Wednesday, February 28, 2024

Poison in moderation?

Last week I shared a clip from my interview on The Spillover podcast on my Instagram page and it's reached 2 million views! 

Someone quipped in the comments:

"You can pry the Chick-fil-A from my cold dead hands."

This comment made me remember why I do what I do.

Fast food companies and the big processed food industry have us all HOOKED. 

They use chemicals like MSG and Natural Flavors to get you so addicted that no one can pry it from your cold dead hands. 

They also lie to us. 

They tell us that "everything is safe in moderation".

While they use ingredients that cause heart disease, diabetes, and literally shorten our lives. 

Should we eat poison in moderation? 

This is what motivates me to keep going.

Everyone needs to know the truth about their food before it's too late. 

And I've been doing everything I can to get the word out. 

I've gone on loads of podcasts over the last year, and this latest one is so important to watch, listen and share. 

WATCH HERE: "How Soda Companies Are Running America Like The Mob" on The Spillover podcast

You can also listen on all the major podcast platforms like Apple Podcasts or Spotify.

Know anyone who needs to hear this? Please share this with them!

Xo,

Vani

 

P.S. Quick reminder if you're in the Charlotte area! I'm going to be at Discovery Place Science on Thursday, February 29th at 6pm, for their wellness event. I'll be there handing out free Truvani samples and goodies, and would love to meet you! Here are all the details and how to get tickets


***If someone forwarded this email to you, make sure to subscribe to my free email newsletter here. I'll send you updates, life-changing health tips, recipes, and breaking investigations each week***

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Friday, February 23, 2024

Last day for Truvani Birthday Sale

Today is the final day of our Birthday Flash Sale, where you can get up to 68% OFF our Protein Starter Kit.

Our plant-based protein powders have been our most popular products since we launched them and for good reason. 

Unlike some protein powders on the market, Truvani's Plant-Based Protein Powders are made with only 3-11 simple ingredients and no junk.

We started with just Chocolate and Vanilla in 2018, and have expanded into 8 incredible flavors with over 24,528 total reviews.

These protein powders have been flying off shelves at national retail chains like Whole Foods, Sprouts, Fresh Thyme and more…

So, don't miss your chance to claim up to 68% OFF Protein Starter Kit with 6 incredible gifts.

Gone Tonight: Up To 68% Off 

You'll get:

  • A Golden Metal Scoop ($9.99 value)
  • A Pink Shaker Cup ($24.99 value)
  • The Truvani Plant-Based Protein Recipe Guide ($7.50 value)
  • Truvani's Guide To In-Season Smoothies ($7.50 value)
  • Truvani's Mini Guide To Delicious Drinks ($7.50 value)
  • The Truvani Guide To Protein Treats ($7.50 value)

All this comes with your 20-serve bag of Protein! ($59.99 value)

And although this is valued at $124.97, you get it for:

  • $49.99 one-time purchase (60% OFF)
  • $39.99 every month of subscription until you decide to cancel (68% OFF) 

But we're going BIG for our birthday offer, so there's more…

When you get 2 or more bags of Protein, I'm also throwing in a FREE Black Shaker Cup ($24.99 value) and free shipping.

Don't miss your chance to claim this deal before it's gone at midnight.

Choose Your Flavor

Xo,

Vani

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Thursday, February 22, 2024

Crazy coincidence

Today is Truvani's 6th birthday! On 2/22…(it's my mom's birthday too) that's got to be some kind of sign, right?

To celebrate, you can get up to 68% off our Protein Starter Kit in any flavor of your choosing.

Since I started Truvani, it has been a dream of mine to be in national stores like Sprouts and Whole Foods.

And over the past few years, we kept trying… with no luck.

We were just a small company and there's no telling how it would do in big retail stores across the US. 

But finally, after years of trying… we did it.

We launched 8 delicious protein powders without compromising ingredients for flavor. 

We became the top-selling plant protein product at Sprouts Farmers Market. 

We landed 4 delicious flavors on shelves at Whole Foods nationwide. 

We became one of the most talked about protein powders online.

