Monday, October 19, 2026

Why are we celebrating holidays with poison?

Halloween is almost here, and you know what that means...

You're at the grocery store, you see all those Reese's Pumpkins, Snickers, and Halloween candy, and you throw a few bags in your cart.

That's what you're supposed to do for Halloween, right?

But who decided that celebrating Halloween means buying all this ultra-processed candy in the first place?!

There’s no rule that says you have to buy those “treats” to celebrate.

You don’t need to poison your kids (or the entire neighborhood!) just to have a little fun.

There are SO many better ways to celebrate!

In my newest book, Food Babe Feast, I've taken over 100 of our favorite foods for holidays, birthdays, and parties and made them with real ingredients. We're talking homemade caramel corn, candy, soft pretzels, birthday cakes, cookies, incredible appetizers, and so much more!

And I included an entire chapter on how to navigate the holidays without falling for the food industry's tricks.

I was just talking about what I call the “Holiday Death Aisle” on a podcast! WATCH HERE

You can start making better choices for Halloween right now:

  • Read the ingredients on the Halloween candy you're buying. Watch out for artificial dyes, artificial flavors, high fructose corn syrup, GMO ingredients, and refined seed oils.
  • Make fun Halloween treats at home with real ingredients! Food Babe Feast includes fun ideas for Halloween and delicious recipes for celebrations all year long.

Get Food Babe Feast + Qualify for Your FREE Bonus!

Here’s why you want to pre-order your copy today...

I'll give you my entire personal grocery shopping system for FREE!

I'm sharing the actual brands and products I buy for my family, my aisle-by-aisle shopping playbook, and the 20 ingredients I refuse to buy.

I've already done the ingredient research for you!

Get the cookbook + Claim FREE bonus! 

Xo,

Vani

P.S. I'm going on a book tour, and I'd love to meet you! 

November 10 at 12 PM ET — Barnes & Noble, Fifth Avenue, NYC. EVENT DETAILS + TICKETS

November 14 at 11 AM ET — Park Road Books, Charlotte, NC. EVENT DETAILS

Can't make it? You can still order a personally signed copy of Food Babe Feast through Park Road Books and have it shipped right to your door! GET A SIGNED COPY

More dates to come!

My New Cookbook Is Here - Food Babe Feast




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Wednesday, October 14, 2026

Buying Reese's Pumpkins? Read this first.

When I was a kid, I was the QUEEN of candy!

I knew every brand, every flavor, and always had candy in my pockets.

Halloween was my FAVORITE. I'd come home with a bucket stuffed to the brim, and sometimes that candy would last for WEEKS!

My parents didn't think twice about it. Why would they? This was candy sold in every grocery store in America. We didn't know about all the artificial dyes, preservatives, and other chemicals hiding inside.

But just because something is sold on grocery store shelves doesn't mean it's safe.

And here's something else I've learned...

Halloween candy isn't really a once-a-year thing.

As soon as Halloween is over, the stores are already filling up with Christmas candy. Then Valentine's Day. Then Easter.

It's a never-ending parade of colorful candy, cookies, and treats filled with artificial dyes, preservatives, and other unnecessary junk.

I call this the Holiday Death Aisle.

Big Food has turned practically EVERY celebration into another opportunity to sell us ultra-processed junk!

And that aisle never really goes away. It just changes decorations.

To be clear, I'm not saying you should never eat candy or enjoy your favorite holiday treats.

But if you normally avoid GMOs, artificial colors, flavors, and controversial preservatives, there's no reason to buy them "just one day a year" for Halloween.

There are soooo many better candy options available nowadays!!!

In my new book Food Babe Feast, I show you how to celebrate EVERY occasion with delicious real food, without all the unnecessary junk the food industry puts in our favorite treats.

Inside, I share over 100 recipes for everything from Halloween parties and birthdays to Thanksgiving, Christmas, and all the celebrations in between.

You can still have the cookies, cakes, candy, dips, and party food you LOVE! Just made with better ingredients.

And right now, when you pre-order Food Babe Feast, I'm giving you something EXTRA special for FREE!

My entire personal grocery shopping system!

I've spent YEARS investigating food ingredients, reading labels, and researching which brands are actually worth buying. And now I'm sharing all of that with you!

