Behind the scenes of our new Vanilla Plant Protein Powder

Hi,

So, earlier this year when we launched our Chocolate Plant-Based Protein Powder, the #1 thing people asked me was, "When will you make Vanilla?"

How about NOW?

We just announced it yesterday. Here's the link.

But first, I wanted to take you behind the scenes of what it took to make this product. 

You see, when we launched our plant-based protein powder, we wanted to offer the best product on the market with the best ingredients. 

This meant that we needed to focus on 'real' ingredients. You know, the stuff people could read and pronounce with ease. 

And, at the time, we weren't sure if we could pull it off for Vanilla.

There are two reasons why:

First...

The price of Vanilla Bean - how you get the "real" taste of vanilla - skyrocketed, and we were worried that it would force us to charge too much for a Vanilla Plant-Based Protein powder.

This was a unique problem for Truvani because we avoid using "natural flavors." We couldn't use "organic vanilla natural flavor," like many other protein powders. We'd have to use the real stuff - vanilla bean. And that would drive the price of the product up too much.

Second...

We weren't sure if people would like the "real" taste of vanilla. As we started to share our Vanilla protein powder with people, they kept saying, "It tastes great. But it's not the vanilla I'm used to..." 

And they were right. It wasn't a vanilla flavor engineered in a laboratory. It was Vanilla Bean... or as we like to call it... real vanilla. 

However, back in September we had a big breakthrough. 

The person in charge of product formulation sent me a sample. I opened it, I smelled it and was immediately overcome by the aromatic scent of real vanilla.

I couldn't believe it.

As I mixed it into water, and took the first sip... I knew we had a winner.

It smelled great.

It tasted great.

And we pushed back on our ingredient suppliers and were able to offer it at a reasonable price.

The best part?

You can order it today. We will ship it in within 2 weeks. And I can't wait to hear what you think!

Here's the link.

Xo,
Vani

P.S. Are you going to try our new Vanilla Plant-Based Protein Powder? We have a "love the taste guarantee." You can try it, if you don't love it, email our support team and we'll issue you a refund.

P.O. Box 31521 Charlotte, NC 28231

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