8+ hours EVERY NIGHT sleeping on a mattress filled with chemicals I'd never put anywhere near my food.

It hit me: We spend ONE-THIRD of our lives in bed.

That's a third of our lives breathing in whatever's lurking in our mattresses.

And here's what I found when I started investigating conventional mattresses:

• Polyurethane foams
• Flame retardants
• Synthetic materials
• Off-gassing chemicals

I couldn't believe it. I wouldn't let my family eat this stuff, so why was I letting them sleep on it?

Your bed should be a clean space for rest and recovery — not a source of chemical exposure.

That's why I upgraded to My Green Mattress, and it's honestly been one of the best decisions for my family's health.

Here's what makes My Green Mattress different:

✓ Certified organic cotton & wool
✓ ZERO polyurethane foams
✓ NO flame retardants
✓ Handcrafted in the USA
✓ Actually affordable (especially compared to other organic mattresses!)

I sleep on the Natural Escape Organic Mattress and it's absolutely amazing!

I wake up feeling rested, and I have peace of mind knowing my family isn't breathing in harmful chemicals all night long.

Right now, you'll not only save big on your own mattress BUT you'll also get a FREE protector* when you use my link:

Get your own non-toxic mattress (+ protector) here

Don't spend another night on a toxic mattress.

This is their biggest sale of the year!

Xo,
Vani

P.S. With the holidays coming up, this would make an incredible gift for anyone you love. Clean sleep is one of the most impactful upgrades you can make for your health.

*Free protector for all mattresses except the Emily Crib Mattress.

P.P.S. At Food Babe, we only promote products we love to use. If you buy a product we link to, we may earn commission.

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It’s time to rise up Food Babe Army

I have some really good news… but then some bad news.

You need to know both.

A major scientific paper the chemical industry points to as "proof" that Roundup weed killer (glyphosate) doesn't cause cancer was just pulled by the academic journal it was published in! 

They pulled the paper when internal documents showed that it was ghostwritten by Monsanto – the company who invented Roundup. 

This means that our EPA can no longer rely on this fraudulent piece of industry-written "science" to say Roundup doesn't cause cancer. 

Americans deserve to know the truth about Roundup, and not have carcinogens sprayed on their food. 

Bayer bought Monsanto a few years back, and has already paid out $10 BILLION to cancer victims caused by this chemical…

And there are upwards of 67,000 upcoming cases. 

This is a problem that won't go away for Bayer. And instead of taking responsibility, they're trying to wiggle out of this in the worst way possible. 

Bayer petitioned the Supreme Court to give them a federal liability shield. 

This would block people who get cancer from their product from suing them, so all pending lawsuits would come to a screeching halt.

They're claiming that since the EPA doesn't require a cancer warning, the lawsuits should be thrown out.

And things just escalated, because the Solicitor General is supporting them getting heard by the Court, making it more likely to happen.

This is why the EPA needs to reevaluate glyphosate ASAP and warn the American people about how it causes cancer – or we are screwed.

I have an entire chapter about Roundup and how Monsanto lied to Americans in my book Feeding You Lies. 

This book also breaks down all of the lies we have been fed by Big Food and how they use the tactics of the tobacco industry to hook Americans on their products. 

Which brings me to one more piece of good news! 

Big Food just got sued by the city of San Francisco. 

This is the first government lawsuit of its kind… 

Claiming that Big Food corporations deceptively market their products using tactics right out of the tobacco-industry playbook.

Even worse, how they target our children – and KNOW their ultra-processed products make people sick… but sell them anyway. 

Defendants in the suit include: Coca-Cola, PepsiCo, Kraft-Heinz, Post, Mondelez, General Mills, Nestlé, WK Kellogg, Kellanova, Mars, and ConAgra.

Big Food is the new tobacco. 

The truth is catching up to them.

Their old playbook doesn't work anymore. 

And they're finally being called out for it.

Xo,

Vani

P.S. If this email sparked something in you or there's someone in your life who wants to get healthier in our ultra-processed food system, my book Feeding You Lies would make a great gift. Perhaps even for yourself! 

P.P.S. Don't forget I put all of my healthy gift ideas in a holiday guide for you here. It includes products I personally love, use, and fully stand behind for my family. From beauty to kitchen tools to wellness must-haves, these gifts align perfectly with the Food Babe lifestyle.

