My free summer gift to you

Today is the last day to claim your free 2023 Truvani Signature Tote.

All you have to do is grab a couple of your favorite Truvani products (spend $35 or more), and I'll throw in this year's limited edition tote for free ($50 value).

This bag is perfect for all of your summer adventures.

I mean, just check out these amazing features:

Claim Yours Here

When I say I take this tote everywhere, I mean it.

It's perfect for: 

• Storing workout gear (like cycling shoes and boxing gloves!)
• Keeping a healthy meal insulated on hand
• Bringing food to a dinner party
• Stashing cold drinks to take to the beach
• Traveling as a carry-on (it fits perfectly under the seat!)
• Carrying groceries from the farmer's market

And any other adventures this summer throws your way!

Take your healthy habits on-the-go, wherever you go with our 2023 Limited Edition Apple Tote.

Get yours before this design is gone for good!

Xo, 

Vani

P.O. Box 31521 Charlotte, NC 28231

If you would like to stop receiving free food investigations, recipes and healthy living tips, you can update your preferences here.

Big event at Whole Foods this Friday!

This Friday I'm going to my Whole Foods to pick up ingredients for some of my favorite 4th of July treats...like my festive freezer pops!

And guess what? While I am there, we are doing a TRUVANI pop up for 3 hours! I hope you'll come by and say hi!(details below)

I really can't think of a better way to celebrate the 4th than with a good old fashioned BBQ with my loved ones. If you know me, you know I love parties… I love to throw them and go to them! 

Either way, I end up making several healthy organic dishes to share with everyone. To help you do the same, here are some of my favorite 4th of July recipes:

For The Grill… 

• The Best Chicken Wings Eva! - So flavorful! My husband's favorite. 
• Quinoa Masala Burgers - Serve with organic sprouted grain buns. 

Scrumptions Sides...

• Loaded Pasta Salad - Delicious way to pack in the veggies!
• Healthy 7 Layer Dip - Great with organic chips & celery

Festive Treats…. 

• Coconut Creamsicle Berry Pops - Throw in diced strawberries and they'll be Red, White, and Blue! 
• Blueberry "Cheesecake" Bars - Cool and refreshing on a hot day! 

While you're picking up groceries at Whole Foods, I'd love to meet you…

Come meet me in person this Friday at Whole Foods in Charlotte, NC!  

This Friday, June 30, I'll be at Whole Foods from 11 am - 2 pm passing out Truvani samples and giving away goodie bags. It's going to be so much fun! 

I will also be giving away signed copies of my New York Times best selling cookbook, Food Babe Kitchen. You'll want to arrive early to snag one, as I have a limited number of copies. 

Here are the details:

Address: Whole Foods, 6610 Fairview Rd, Charlotte, NC 28210

Date: Friday, June 30, 2023

Time: 11 am - 2 pm

As you know, I started out as a food activist who had a dream to bring products with clean ingredients on shelves. 

Because of you, my team and I have been able to not only bring incredible Truvani products into the world, but also get them on shelves in some of my favorite stores. 

It would mean the world to me to finally meet you in person, talk about your health journey and give you some goodies to take on your way. 

Reply to this email to let me know you're coming on Friday!

If you know anyone who lives in the Charlotte area, please send this invite to them too. 

See you soon…

Xo, 

Vani

***If someone forwarded this email to you, make sure to subscribe to my free email newsletter here. I'll send you updates, life-changing health tips, recipes, and breaking investigations each week***

P.O. Box 31521 Charlotte, NC 28231

If you would like to stop receiving free food investigations, recipes and healthy living tips, you can update your preferences here.

My friends are obsessed

All of my closest friends and family love to debate which Truvani product is the best…

Some say our plant-based protein powder is the best product we have. 

Some say our collagen peptides are. 

And some even say our vitamins blow them all out of the water. 

But there is one Truvani product that they ALL have and use EVERY DAY.

It's our Truvani Signature Tote.

Any time I meet up with a friend, they seem to be carrying one of the designs from over the years.

(We've been putting out limited edition designs since 2020… hand-picking and designing a new tote every year).

This year's exclusive 2023 design is Apples (one of my personal favorites).

They use them for just about everything: groceries, carry-ons, laptop bags, and of course, to go to the beach.

I don't leave my house without my tote and apparently, neither do they.

And with summer upon us, I want to give you this tote ($50 value) for free with a purchase of $35 or more. 

Claim Yours Here

If there's one thing I can promise you, it's that you'll find yourself using this tote for everything this summer.

Take your healthy habits with you wherever you go this summer.

Get Truvani's 2023 Limited Edition Apple Tote for free here.

