So, last week I shared that I found a "dirty" ingredient…
An ingredient that was personally giving me a tremendous headache to source at my company Truvani.
The worst part?
This ingredient was important. It's one of the MAIN ingredients in Truvani's newest product (which I am also announcing today).
It was so strange, too. It was a common ingredient found in similar products. But none of the suppliers I reached out to lived up to the Truvani Standard.
The biggest problem?
Lead contamination.
So, I did something crazy. I independently tested similar products. Specifically products without a warning label.
You see, when a product is contaminated by heavy metals, you are required to include a warning label in California. So, I wanted to test products that were supposedly "clean."
And that's when I discovered that one popular brand had no warning label on their product… but STILL TESTED 22X HIGHER THAN THE PROP 65 LEAD LIMIT.
I was enraged, but it gave me the energy to keep searching for a clean source for this ingredient. And, after searching the Earth… literally… I found a unique source that made it all possible.
What was the product? And what was the ingredient?
I share everything on this page right here.
Xo,
Vani
P.S. I also share why I started working on this product in the first place. You can hear about that weird, disgusting story, too. All I have to say is that I never set out to create my own product line, but I got sick and tired of playing "whack a mole" with these big companies. The world needs a company that actually cares about the products they create. And even though it means I have to be careful in some ways, it also means I can start hitting these companies where it hurts the most… their bottom line.
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