After seeing the post, my friend Jesse Itzler challenged the CEO of Kellogg's with an offer only a fool would refuse: $100,000.00 for a 15 minute Live interview on Instagram to discuss their products.
Jesse will donate this money to any kids charity of the CEO's choice.
This should be front page news!
I spent last week reaching out to reporters to get an official response from Kellogg's CEO, Steve Cahillane.
Which news agency is going to report on this?
Who is brave enough?
Who cares about our children enough?
Shouldn't the media question why certain food companies are creating products with ingredients that are clearly making us (and our children) sick?
Will Kellogg's refuse $100,000 to a children's charity in exchange for a 15-minute interview about their products?
If so, what are they afraid of?
Many in the mainstream media can't report on the sins of the Big Food industry when they get their advertising dollars from companies like Kellogg's.
That's why they report about how fantastic Kellogg's new waffles are instead of investigating the ingredients.
I know there are many brave reporters who are doing great work. And, I can't wait to see which one steps up to cover this and gets a response from Kellogg's headquarters.
Let's make this happen!
Share this blog post with any reporters you know of – Your local news agencies and nationwide media outlets.
Let's get someone to cover this story.
Kellogg's can't hide behind their artificial waffles forever.
Xo,
Vani
If you would like to stop receiving free food investigations, recipes and healthy living tips, you can update your preferences here.
No comments:
Post a Comment