And now, you can see what all the hype is about this protein for yourself…

Choose Your Flavor Here

You'll get:

  • Full-Size Bag of Protein ($59.99 Value) 
  • A Golden Metal Scoop ($9.99 value)
  • A Pink Shaker Cup ($24.99 value)
  • The Truvani Plant-Based Protein Recipe Guide ($7.50 value)
  • Truvani's Guide To In-Season Smoothies ($7.50 value)
  • Truvani's Mini Guide To Delicious Drinks ($7.50 value)
  • The Truvani Guide To Protein Treats ($7.50 value)

And although this is valued at $124.97, you can get it for as low as $39.99 (that's 68% OFF).

Don't forget…

When you get 2 or more bags of Protein, I'm also throwing in a FREE Black Shaker Cup ($24.99 Value).

Yes, I'm giving you a chance to get both shaker cup colors! Trust me, you'll want two with how often you'll use them.

But don't wait. This deal is going away tomorrow.

Claim This Offer Today

Xo, 

Vani

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Wednesday, February 21, 2024

Does this happen to you at the grocery store?

Sometimes it feels like a game of Whac-A-Mole when you're grocery shopping.

You pick up a container of hummus and flip it over to read the ingredients.

WAM! 

Soybean oil.

You pick up a bottle of salad dressing and flip it over to read the ingredients.

BAM! 

Canola oil.

You pick up a jar of mayo and flip it over to read the ingredients.

WAM!

Soybean oil. 

What gives??

It's a losing battle and the food industry is winning BIG. 

Soybean Oil and Canola Oil are a couple of the worst ingredients in our food… and you'll find them in just about everything, even organic products. 

You may have heard these oils are good for you, and you may even have a bottle of Smart Balance or Wesson in your kitchen. 

I don't blame you. 

The Big Food and Farming industries have spent big bucks to convince the public that these oils are healthy, but much of it is based on research studies that they fund themselves. 

After you hear the truth you will avoid them like the plague. Here's why:

  • Canola oil, corn oil, and soybean oil (which are also called "vegetable oils") are processed to DEATH. These oils go through an INSANE amount of processing with chemical solvents, steamers, neutralizers, de-waxers, bleach and deodorizers before they end up in the bottle.
  • The solvent most often used to extract vegetable oil is the neurotoxin hexane – it's literally bathed in it. The food industry uses hexane because it is cheap, however, it can leave residues in the final product. Hexane is a neurotoxin - so you don't want that in your food!
  • Unless labeled otherwise, these oils come from GMO crops that are heavily treated with toxic pesticides and chemicals. 
  • The over-consumption of these oils (since they're in virtually everything!) leads to an abundance of Omega 6 fatty acids in our diets. The imbalance of Omega 6 fatty acids increases the risk of inflammation, heart disease, and obesity.

As soon as I found this out, I got rid of my big bottle of canola oil and replaced it with healthy oils. 

Here's what I cook with now:

COCONUT OIL – The tropical saturated fat in coconut oil is made up of medium-chain triglycerides (MCT), which is shown to reduce cholesterol and obesity. Virgin unrefined coconut oil withstands temperatures up to about 350 degrees, so it's great for most baking and medium-high heat sauteing. 

EXTRA VIRGIN OLIVE OIL – There's fraud going on, and some brands are mixed with unlabeled GMO oils (like soybean oil), so it's important to find a brand you trust. I like Nuñez De Prado brand and use it to make my own salad dressings and other cold applications and some baking.

GRASS-FED BUTTER & GHEE – Ghee is a clarified butter doesn't contain dairy proteins or sugars, so it works well for high heat cooking.

AVOCADO OIL – This is another option for high heat cooking. There's fraud here too. Make sure to choose a brand like Chosen Foods or Marianne's Avocado Oil, which have been shown to be authentic. Unfortunately, these are not organic. 

And don't forget to check the products you are buying and look for alternatives that are made with these healthier oils too.

It can be hard, I know! 

But we can change this. 

Food companies will keep putting canola and soybean oil in their products as long as people keep buying them. 

I believe that most people would demand these companies to change if they only knew the truth.

We can make a huge difference in what we see in stores if we tell everyone we know about this! 

Here's an easy way to do it: 

If you are on social media, please share this post on Instagram and Facebook

Forward this email to your friends and family and ask them to subscribe to this email newsletter

You can also send a quick note to big food brands and fast food restaurants, asking them to change to healthy oils instead.

This is how we change the world! 

Thank you for helping to get the word out, Food Babe Army! 

