They're dropping the hammer on Big Food!

If there's one thing you need to know about your food, it's this:

There's a world of difference between "processed" food and "ultraprocessed" food. 

You can make something like almond butter (for example) with just almonds, and while it's technically a "processed food", it contains no man-made ingredients and is healthy for you. 

On the other hand, you can take a page out of Big Food's playbook, and sell almond butter filled with sugar and hydrogenated seed oils made in a laboratory - which transforms that once healthy almond butter into an ultraprocessed junk food product. 

I want everyone to spot the difference, which is why I regularly post graphics like this on my Instagram.

It's not always easy to spot which products are ultraprocessed because we're being bamboozled with marketing labels on packaging like "All Natural" and "Sugar Free"...which make ultraprocessed products full of junky additives appear healthy.

This is why I'm so excited about a breaking announcement that came out this week…

For the first time in history, our U.S. food regulatory agencies are working on an official definition for "ultraprocessed food".

And the Big Food industry is REELING.

That's because over 70% of the typical American's diet comes from ultraprocessed food like Coca-Cola, Oreos, and Cheez-Its – and most people don't know who detrimental this is.

We're moving one step closer to Americans knowing the truth about ultraprocessed foods, so we can heal our health from the inside.

This will lay the groundwork for future action to spread the truth about what's been done to the American food supply and how we can best take control of our own health.

It doesn't mean that all packaged foods would be demonized…

There is a way to make packaged food without turning it into a science experiment…and Americans will be put on notice to this fact and start demanding better less-processed options. 

I would personally love to see ultraprocessed products change rapidly after the FDA officially defines them as health-damaging…

But if we look at history as an example, the Big Food industry will continue to lie to the public about how damaging these products really are to our health.

I'm so thankful to have our leaders at HHS taking on the Big Food industry in a way that I never thought I'd see in my lifetime.

I started my organic brand Truvani because I was fed up with what the Big Food brands were doing to our food. They don't value our health over their profits. They use crazy man-made ingredients. They use buzzwords to fool us. We can't trust them.

I wanted to change the food industry from the inside, by creating products made from real food without toxins, and without all those unnecessary emulsifiers, thickening agents, synthetic preservatives, dyes, and flavors that you'll find in almost every other product on the shelf.

This is the future! We're proving that we can make our food system better when we put people above profits.

I'm so thankful for all of you who are supporting Truvani - you're showing the processed food companies of the world what you want to see in stores and it's sending a big message.

I'm looking forward to a world where ultraprocessed food is a thing of the past! 

Xo,

Vani

P.S. The semi-annual sale at my favorite beauty brand and partner–100% Pure–ends tomorrow. Now's the time to stock up on your favorite shampoos, soaps, makeup, and other beauty products at up to 70% OFF.

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Is this hiding in your beauty products?

Years ago, I took a hard look at my beauty routine–and what I found shocked me.

The beauty products I trusted–makeup, lotions, shampoos, and soaps–were full of controversial chemicals: hormone disruptors, potential carcinogens, and skin-aging toxins.

Pretty ironic for "beauty" products, right?

It was a major wake-up call.

Since then, I've overhauled my entire routine—ditching risky products and swapping in clean, safer alternatives. 

And I can tell you: It feels SO good knowing I'm no longer exposing myself to dangerous ingredients daily.

Most beauty brands still use harmful chemicals–because they can. 

Beauty products aren't well-regulated in the U.S., and many companies prioritize profits over our health.

Beauty products often contain:

• Parabens, Siloxanes, Triclosan: Linked to hormone disruption
• BHA, BHT, PEGs: Possible carcinogens or developmental toxicants
• Heavy Metals: Like lead that can affect brain health
• Fragrance & Talc: Hiding toxic contaminants
• SLS & SLES: May irritate the skin and eyes

But here's the good news: Safe and effective alternatives DO exist.

I'm so happy I found 100% PURE - a brand that I trust completely.

Here's why I love them:

All 100% PURE products are cruelty-free and totally free of nasty chemicals (no parabens, PEGs, synthetic fragrance, or artificial dyes). 

Instead of toxic dyes, they use fruits and veggies for pigment—packed with antioxidants! How cool is that?

Some of my go-to's:

• Fruit Pigmented Pomegranate Oil Moisturizing Lipstick (Poppy + Primrose are my favorite colors)
• Fruit Pigmented Ultra Lengthening Mascara
• Fruit Pigmented Eye Shadow
• Fruit Pigmented Cherry Up & Cheek Stain (it's so vibrant!)
• Fruit Pigmented Pretty Naked Palette
• Volumizing Conditioner
• Natural Shampoos 

And since 100% PURE is a partner of Food Babe, I had to share this:

They're having a Semi-Annual Sale—up to 70% OFF sitewide until July 31st!