You'll get my personal list of trusted grocery brands, my aisle-by-aisle shopping playbook, my shortcuts for decoding confusing food labels, and my Terrible 20 list of ingredients I refuse to buy.

I've already done the label reading for you!

Imagine walking into the grocery store knowing exactly which brands to trust, what ingredients to avoid, and what I would actually put in my own shopping cart.

And the best part? You get immediate access, so you can start using my system on your very next grocery trip!

This exclusive bonus is only available when you pre-order Food Babe Feast!

Get Food Babe Feast + My FREE Grocery Shopping System

Let's stop giving Big Food our money for poisoning our celebrations.

We can have delicious traditions without all the junk!

Xo,
Vani

P.S. BIG NEWS! The company behind Airheads and Mentos Gum just announced plans to remove artificial dyes from more than 650 products! Changes are expected in 2027. This is huge progress! But beware, artificial dyes are still everywhere in the Holiday Death Aisle this time of year. Keep reading those ingredient labels and voting with your dollars. It's working!

My New Cookbook Is Here - Food Babe Feast




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Monday, October 12, 2026

Don’t put on lipstick until you read this

I don’t wear a lot of makeup in my daily life. But since I’m on camera a lot, I do use mascara, eyeliner, eye shadow, blush, and a little lip color.

When I do wear it, it has to be the cleanest I can find. 

And I can tell you: It feels SO good knowing I’m not exposing myself to dangerous ingredients daily.

Mascara sits millimeters from your eyes. Lip products get swallowed all day long.

Most beauty brands still use harmful chemicals. Because they can. Beauty products aren’t well-regulated in the U.S., and many companies prioritize profits over our health.

5 things in a lot of makeup right now:

  • Forever chemicals. In a test of 231 makeup products, 82% of waterproof mascaras and 62% of long-lasting lipsticks showed high levels of a marker for PFAS, linked to hormone disruption and certain cancers. 28 of 29 products tested further didn’t list PFAS on the label.
  • Parabens, siloxanes, and triclosan. Linked to hormone disruption.
  • Heavy metals. Lead turned up in all 400 lipsticks in one federal test.
  • Fragrance and talc. “Fragrance” can hide dozens of undisclosed chemicals. Talc can carry asbestos.
  • Plastic glitter. Tiny flecks of plastic, and microplastics have already turned up in human blood.

That's why I love the brand withSimplicity.

In 2015, their founder spotted glitter from her makeup on her baby’s cheek while rocking him to sleep. She started making her own. Today she’s a Master Esthetician, and withSimplicity still makes everything in small batches in the U.S.

They color their makeup with minerals, clays, and plant ingredients. Their mascara is made with coffee seed oil and chamomile. The lipstick includes Cupuacu butter, a nutrient-packed superfruit from the Amazon.

The easiest way to try them is with the Food Babe Makeup Discovery Kit:

  • Full-size Tri-Stick for cheeks, lips, and eyes
  • Full-size Botanical Mascara in black
  • Full-size Lipstick
  • Liquid Foundation samples in light, medium, or dark shade ranges

And since withSimplicity is a partner of Food Babe, I have a special discount for you:

Use code THEFOODBABE for 15% off your first order

Even if you don’t wear makeup, they’ve got nail polish, skincare, and body care too.

Xo,
Vani

P.S. Grab your makeup bag tonight and read the labels. Parabens, “fragrance,” and talc are the easiest ones to spot.

P.P.S. At Food Babe, we only promote products we love and use ourselves. If you buy a product we link to, we may earn a commission.

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Friday, October 9, 2026

Want a signed copy of my new cookbook?

My new cookbook, Food Babe Feast, is coming out in just ONE MONTH, and I am getting SO excited for you to finally have it in your kitchen!!!

I'd LOVE to personally sign a copy for you! ❤️

I've teamed up with Park Road Books, an independent bookstore here in Charlotte, to offer personally signed copies of my new cookbook.

No matter where you live, you can order a signed copy and have it shipped right to your door.

Click here to order your signed copy!

And with the holidays coming up, this is such a fun opportunity to get a special gift for your mom, sister, best friend, or anyone who loves cooking and eating real food!

Food Babe Feast is filled with over 100 delicious recipes your family will want to make again and again, from easy weeknight dinners to holiday favorites and everything in between.

And if you're near Charlotte, I'd LOVE to sign your cookbook in person!