Trust me, it's totes worth it.

Xo, 

Vani

P.O. Box 31521 Charlotte, NC 28231

If you would like to stop receiving free food investigations, recipes and healthy living tips, you can update your preferences here.

You want this

When I tell you that you need this bag this summer, I'm not kidding…

The bag that thousands of people got their hands on in 2020, 2021 and 2022.

The bag that people use for everything: carry-ons, farmers market, the beach, barbecues and more…

It's Truvani's Signature Tote in our 2023 Limited Edition design. 

And it's the perfect bag to take on all of your summer adventures. 

Click to Claim Yours

And even though it's valued at $50, right now you can get it for free with any $35+ purchase.

While you may own or have seen one of our totes from the past, every year is different.

So you won't be able to get this tote any other year. 

Our team hand-picks organic produce and creates a custom designed fabric.

I personally love using it to transport healthy meals for my kids and I wherever we go during the summer.

So if you have our signature totes from 2020, 2021 or 2022…

Add 2023 Tote to Your Collection 

And if you've never owned a Truvani Signature tote, let us introduce you to your new favorite bag…

Don't miss out on our exclusive summer special deal.

Xo, 

Vani

P.O. Box 31521 Charlotte, NC 28231

If you would like to stop receiving free food investigations, recipes and healthy living tips, you can update your preferences here.

I lost my mind when I saw this at the store

When I first saw Goldfish crackers in the shape of Disney Princesses and Mickey Mouse – I lost my mind. 

Over the last few years, I've thrown myself into researching how Big Food companies lure children in, coaxing them with targeted marketing (like Disney characters on Goldfish packages!) into craving processed foods from a very early age. This begins in the first year of life and accelerates as they get older! This is why it makes me so angry to see products like this.

The marketing of processed junk towards our children has to stop... 

See my new investigation: 4 reasons I don't buy Goldfish for my kids. 

Please share this new blog post to spread the truth about Goldfish to your friends and family!

Goldfish are a snack that almost every child in America eats. Parents buy them by the carton at Costco. Preschools and daycares serve them. Everyone deserves to know the truth.

Xo,

Vani

***If someone forwarded this email to you, make sure to subscribe to my free email newsletter here. I'll send you updates, life-changing health tips, recipes, and breaking investigations each week***

P.O. Box 31521 Charlotte, NC 28231

If you would like to stop receiving free food investigations, recipes and healthy living tips, you can update your preferences here.

Sample pack ends tonight

Did you hear? We launched a Matcha Plant-Based Protein Powder last week and people are going wild for it.

But if you're one of the people still wondering… "What the heck is matcha, and what does it taste like?"

You're not alone. We started seeing questions like this from customers like you:

This is definitely our most unique flavor of protein powder we have created to date.

You may love matcha. You may have never tasted matcha. You may have never even heard of it. 

Which is why we understand that it's difficult to commit to a full-size product you haven't even tried.

So my team and I wanted to make it a no-brainer for you to give it a taste before getting the whole bag. 

Until tonight at midnight, you can get 3 samples of our NEW Matcha Plant-Based Protein Powder for just $11.97, with free shipping. 

Get Your Samples Here

This is the perfect opportunity to try our Matcha Plant-Based Protein Powder and see what all the hype is about. 

Our organic matcha is farmed from Kagoshima, Japan, home to the active Sakurajima volcano (one of the best regions for growing matcha). 

And it truly tastes mixed with our best-selling vanilla protein blend. 

Don't miss your chance to try 3 samples of our matcha plant-based protein for just $11.97 with free shipping. 

Xo, 

Vani

P.O. Box 31521 Charlotte, NC 28231

If you would like to stop receiving free food investigations, recipes and healthy living tips, you can update your preferences here.

Don't want a whole bag? Try this sample

Last week, we announced the news about our NEW Matcha Plant-Based Protein Powder.

And if you proudly label yourself a "matcha lover," let me tell you… 

You're going to be obsessed. 

But when we launched this protein, we knew it was our most unique flavor to date…

…and not everyone has tasted it yet! Or even knows what matcha is.

Naturally, some of you asked, "Is there a way to try it first?"

So my team and I rallied up our sample inventory to offer you this special deal…

Get 3 Samples Here

For today and tomorrow only, you can get 3 single servings of our matcha protein for just $11.97 with free shipping.

These packs make it easy to toss in your smoothie, mix in your oats or take on-the-go.

Be sure to hurry! We've got a limited supply and I've got a feeling they'll go fast.

Xo, 

Vani 

P.S. Since this is a unique flavor, we want to know where you stand. If enough people buy this new flavor, we'll keep it on our roster for good. Try these samples today and let us know if we should keep it or not!