***If someone forwarded this email to you, make sure to subscribe to my free email newsletter here. I'll send you updates, life-changing health tips, recipes, and breaking investigations each week***

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The only cookware I trust for holiday cooking

I don't know about you...

But I'm getting my kitchen ready for the holiday rush.

Cookies for neighbors. Sheet pan dinners for busy weeknights. And those massive holiday cookie exchanges that are coming up.

But here's what you may not realize:

That non-stick baking sheet you're using? It could be releasing toxic chemicals directly into your food.

Most non-stick cookware and bakeware contains PFAS (aka "forever chemicals") and PTFE (Teflon).

And when these coatings get overheated -- which happens fast when you're baking cookies or roasting vegetables -- they release toxic fumes that have been linked to cancer, hormone disruption, and immune system issues.

In fact, these fumes are so toxic they can kill pet birds and cause flu-like symptoms in humans (it's actually called "Teflon flu").

That's why the only baking sheets I use in my kitchen are from 360 Cookware.

Here's why they're different:

• Made in the USA with surgical-grade stainless steel
• Zero PFAS, PTFE, or aluminum touching your food
• Bakes everything evenly with no toxins
• Lifetime warranty (mine still look brand new after years!)

And right now, you can save 25% OFF 360 Cookware baking sheets and cookware with code FOODBABE.

Get 25% OFF 360 Cookware here

Don't bake another batch of cookies on toxic non-stick pans.

Now is the best time to upgrade your cookware before the holiday rush! 

Xo,
Vani

P.S. At Food Babe, we only promote products we love to use. If you buy a product we link to, we may earn commission.

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Truvani Cyber Monday Savings Are HERE

It's Cyber Monday!!!

I'll take a guess here... You meant to grab Truvani's Black Friday deal, but holiday chaos got in the way?

Totally get it. But because I'd hate for you to miss out on one of our best deals…

This Cyber Monday, I'm giving you a second chance to claim 25% OFF any Truvani product.

But this time, I'm also letting you pick one of our 3 Stainless Steel Shaker Cups FREE ($24.99 value):

❤️Red 🩷Pink 🖤Black

Ends in 48 hours.

Shop Truvani Cyber Monday

So, what product should you try? 

We have a product for any health goal you've got in mind…

If your goal is to focus on your fitness, you might want to try: 

• Our Plant-Based Protein Powder, made with just a few organic ingredients you'll recognize. Each one of our 13 dessert-like flavors has 20-21g of plant-based protein, which supports your metabolism, muscle growth, and satiety. Even better? Only 1g Sugar, naturally sweetened with organic monk fruit.

If you want to focus on your gut health, you might want to try: 

• Our Collagen Peptides, made with ONE ingredient: grass-fed and pasture-raised collagen from cattle in Argentina. We also have Marine Collagen available too. Both of these flavorless powders support gut, skin, hair, nail, and joint health.
• Our Probiotics, made with a diverse blend of 15 probiotic strains: a source of good bacteria to support your gut and so much more.  

If you want to create a better sleep routine, you might want to try: 

• Our Magnesium, sourced from the Dead Sea and minimally processed to prepare your body for a more restful night's sleep.
• Our Ashwagandha, an adaptogen that supports healthy sleep and so much more, like positive mood, brain health, muscle recovery, and endurance.

But you can claim 25% OFF all of our products sitewide.

And when you do, claim your favorite Signature Shaker Cup color for FREE.

25% Off + Free Shaker Cup

Xo,

Vani

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ENDING: Up To 40% OFF Truvani Protein

Many of us are feeling overstuffed and OVER THE HOLIDAY FOOD today. 

So here's a reminder: It's okay to break the holiday food cycle and get back to your healthy habits today. 

And you can do exactly that with Truvani's Black Friday deal: 

You get up to 40% OFF select flavors of Plant-Based Protein Powder (*MSRP) on Amazon.

Deal ends in 48 hours.

Shop Truvani's Amazon Black Friday

Truvani's Plant-Based Protein is flying off shelves in retail stores like Target, Walmart, and Whole Foods…

Why?

Unlike some others, Truvani is made with just a few organic ingredients and nothing nasty.

No added sugars. No sugar alcohol. No 'natural flavors'. No Stevia.