Xo,

Vani

 

P.S. If you are in the Charlotte area, I'm going to be at Discovery Place Science on Thursday, February 29th at 6pm, for their wellness event. I'll be there handing out free Truvani samples and goodies, and would love to meet you! Here are all the details and how to get tickets

***If someone forwarded this email to you, make sure to subscribe to my free email newsletter here. I'll send you updates, life-changing health tips, recipes, and breaking investigations each week***

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Tuesday, February 20, 2024

A big mistake?

Despite where Truvani is today, you wouldn't believe some of the mistakes we made along the way…

We almost screwed up the launch of our first-ever product in 2017: Turmeric.

When we launched, we decided to order 5,000 bottles to start. 

One hour into the launch, we had to call our manufacturer:

"We screwed up. We need like 40,000 bottles of Turmeric."

Yes, 40 THOUSAND. And that's when we realized…

People want products with ingredients you can trust.

That's why people love our Plant-Based Protein Powders so much, each flavor is made with 3-11 organic ingredients you'll recognize.

They've been flying off shelves in national stores like Whole Foods, Sprouts, Fresh Thyme and more…

But since this week is our 6th Birthday Celebration, I have a special online deal for you.

You can now get up to 68% OFF our Protein Starter Kit in all 8 flavors. 

Claim This Deal

Even though it's our birthday, we want to give some gifts to you

  • A Golden Metal Scoop ($9.99 value)
  • A Pink Shaker Cup ($24.99 value)
  • The Truvani Plant-Based Protein Recipe Guide ($7.50 value)
  • Truvani's Guide To In-Season Smoothies ($7.50 value)
  • Truvani's Mini Guide To Delicious Drinks ($7.50 value)
  • The Truvani Guide To Protein Treats ($7.50 value)

All this comes with your 20-serve bag of Protein! ($59.99 value)

And although this is valued at $124.97, you can get it for as low as $39.99 (that's 68% OFF.)

Plus, when you get 2 or more bags of protein, I'm also throwing in a FREE Black Shaker Cup ($24.99 value) and FREE shipping.

Don't miss your chance to try new flavors and save on protein and accessories!

Get Up To 68% Off Today

Xo, 

Vani

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Monday, February 19, 2024

It's a big birthday

It's already been 6 years since we launched Truvani. Wow.

If you know my story, I started as an online food activist… working with "Big Food" companies to reform their ingredients. 

I haven't stopped since. But to put it shortly, they don't change fast enough. 

So I took matters into my own hands and started Truvani 6 years ago. 

Our mission is simple: we create products with ingredients you can trust. 

And without your support, Truvani wouldn't be anywhere near where it is today. 

Even though it's our birthday, we want to celebrate you

So, I'd love to offer you a special deal on our Protein Starter Kit to celebrate. 

You can try any flavor for as low as $39.99 (that's 68% OFF) and get 6 incredible gifts, on us. 

Get Your Protein Starter Kit

Our Birthday gifts to you include: 

  • A Pink Shaker Cup ($24.99 value)
  • A Golden Metal Scoop ($9.99 value)
  • The Truvani Plant-Based Protein Recipe Guide ($7.50 value)
  • Truvani's Guide To In-Season Smoothies ($7.50 value)
  • Truvani's Mini Guide To Delicious Drinks ($7.50 value)
  • The Truvani Guide To Protein Treats ($7.50 value)

All this comes with your 20-serve bag of Protein! ($59.99 value)

And although this is valued at $124.97, you get it for:

  • $49.99 one time-purchase (60% OFF)
  • $39.99 every month of subscription until you decide to cancel (68% OFF) 

But wait! There's more…

When you get 2 or more bags of Protein, I'm also throwing in a FREE Black Shaker Cup ($24.99 value) and FREE shipping.

So you get Truvani's Shaker Cup in both colors! 

Trust me, you'll use it so much you'll want two on hand.

Claim This Deal

As much as we'd love to celebrate our birthday year round, this deal only lasts this week. 

Don't miss your chance to get in on the celebration!

Xo,

Vani

 

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Wednesday, February 14, 2024

Is this red flag in your food?

The other day I saw some adorable heart-shaped cookies at the bakery, and the second I saw them I knew my daughter would lovvveee them. They didn't have artificial colors and were even made with organic ingredients…Win Win! 

