I don't know about you, but as a kid, I got really excited when I got to have Lunchables…
I loved sliding that little tray out of the yellow box and stacking the crackers, meat, and cheese together. It was the most fun lunch ever!
But now I know there's a very deliberate, very nefarious reason why kids everywhere beg their parents for them.
A new study published in the American Journal of Public Health just exposed how Lunchables were engineered to be irresistible to children.
Lunchables were actually developed with Philip Morris – the tobacco giant behind Marlboro – who owned Kraft from 1988 to 2007.
They applied the same research they used to hook smokers to hook your children.
Here's exactly what they did:
- Lunchables were engineered to feel like a toy. Philip Morris built 17 toy-like prototypes and watched children play with their food before they ate it. Their research found that kids wanted control, so they designed the compartments to let children build their own lunch. A child who plays with their food will beg for it again.
- The box was designed to look like a present. Philip Morris put a gift-like band on the box specifically to make moms feel less guilty about choosing processed food for their kids.
- Philip Morris ran a secret nicotine lab in Germany to hide their addiction research from tobacco regulators. Those same scientists were later used to develop chemical flavors for Low-Fat Lunchables, to make them taste better without the fat. Competitors called their strategy of making harmful products seem healthier "getting the guilt out of the product."
They aren’t the first corporation to use tobacco-industry tactics to engineer their products and addict our children so they can secure lifelong customers. This has happened all across the Big Food industry for decades.
And now look where we are as a country...skyrocketing sickness, outrageous rates of obesity, and a food system built to keep people hooked instead of healthy. It's disgusting, and people need to know the truth.
The best way to fight back is to share this information so everyone sees exactly how the food industry has been playing their cards against us. That's when they stop winning.
Please share this on Instagram, Facebook, and X.
Xo,
Vani
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