I'm doing a book signing at Park Road Books on Saturday, November 14th at 11 AM, and I can't wait to meet you, give you a big hug, and celebrate the launch of Food Babe Feast together!

And we're making it extra special...

The first 100 people who attend will get a FREE Truvani gift bag!

To let us know you're coming, just pre-order your copy through Park Road Books and select “I would like to pick up this order” under Pickup Options at checkout.

Then come pick up your book at the event, and I'll sign it for you in person!

Whether you want it shipped to your house or you're coming to the book signing in Charlotte, get your signed copy here.

Thank you for being part of this journey with me. It means so much to have your support!

Xo,

Vani

P.S. Don't forget! When you pre-order Food Babe Feast today, you also get instant access to an exclusive FREE bonus, my personal grocery shopping system! It includes a huge list of what brands I actually stock in my kitchen, label-reading tips, and the 20 ingredients I refuse to buy. This bonus is only available before my cookbook launches on November 10th, so make sure you claim yours here after ordering!

My New Cookbook Is Here - Food Babe Feast




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Thursday, October 8, 2026

Truvani in Costco???

I have big news that I almost can't believe...

You can now find Truvani Plant Based Protein at Costco!!! 

Right now, our Vanilla Plant Based Protein is rolling out to 100 Costco locations across the Northeast and Southwest during October.

We expect to be set in the Northeast this week and the Southwest next week.

It took YEARS to get to this moment.

And here's the thing...

This is only a test to see if Truvani sells at Costco.

So I'm counting on y'all! If you have a Costco near you that's carrying Truvani, go find it, throw it in your cart, and help us prove to Costco that their members want Truvani.

This is the biggest bag of Truvani we've ever sold, with 24 servings and 21 grams of protein per scoop. And just like the Truvani you know and love, it's organic and made with just 5 simple ingredients. No stevia. No gums. No "natural flavors."

And you'll be able to get it at the best price we've ever offered, exclusively for Costco members.

If you don't live in one of the areas where it's available yet, you can still help: Tag a friend or two to help us spread the word HERE on Instagram!

This whole thing is pretty surreal.

Eight years ago, we started Truvani because we wanted products made with ingredients we actually felt good about putting in our bodies.

We had no idea how far that idea would take us.

Today, you can find Truvani in more than 12,000 stores across the country, including Whole Foods, Target, Walmart and Sprouts.

And now... COSTCO!!!

But we need your help to make sure it stays there and hopefully gets into even more Costco stores.

And if you spot Truvani on the shelves, please send me a picture! I genuinely can't wait to see Truvani in your Costco carts. :)

Xo,
Vani

My New Cookbook Is Here - Food Babe Feast




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Wednesday, October 7, 2026

Our Prime Day deals end tonight 🚨

TIME-SENSITIVE UPDATE:

Our Prime Day deals end TONIGHT.

You can get up to 40% OFF on Truvani products on Amazon – including our Plant Based Protein at as low as $32.99…

Plus deals on Creatine, Collagen Peptides, Marine Collagen, The Only Bars, and select supplements.

After tonight, these prices are gone.

>> Click here to claim your Prime Day savings on Truvani (up to 40% OFF)

I REALLY want you to take advantage of this, because deals like this don't come around often.

Our Plant Based Protein is as low as $32.99 right now. (up to 40% OFF!)

And every time you use it, it helps:

✅ Curb your cravings – so you're not reaching for junk at 3 pm
✅ Keep you full between meals – so you stop snacking on things you regret
✅ Give your body 20g of clean protein per scoop – without any of the gums, stevia, "natural flavors," or fillers that other brands rely on
✅ Taste like something you actually enjoy – because eating healthy shouldn't feel like punishment

And since over a million people rely on our protein to feel their best every day…

There's a very real chance the Prime Day deals will be fully claimed before tonight.

Which is why I want to make sure you get yours NOW…

…While the up to 40% OFF pricing is still live.

Creatine, Collagen, Marine Collagen, The Only Bars, and select supplements are also on sale.

Up to 40% OFF across the board.

But after tonight, all of it goes back to regular price.

>> Click here to shop Truvani Prime Day Deals – up to 40% OFF – before tonight

Xo,
Vani

My New Cookbook Is Here - Food Babe Feast




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