Even if you don't wear makeup, they've got clean shampoos, body scrubs, soaps, and moisturizers too.

Ready to clean up your beauty routine? 

Don't delay as their sale ends this Thursday, July 31st:

Shop the Sale Now

Know someone who needs a beauty bag detox? Forward this email to them! 

Xo, 

Vani

P.S. At Food Babe, we only promote products we love to use. If you buy a product we link to, we may earn commission.

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Running Low: NEW Truvani Organic Whey

This is urgent...

Right now, there is an extremely limited availability of USDA Organic grass-fed whey.

And this is a real problem, considering my team and I at Truvani just launched our NEW line of USDA-Organic Whey…

Our whey is made from grass-fed and pasture-raised cows on small USDA Organic family farms. 

Despite the current shortage of USDA Organic grass-fed whey…

We will never compromise on ingredient quality, just to sell more bags. 

So with limited bags available for this initial launch, I highly recommend you order today before we potentially sell out. 

Today is the LAST DAY to get 33% OFF every month of any new whey subscription until YOU decide to cancel.

If not, this offer is gone at midnight. 

At Truvani, we make products with ingredients you can trust. 

The ingredients in Truvani's NEW Organic Whey Protein are FULLY Food Babe approved. 

The ingredients are incredible, but flavor truly is the best part:

• Vanilla that tastes like melted ice cream.
• Strawberry that tastes like a milkshake.
• Chocolate that tastes like brownie batter.
• Chocolate Peanut Butter that tastes like peanut butter cups.
• Unflavored that tastes like… anything you want to create.

So before this shortage gets more serious, call dibs on your favorite flavor today.

Plus, when you start a new subscription, you can claim 33% OFF every single month, until you decide to cancel: Call Dibs on Your Flavor 

Pro Tip: If you sign up for a subscription, not only will you only pay ⅔ the price everyone else does…

But if this whey shortage gets any more serious, our subscribers always get first priority.

And you can cancel any time. 

Xo, 

Vani + Truvani Team

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NEW Truvani Whey: Lighter on Your Stomach

Let me know if you can relate...

In the past, have you tried a whey protein powder that messed with your stomach? 

Or made you feel like you couldn't button your pants? 

No, it's not just you. But it also might not just be "the dairy."

I was in absolute disbelief when I tried my company, Truvani's NEW Organic Whey. 

Many people who have tried it say they've "never had a whey that feels so good before."

I've dived DEEP into what the other guys were doing wrong…

And basically, did the opposite: 

 

3 red flags: Low-Quality Whey, "Natural Flavors," and Sugar Alcohols. 

Some whey brands add Sugar Alcohols, like Xylitol, to lower cost or engineer taste…

But did you know they're known to cause bloating and gas?

Truvani's USDA-Organic Whey is lighter on your stomach because we don't take shortcuts.

We use Organic Whey, Organic Monk Fruit & real organic ingredients for flavor.

You won't just taste the difference, you'll feel it too. 

Try any of our 5 Flavors of Organic Whey today and claim 33% OFF every single month when you start a new subscription. Cancel anytime. 

Some brands use "Natural Flavors" made of 30-50+ ingredients to engineer a single "flavor."

But "Natural flavors" are anything but natural. 

In Truvani's Organic Whey, the flavor in the title is the same flavor in the ingredients list: 

• Vanilla Whey with organic vanilla powder. 
• Chocolate Whey with organic cocoa powder. 
• Strawberry Whey with organic freeze-dried strawberries and strawberry extract. 
• Chocolate Peanut Butter Whey with organic cocoa powder and peanut flour.
• Unflavored Whey made from just one ingredient: organic whey. 

Choose your flavor and claim 33% OFF every single month, until you decide to cancel: CHOOSE YOUR FLAVOR

But hurry! Due to the extremely limited availability of USDA Organic grass-fed whey, order today before we sell out.

Xo, 

Vani

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Grab your protein powder and check for these ingredients

When I look at most protein powders on the market I'm horrified.

They're filled with all sorts of processed ingredients that I never want to consume–and they taste bad too. Some are chalky. Some are way too sweet. Some literally have cookies in them (bleached flour and high fructose corn syrup and all!)

It's crazy what some protein brands are putting in their products.

I filmed this quick reel to show you the top ingredients to avoid:

Grab your protein powder and follow along here!

Here are 5 of my top ingredients to avoid in your protein powder:

1. Conventional Whey (not organic): Likely comes from cows raised in crowded factory farm with antibiotics, GMO feed, and synthetic hormones.

2. Soy Lecithin: Likely made from GMO soybeans and extracted with Hexane - a neurotoxin.

3. Gums (e.g. Guar Gum, Xanthan Gum): Thickening agents which can lead to bloating and a "bubble gut" feeling in your stomach.

4. Natural and Artificial Flavors: Proprietary mixtures concocted in a lab, which are cheaper than using real food as flavor. 

