I have been exposing the Big Food industry for over a decade... and I still remember what it felt like when people told me I was crazy for saying they would eventually have to answer for what they were doing to us.
Well, I need to tell you something.
THE NUMBERS ARE IN.
Processed food is dying a slow death and BIG FOOD is crumbling.
There's a massive shift happening.
Look how much processed food companies have LOST in value in the last 22 months:
Campbell's: DOWN 54.9% (Goldfish, Pepperidge Farm)
Conagra: DOWN 54.2% (Chef Boyardee, Slim Jim)
General Mills: DOWN 47.6% (Cheerios, Lucky Charms, Totino's, Pillsbury)
Kraft Heinz: DOWN 29.6% (Oscar Mayer, Jell-O)
Lamb Weston: DOWN 25.8% (Frozen fries at McDonald's)
PepsiCo: DOWN 17.6% (Lay's, Doritos, Cheetos, Quaker)
Mondelez: DOWN 15.5% (Oreo, Ritz, Chips Ahoy)
Hershey: DOWN 10.4% (Reese's, Kit Kat, Twizzlers)
People are actively shifting away from ultraprocessed foods. Real food sales are outpacing ultra-processed sales by 7%!
This is what happens when millions of us stop blindly buying what they're selling us and start reading ingredient labels instead. We have the power in our own hands. When you refuse to buy an ultra-processed product, you are voting with your dollar and sending a strong message.
Ultra-processed foods are killing people every day. This is why we need to keep sharing the truth with everyone we know.
Every time you talk to a friend about this, every time you post something instead of scrolling past it, every time you choose real food over a meal with dozens of questionable additives... you are part of the reason these numbers look like this.
Keep sharing, voting with your dollars, and spreading the truth!
The more people who find out that Big Food is poisoning them, the better chance we have to save our friends and family.
Xo,
Vani
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