 

P.O. Box 31521 Charlotte, NC 28231

If you would like to stop receiving free food investigations, recipes and healthy living tips, you can update your preferences here.

Details on our Matcha

Have you heard? We launched a NEW Truvani Plant-Based Protein Powder: Matcha. 

So many Truvani customers are already matcha lovers and are getting their hands on it. 

Especially because we've been running a special deal on all of our protein powders that goes away tonight…

Claim 60% OFF 

Once we launched, the first question our true matcha-drinkers asked was, "Is it ceremonial grade?"

Truvani's Matcha protein powder is made with organic culinary grade matcha powder.

So let's break down the difference…

Ceremonial Grade Matcha: 

• Intended to be consumed on its own (as a tea).
• More subtle, delicate and nuanced in flavor.
• Used in traditional Japanese tea ceremonies.
• Higher caffeine content.

Culinary Grade Matcha: 

• Designed to be added to lattes, smoothies, baked goods and recipes.
• Bolder flavor designed to stand up against other ingredients.
• Used for flavor over function.
• Lower caffeine content.

Since the matcha is being added to our protein powder blend, ceremonial grade is not needed (this also makes it half the cost for our customers). 

We created this Matcha Plant-Based Protein Powder for the true matcha lovers.

Our organic matcha is farmed from Kagoshima, Japan, home to the active Sakurajima volcano (one of the best regions for growing matcha). 

The nutrient-rich, volcanic soil is one of the main reasons this matcha tastes so delicious. 

You're going to love it mixed in our Plant-Based Protein Powder. 

Try Matcha Protein Today

Don't miss your chance to get 60% OFF your first month of any new protein subscription, with 5 free gifts!

This deal ends tonight at midnight. 

Xo,

Vani

 

P.O. Box 31521 Charlotte, NC 28231

If you would like to stop receiving free food investigations, recipes and healthy living tips, you can update your preferences here.

New flavor is now available

This week we are launching an exciting new flavor of plant-based protein powder: Matcha!

It's our classic vanilla protein blend mixed with organic matcha, a delicious Japanese green tea powder that people are obsessed with.

It's the most unique flavor of protein powder we have created to date. 

So if enough people love it, we are going to keep it as a part of our product line!

I want to give you the chance to try it (or any of our other flavors!) at 60% OFF.

You'll get:

• 20-Serving Bag of Protein ($59.99 Value) 
• Handheld Frother ($14.99 Value)
• Glass Jar ($9.99 Value)
• Golden Scoop ($9.99 Value)
• Golden Bag Clip ($9.99 Value)
• Matcha Recipe Guide ($10 Value)

And although this is valued at $114.95, you get it for just $44.99 on your first month when you sign up for autoship.

Claim This Deal

I love matcha lattes and all things matcha-flavored. 

And if you scroll Instagram, you'll see just how obsessed everyone else is with it too. 

There are matcha recipes all over my feed.

So you may be wondering… if this protein powder is made with matcha, and matcha is made with green tea, is this protein caffeinated? 

A regular matcha latte can contain 60-90 mg of caffeine, and a typical cup of coffee contains around 95 mg).

Our Matcha protein powder is made with organic culinary-grade matcha powder (approximately 20-27 mg of caffeine per serving).* 

While some well-versed matcha drinkers may gravitate towards ceremonial-grade matcha for their caffeine fix, this matcha protein is for flavor, not function. 

And trust me when I say, you're going to love how it tastes. 

I've even included an exclusive Matcha Protein Recipe eBook to get you started when you claim this deal (alongside 4 other amazing gifts). 

Try Matcha Protein Today

Xo, 

Vani

 

P.O. Box 31521 Charlotte, NC 28231

If you would like to stop receiving free food investigations, recipes and healthy living tips, you can update your preferences here.

3 ingredients linked to cancer

I recently spoke at a large event in Tampa, where I discussed the lies we are being fed about our food (by the very people we should be able to trust) and how we can protect ourselves. 

Afterwards I talked with many of the people there and listened to their struggles with their health, which many attributed to the food they were eating. 

For example, I met a man who worked for Pepsi for over 20 years. He used to drink Mountain Dew every day. He was going blind in one eye, had diabetes and heart disease. It was heartbreaking. 

And while I was there to teach the truth about ingredients in our food, I learned an important lesson that day…

We have A LOT of work to do. 

The more I see how badly people are negatively affected by our food system in this country, the more passion grows within me to change it. 

What I am about to share with you will alarm you – it's so downright appalling. But you need to know about it.

The FDA allows food companies to use ingredients even after they've been linked to cancer. Just because it's in our food, doesn't mean it's safe. The FDA is a JOKE!