Because to us, ingredients matter. We cut all useless ingredients out of our products, like flow agents.

What's strange is…

This non-negotiable approach actually helped us make a plant protein that tastes like dessert, too.

So, if you want to see what the hype is all about this Black Friday…

Claim up to 40% OFF select flavors of Truvani's Plant-Based Protein Powder (*MSRP) on Amazon.

Ends tomorrow!

Xo, 

Vani

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Thank You: A Letter & Gift

On this beautiful Thanksgiving day… I wanted to say THANK YOU.

Big food companies have laced our food for years with ingredients that are considered dangerous and are actually banned in other countries.

But you said, "I want real food without added chemicals. Products without toxins. Labels without lies."

You voted for better ingredient standards with your dollars.

And now, Truvani is in Target, Walmart, Whole Foods, and more nationwide…

And so I want to give you a small "gift" with one of my best deals: 

This Black Friday, get up to 40% OFF select flavors of Truvani's Plant-Based Protein (*MSRP) on Amazon.

Get Up To 40% Off Plant-Based Protein

Yes, every time you buy a product online, you vote with your dollars to see the brand succeed.

When you buy a Truvani product, you vote with your dollars to get more of our products on shelves…

And help our mission to make clean ingredients go mainstream.

That's why we're happy to offer one of our best deals this Black Friday:

Up to 40% OFF* select flavors of Plant-Based Protein Powders (*MSRP).

Like classic Chocolate and Vanilla, which are the #1 and #2 best-selling plant protein products at Sprouts Farmers Market and just hit shelves at Walmart and Target...

…or Pumpkin Spice, which is made with real spices and pumpkin seeds.

But there are 13 flavors to choose from…

Shop Truvani's Amazon Black Friday

This deal goes away soon! Then back to full pricing.

Take advantage of it while you can.

Xo, 

Vani

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How to have a healthy Thanksgiving (6 tips!)

It may sound like a contradiction using the words "healthy" and "thanksgiving" together, but hear me out! 

There are several things you can do to make your Thanksgiving celebration healthier...

1. Don't skip your daily green drink (and breakfast): You don't want to show up to the Thanksgiving table ravenous, because then you'll eat everything in sight! Make sure to start your day with a green drink and breakfast to give yourself a healthy energy boost that will remind you that your health comes first. 
2. Seek out raw food first. Fill up your plate with raw veggies and salad first. You'll still have room for more delicious goodies later!
3. Cut out the alcohol (or keep it limited). If you want to have a festive drink, bring along your own bottle of organic wine. Have just one glass and then replace it with sparkling water and lime the second time around.
4. Cap off the night with some ginger tea. Ginger can counteract any inflammation, and is effective in calming the stomach and aiding in digestion.
5. Relieve stress. If you are feeling super stressed out, your cortisol levels can skyrocket causing your body hold onto weight (particularly in the waist). Do some yoga, meditation, or take a long walk either before or after your meal.
6. Bring healthier versions of your Thanksgiving favorites. Of course you should never show up to a dinner empty-handed, so use this rule to your advantage and bring along a healthy holiday dish (or a few). This will give you the option of eating at least one healthy item, and lets you share a delicious real food dish with your family! 

Here are my favorite healthy Thanksgiving recipes from the blog:

• Sweet Potato Casserole: Almost like dessert (but healthy!)
• Cornbread Stuffing: Vegan, organic, and absolutely delicious. 
• Stove Top Stuffing: Frees up your oven for other dishes like the turkey and sweet potatoes.
• Spaghetti Squash Casserole: Incredible creamy and savory side dish.
• Raw Stuffing: The crunch of the pecans and savory cauliflower, celery, onions and carrots is just dynamite!
• Cranberry Sauce: Sweetened with fresh squeezed orange juice and honey.
• Pumpkin Pie with Coconut Whipped Cream: Without refined sugar!

One of the the things I love to do after Thanksgiving is make a big pot of soup. It's easy, inexpensive, and is a great way to use of up some of the leftover veggies and turkey you might have.

A great one to try from Food Babe Family is Ginger Chicken Soup, which you can easily make with leftover turkey instead. Simply omit the chicken and add shredded cooked turkey while the soup is simmering. It's cozy, healing, and works perfectly with shredded turkey instead of chicken. The ginger, broth, and veggies make it feel like a warm blanket — exactly what everyone needs after a big holiday meal.