Then I checked the ingredients list, and there it was…

NATURAL FLAVORS.

Red Flag!

These "flavors" are in everything, aren't they?!?

The food industry adds natural flavors to nearly everything they produce, and you might not think a thing of it…but this ingredient isn't as harmless as it sounds. 

There's a multi billion dollar flavor industry dedicated to creating chemicals that make processed food taste like…real food…and actually even better than that. 

They could make styrofoam taste irresistible! 

Not only do natural flavors make fake food taste incredible, they also give it a special "kick" that keeps you coming back for more and more. Similar to MSG.

The chemicals that flavor manufacturers engineer are contributing to what David Kessler (former head of the FDA) calls a "food carnival" in your mouth. 

The inability to stop eating because the flavors are synthesized to trick your mind and your taste buds.

Why do Americans eat more calories than any other industrialized nation? 

It's not because we have more money or are more hungry. It's because our food supply is chemically enhanced with "Natural Flavors". It's EVERYWHERE and we are being TARGETED.

And it gets even worse…

Natural flavors need to be preserved and stabilized, along with emulsifiers to help them mix into a product. 

They contain upwards of 100 ingredients like:

Propylene Glycol

Polysorbate 80

BHT

BHA...all considered "incidental additives" not required to be labeled on a product.

A governmental or independent agency does not approve or oversee the safety of these flavors either. 

A flavor industry trade group has assembled their own "independent" panel of scientists who approve new flavors as safe to use in food. These scientists are paid by the trade group (who gets their funding from flavor companies). The fox is guarding the hen house! 

Crazy isn't it?

This is why Natural Flavors are listed as one of the "Terrible 10 Ingredients" in my new book, Food Babe Family

This is also why when I developed the ingredient standards at Truvani, I ensured that none of our products will ever contain Natural Flavors. 

Thankfully, there are a few other brands with the same standards, but it's a rarity! 

Natural flavors are nearly impossible to avoid, but that's because most people don't know the truth. Companies will keep getting away with this for as long as we let them. 

We need to get word out about Natural Flavors. That is the best way to influence companies to stop adding them to everything. Here's how you can help:

Tell your loved ones what's really behind all these flavors in our food. Everyone deserves to know the truth. 

If you are on social media, please share this post here on Instagram and Facebook

You can also forward this email to your friends and family and ask them to subscribe to this email newsletter

Thank you for growing our movement and helping to make a change, Food Babe Army! You are incredible. 

Xo,

Vani

P.S. Happy Valentine's Day!!! 

***If someone forwarded this email to you, make sure to subscribe to my free email newsletter here. I'll send you updates, life-changing health tips, recipes, and breaking investigations each week***

 

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Wednesday, February 7, 2024

The big day is next week - are you ready?

Valentine's Day has always been one of my favorite holidays. I love seeing all the hearts everywhere and it brings back childhood memories of making cute little valentines for all my friends, and of course, all that candy!

One thing that BREAKS MY HEART though is all the candy made for our children filled with ARTIFICIAL COLORS, like Red 40 and Blue 1. 

Artificial Colors are one of the "Terrible 10" ingredients in children's food from my book, Food Babe Family. That's because these dyes are derived from petroleum and linked to several health issues, including allergies and hyperactivity in children, which requires a warning label in Europe.

Most Valentine's candy is also filled with even more artificial ingredients and controversial preservatives like BHT, linked to cancer. 

It's crazy what they are putting in treats for kids! 

Of course, candy isn't supposed to be healthy, but you don't need to poison yourself (and your kids) just to have fun and celebrate a holiday. 

If you have a copy of Food Babe Family, turn to pages 76-77 to review the "Holiday Candy Ingredient Hit List" and "Holiday Candy Swaps", which will show you how to celebrate without the toxic stuff. 

But if you don't have the book yet, let me give you my favorite candy swaps for Valentine's Day below!

I'm going to preface this by saying that these treats are BETTER, but they are still candy. Some of them contain natural flavors and refined sugar, which I am not a fan of at all… but I would  much rather my children eat a few of these candies than Skittles or Nerd's candy filled with the absolute worst artificial ingredients. 

Of course, you can always celebrate without candy too! My kids love stickers, glow sticks, and coloring books as well. 