You'll find these ingredients in Pop-Tarts, Little Debbie Honey Buns, Pizza Rolls, PRIME drinks, and dozens more popular products.

SEE THE LIST: 3 Ingredients Linked To Cancer In Our Food (Check your products now!)

Please share this list far and wide! Everyone deserves to know the truth. 

Xo,

Vani

 

***If someone forwarded this email to you, make sure to subscribe to my free email newsletter here. I'll send you updates, life-changing health tips, recipes, and breaking investigations each week***

 

P.O. Box 31521 Charlotte, NC 28231

If you would like to stop receiving free food investigations, recipes and healthy living tips, you can update your preferences here.

My jaw was on the floor...

My jaw was on the floor when I read the ingredients in a product that was supposed to be "healthy" for me…

• Carrageenan: A thickener and emulsifier widely known to cause digestive problems and intestinal inflammation. 
• Vegetable Oils: Oils that go through an insane amount of processing with chemical solvents, steamers, neutralizers, de-waxers, bleach and deodorizers.
• Artificial Flavors: Chemical mixtures made with synthetic (not natural) ingredients in a lab.
• BPA: Bisphenol A, a toxin found in the plastic of this product's container and can leach into the food. 

It's no wonder people have such a hard time digesting this nonsense!

The list goes on, but I'll cut it there… Can you guess what "healthy product" this is?

It's Protein Powder, a supplement many people turn to for health benefits…

…yet some big-name protein powders on the market continue to use these nasty ingredients that may cause further health issues. 

So years ago, my team at Truvani and I set out to create a plant-based protein powder with minimal ingredients (and nothing nasty).

The "experts" told us it was impossible. 

They said we had to use flow agents to make the product run through machines efficiently. They said we had to use natural flavors to make the products taste better. They said making it with simple ingredients just wouldn't work.

We knew that wasn't up to our standard.

But in 2018, we finally cracked the code. We created our Organic Plant-Based Protein powder in Chocolate (6 ingredients) and Vanilla (5 ingredients).

People not only loved the ingredients and taste, but how it was "the only protein powder that doesn't hurt [their] stomach."

And since then, we've added Banana Cinnamon, Chocolate Peanut Butter, Vanilla Chai, Peanut Butter and even Unflavored. 

But today, with 21,863 protein powder reviews and counting…we've taken it up a notch one more time…

With a super unique and fun flavor you don't see often! You're going to be obsessed.

Show Me the New Flavor

I see people using this "flavor" in just about everything on TikTok and Instagram…

…and I thought, why not make it into a delicious protein powder?

I am so excited to finally share it with you, with a special deal!

Click here to save 60% on your first month of any new protein subscription, with 5 gifts. 

Xo, 

Vani

 

P.O. Box 31521 Charlotte, NC 28231

If you would like to stop receiving free food investigations, recipes and healthy living tips, you can update your preferences here.

Smack DAB in the middle of WHOLE FOODS?

It truly has been such a "pinch me" moment…

When we shipped our first product in 2018, getting into a store like Whole Foods felt like an unobtainable pipe dream. 

And it felt even more impossible as many retailers - in the early days - kept telling us "No. Not interested."

But we knew we were on the right path. 

We kept pushing forward. And with time, the dominoes started to fall. Every online order. Every "mom and pop" health store that put us on shelf. Every product review. Every person you may have told about our brand. All this stuff added up and helped us eventually land Whole Foods!

That's why I wanted to say "thank you."  You've been a huge help and we greatly appreciate it.

Enter Here to Win

So this month when you go into Whole Foods, you'll see us somewhere else besides the protein powder aisle…

You'll see us in the produce section, with the "real food."

Why? Well, in many stores you'll see us right above berries. Who doesn't love using plant-based protein and berries in their shakes?

And for the next month you can get it for a very special price in store.

We need your help continuing to spread the word about us in Whole Foods so that we can get more of your favorite flavors added to the shelf.

How can you help?

All you have to do is take a photo of us at your local Whole Foods, post it on your Instagram story and tag @truvani and @wholefoods!

Helping us share the news about being in Whole Foods makes a big difference.

Something as small as a social post can really add up and get retailers to take notice of a brand.

We'll select 5 people to win a $100 Whole Foods gift card.

Thank you so much for your support, we couldn't have done this without you. 

Xo, 

Vani

P.S. We have a new flavor of protein dropping on Tuesday, June 6th! Keep your eyes peeled for the big announcement.

 

P.O. Box 31521 Charlotte, NC 28231

If you would like to stop receiving free food investigations, recipes and healthy living tips, you can update your preferences here.