Here's the recipe if you don't have the cookbook yet:

Food Babe's Ginger Chicken Soup (makes 4 servings)

Ingredients:

• 1 to 2 tablespoons olive oil
• 1 pound boneless skinless chicken thighs
• 4 to 5 medium carrots, chopped
• 2 celery stalks, chopped
• 1 small yellow onion, diced
• 1-inch piece fresh ginger root, minced
• 5 cups low-sodium chicken bone broth
• 1/4 cup chopped fresh parsley
• 1 tablespoon chopped fresh dill
• 1/2 to 1 teaspoon sea salt
• 1/2 teaspoon ground black pepper

Instructions:

1. Heat the oil in a large soup pot over medium-high heat.
2. Add the chicken thighs and cook until browned, about 3 minutes per side.
3. Add the carrots, celery, onion, and ginger. Sauté until the vegetables begin to soften, about 5 to 7 minutes.
4. Add the remaining ingredients and bring to a boil.
5. Reduce the heat to medium-low, cover the pot, and simmer until the chicken is cooked through and the flavors blend, about 20 minutes.
6. Before serving, break up the chicken into bite-sized pieces.

Wishing you and your family a happy (and healthy) Thanksgiving!

Xo,

Vani

P.S. If you're doing some holiday shopping this weekend, don't forget to use my Healthy Holiday Gift Guide to find the perfect gifts with incredible discounts just for the Food Babe Army! Find your holiday gifts here. 

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High Demand: Up To 40% OFF Truvani Protein

Have you heard about Truvani's Black Friday deal?

We're offering up to 40% OFF select flavors of Plant-Based Protein Powder (*MSRP) on Amazon.

Why is this a big deal? I'll let them answer for me…

First of all, if you're seeing this email, you actually are one of the chosen few…

Because with limited inventory and high demand, not everyone has access to this deal. 

People go so insane for these savings on our Plant-Based Protein, that last July we actually sold out on Amazon within 24 hours. 

You can see the obsession is real: 

So if you want to try the protein powder flying off shelves nationwide…

Get it before it's too late or before we sell out!

Get Up To 40% Off Plant-Based Protein

Truvani Plant-Based Protein Powder is the creamiest on the market. 

It's like drinking a milkshake, without all the sugar and artificial junk.

Like Vanilla & Chocolate, which are the #1 and #2 plant protein powders at Sprouts, and flying off shelves at Whole Foods, Walmart, and Target:

• Vanilla that tastes like melted ice cream.
• Chocolate that tastes like brownie batter. 

But you can claim up to 40% OFF other delicious flavors, like:

• Chocolate Peanut Butter that tastes like peanut butter cookies. 
• Pumpkin Spice that tastes like a pumpkin spice latte.
• Matcha or Vanilla Chai that tastes like your favorite lattes.
• Banana Cinnamon that tastes like fresh banana bread.

Take advantage of it while you can.

Claim Our Amazon Black Friday Deal

Xo, 

Vani

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CONFIDENTIAL: Truvani Black Friday

Truvani is kicking off Black Friday early! 

While everyone else will be fighting crowds and standing in lines for hours…

We're making it extremely easy for you:

Up to 40% OFF select flavors of Truvani's Plant-Based Protein Powder (*MSRP) on Amazon.

One of the last times we ran a similar promo, we sold out of ALL flavors in 24 hours!

Due to high demand and limited inventory, not everyone has access to this deal… but you do.

So I hope you take advantage of this exclusive invitation-only access.

Get Up To 40% Off Plant-Based Protein

Our protein powders are flying off shelves nationwide.

Chocolate and Vanilla are the #1 and #2 best-selling plant protein products at Sprouts Farmers Market…

But they're also flying off shelves at Walmart and Target, the largest retailers in the world.

That means more and more people are starting to support our mission:

To make cleaner ingredients more accessible to everyone throughout the U.S.

And if you've had your eyes on any of Truvani's 13 internet-famous flavors of Plant-Based Protein…

You can now get it for as low as $32.99 with FAST Amazon shipping.

This Black Friday, let's skip the random stuff you'll forget about by January.

Get something that'll actually make you feel amazing every day.