You can find these candy swaps in natural food grocery stores or online:

I also hope you make some homemade sweet goodies for yourself or your Valentine! Here are some treats we love around here - and I'm sure your loved ones would LOVE them too:   

 

Since it's almost Valentine's Day, I want you to know how much you mean to me and to all of us here at Food Babe. We truly love you so much for being on our team and helping us change the food system. 

If you know anyone who needs to get on board, please forward this email to them and ask them to subscribe here. We have some big things in the works for this year, and need all hands on deck!

From my family to yours, Happy Valentine's Day!

Xo,

Vani

 

P.S. I'm so happy to report that Amazon has kept the price of Food Babe Family at only $15 (which is 50% OFF). I don't know when the price will go up, but if you want a copy, now is the best time to get one. 

 

***If someone forwarded this email to you, make sure to subscribe to my free email newsletter here. I'll send you updates, life-changing health tips, recipes, and breaking investigations each week***

 

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Friday, February 2, 2024

Look at this - has this happened to you?

A team member recently shared this photo in the Truvani's "Truvani in the Wild" chat, where we share photos spotting our products in-store:

Look at that! Completely bought-out boxes of The Only Bar at The Turnip Truck in Nashville (Gulch location). 

This isn't the first time we've seen empty boxes of The Only Bar in retail stores…

People are also getting their hands on them at Sprouts, The Vitamin Shoppe, and so many other incredible stores.

Just recently, the bars were also sold out on our site for nearly 5 months in almost every flavor…

And everyone (including our employees) was devastated that they couldn't get their hands on the bars…

Except our subscribers. 

They continued to receive their orders (at discounted prices, I might add), due to their commitment to the product.

So, if you've been thinking about trying The Only Bar and never want to worry about not being able to get them…

You can get 42% off your first month of any new bar subscription. That's $24 for 12 bars, only $2 per bar! 

Then 14% off every month until you decide to cancel. Deal ends at midnight.

Last Chance To Get 42% Off

You can choose from our 6 dessert-like flavors: 

  • Mint Chocolate 
  • Chocolate Peanut Butter 
  • Coconut Cashew
  • Chocolate Brownie 
  • Oatmeal Chocolate Chip 
  • Peanut Butter

Or get the variety box, and try them all. 

I'm telling you, each flavor is so delicious I still can't pick my favorite one. 

Don't miss out. Offer ends tonight at midnight.

Get Your Bars Now

Xo,

Vani

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Thursday, February 1, 2024

The ONLY Bar I eat!

Making our snack bar, The Only Bar, was by far the hardest thing we've ever done. 

We almost gave up… but had we done that, we would not have sold over 2 million of these bars today.

You know our ingredient standards are strict, which made creating this bar incredibly difficult. 

How? Just check out my story below…

But before that, I want to remind you:

Tomorrow is the last day to get a box of 12 bars for just $24 on the first month of a new subscription (normally $41.99).

That's 42% OFF your first month and 14% OFF every month after that!

Claim This Deal

From the outside, it might look like creating this snack bar was a breeze…

Considering its major success in national retail stores like Sprouts and Vitamin Shoppe today.

But one of the biggest issues we had was "holding the bar together.

The available ingredient options were just… not up to the Truvani standard.

Sometimes they weren't organic. Other times they were highly refined sugar syrups.

After a year, we almost gave up. "Maybe it just isn't possible…"

Then, one day, someone on our team recommended we try Maple Syrup.

And it worked. The bar stayed together. It tasted great. 

We knew we had a winner on our hands…but, we got hit by a big surprise:

When you add Maple Syrup to a bar, it has to be listed as "added sugars" on the nutrition facts panel.

This is a weird labeling requirement. Maple Syrup is found in nature… which has sugar in it naturally.

We argued about canceling the bar because of the "added sugars" labeling requirement.

Luckily we didn't. We knew we made this bar with ingredients that you can find in your kitchen. 

We knew we were doing the right thing. We knew our customers would understand…

And given the over 2 million bars sold, we were right!

So, if you want to enjoy a snack bar without having to worry about nasty ingredients…

You can now get a box of 12 bars of any flavor for just $24 when you start a new bar subscription. That's only $2 per bar! 

And yes, you can cancel your subscription anytime.

But hurry, this deal ends tomorrow.

Click Here To Get 42% Off

 

Xo,

Vani

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