Claim This Amazon Black Friday Deal

Xo,

Vani

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Stop baking with these toxic ingredients

The other day I was doing some investigating at a local grocery store and stopped dead in my tracks when I saw a large display of holiday baking ingredients. 

It was stocked full of… 

• Gold Medal All-Purpose Flour
• Clabber Girl Baking Powder
• Crisco "Vegetable Oil" and Shortening
• C&H Cane Sugar
• Karo Corn Syrup
• McCormick Artificial Food Colors
• Domino Brown Sugar

And all kinds of unhealthy ingredients for everyone to load up on for the upcoming holidays. 

I knew I needed to write about this immediately! 

If you have any of these items lurking in your cupboards, now is the perfect time to ditch those toxic ingredients and replace them with better options. That way you'll be all stocked up with healthier options before the holiday rush.

To help you, here are 4 swaps that will have the most impact…

COOKING OIL:

Stay far, far away from anything that says "Vegetable Oil" on the label - this includes canola oil, corn oil, cottonseed oil, and soybean oil. These oils come from GMO seeds that are heavily treated with cancer-causing pesticides. They're processed to DEATH, with chemical solvents, steamers, neutralizers, de-waxers, bleach and deodorizers before they end up in the bottle. They are also horrible for the body - known to increase the risk of obesity, inflammation, and cardiovascular disease.

Instead, stick with organic unrefined oils: Coconut Oil, Extra Virgin Olive Oil, and Avocado Oil. And use real butter or coconut oil in your baking instead of shortening! 

FLOUR:

Flour can be treated with up to 60 different chemicals before it ends up on store shelves – including chemical bleach. The industrial processing destroys nutrients, such as Vitamin E and fiber. It has no nutritional value and is essentially dead food, so they "enrich" it with synthetic vitamins that are not from nature. When wheat is not organic, it is often sprayed with Roundup weedkiller and residues can remain in the flour. The active ingredient in Roundup, glyphosate, is linked to cancer and other diseases.

Instead, choose an organic flour: whole white wheat (not bleached, this is a variety of wheat), sprouted flour, oat flour, or spelt flour. 

SUGAR:

White sugar, brown sugar, and powdered sugar are all processed forms of sugar, often made from GMO crops heavily treated with pesticides. They have no nutritional value and have an acidic effect on the body. Unless a sugar says it is "cane sugar" it is probably made from GMO sugar beets. Any sugar (including Cane Sugar) that is NOT organic could have been sprayed with Roundup, Atrazine, and other harmful pesticides. 

Instead, you can replaced sugar with organic coconut sugar in almost any recipe. It's completely unrefined, helping to preserve all of its vitamins and minerals. If you do use white sugar, make sure it's organic to avoid GMOs and synthetic pesticides. Even better, try coconut sugar which has more minerals and lower glycemic load.

FOOD COLORS:

Those food colors by McCormick and Betty Crocker are made with artificial food dyes from petroleum (Red 40, Yellow 5, Blue 1). These are linked to several health issues, including allergies, cancer, and hyperactivity in children. Dyes are suspended in a solution, often made with propylene glycol and preserved with parabens – which are endocrine-disrupting chemicals linked to breast cancer and reproductive problems. 

Instead, there are natural coloring kits available made from real food like beets, spirulina, and turmeric. This goes for holiday sprinkles too! 

Thankfully - You don't need to sacrifice your health to enjoy holiday meals and treats. It's all about making better choices, and this same philosophy applies any time of the year.

How we choose to spend our dollars is very powerful and changes the marketplace. If everyone made these healthier swaps, our stores would stop carrying all those toxic products and give us more good options! 

Please forward this email to your friends and family to show them why it is important to make better decisions when we shop for food. Let's all vote with our dollars and protect our health – yes, even during the holidays. 

In case you missed it…

My team and I put together our annual Healthy Holiday Gift Guide and scored some deep discounts just for you. You'll find my favorite beauty products, foodie gifts, and wellness must-haves that I personally love to use. 

Check out the new gift guide here. 

Xo, 

Vani

P.S. If you want to see everything I stock in my pantry for the holidays, I put them all together for you on this list on Amazon. This will make it super easy for you! Anything you may purchase there also supports the work that we do here at Food Babe, so thank you.

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