5. Sucralose: Artificial sweetener made by reacting sugar with Chlorine. It has been linked to leukemia and related blood cancers.

This is what inspired me to create my own line of delicious organic plant-based protein powders years ago at Truvani. 

And while our organic plant-based proteins have been a huge success...

We wanted to flip the script on the whey protein industry, by coming out with the cleanest organic whey protein on the market.

Not only is it made with the simple ingredients that you love, but it's grass-fed ORGANIC whey.

If you scour the shelves at a local protein aisle, you'll find that this is very rare.

Several brands claim to be grass-fed, but they aren't organic - which means they don't need to comply with stricter organic standards that prohibit antibiotics, GMO feed, and synthetic fertilizers.

Organic grass-fed whey is the cream of the crop and Truvani's NEW Organic Grass-Fed Whey is the only WAY to go! 

I dare you to try to find a better whey protein on the market.

The best news is that it's available in 5 flavors that taste ridiculously good (like melted ice cream!)

I have a very special launch offer here for you today. 

But beware:

There is a very limited supply of Organic Grass-Fed Whey, and there is a risk that we will sell out. 

If you want in on this introductory offer, you shouldn't wait. 

Xo,

Vani

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Launch Special: 33% OFF NEW Whey Protein

I don't know if you know this...

But we just launched 5 flavors of USDA Organic Whey at Truvani. 

And making a USDA Organic Whey Protein in the modern food industry is hard.

That's why some brands take shortcuts with weird ingredients like "Natural Flavors."

Let's be real: "natural flavors" are anything but natural…

Sometimes, they can be made of 30 or 40 or 50+ ingredients to engineer a single "flavor."

Is it the "easiest route"? Sure.

But at Truvani we refuse to compromise, making our Organic Whey a labor of love.

And since you've been with me on my mission to make clean ingredients go mainstream…

I have a celebratory offer for you to try any of our 5 new flavors: 

You can claim 33% OFF every month of any new whey subscription, until YOU decide to cancel.

We skip shortcuts like sugar alcohols and "natural flavors" like the other guys…

And use minimal and organic ingredients. 

We start with USDA Organic Whey, sourced from grass-fed and pasture-raised cows on USDA Organic family farms. 

And the "flavor" in the product title? It's the same flavor in the ingredients list:

• Vanilla Whey with organic vanilla powder. 
• Chocolate Whey with organic cocoa powder. 
• Strawberry Whey with organic freeze-dried strawberries and strawberry extract. 
• Chocolate Peanut Butter Whey with organic cocoa powder and peanut flour.
• Unflavored Whey made from just one ingredient: organic whey. 

The crazy part? This approach made Truvani's Organic Whey Protein taste like an actual dessert.

Many of our team members kept saying it tastes like the bottom of the ice cream bowl!

Because with REAL ingredients comes REAL flavor.

Try any of our 5 Flavors of USDA-Organic Whey today and claim 33% OFF every single month when you start a new subscription. Cancel anytime. 

CLICK HERE: Choose Your Flavor 

But hurry! Due to the extremely limited availability of USDA Organic grass-fed whey, order today before we sell out. 

Xo, 

Vani + Truvani Team

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OMG… 5 NEW Truvani Products?!

I've waited to send this email for years.

Today, my company, Truvani, is launching a product that many of you have asked for. 

Some brands who make this product use a non-organic version of the main (and most important) ingredient…

Which has frustrated many of you who want it (and rightfully so).

I've been fighting for better ingredients in our food industry for YEARS. 

And I'm honored that many of you knew:

If you ask me for a product, I'll deliver with ingredients you can trust. 

Introducing Truvani's NEW USDA-Organic Whey, sourced from grass-fed and pastured-raised cows on USDA Organic family farms.

My entire career is one big mission to make clean ingredients mainstream.

And when I read the label of some whey protein powders out there, it's a disaster:

Sugar alcohols. Nasty thickeners. Stevia. Gums. Natural Flavors.

So I decided to take matters into my own hands and create one according to my standards:

USDA Organic Whey Protein. 0 Added Sugars. Only REAL Organic Ingredients.

The first time my colleague Stevi tried our NEW line of USDA Organic Whey, she said: 

"HOW DOES IT TASTE LIKE THE BOTTOM OF THE ICE CREAM BOWL?"

Taste is definitely the best part. But a close second?

It's lighter on your stomach: No sugar alcohols, "natural flavors," gums or fillers. 

You won't just taste the difference, you'll feel it, too. 

And because you've been with me since the beginning, we have a special launch offer for you: 

Claim 33% OFF every single month of a new Truvani whey subscription, until you decide to cancel. 

But hurry! Due to the extremely limited availability of USDA Organic grass-fed whey, order today before we sell out.

CLICK HERE: CLAIM LAUNCH SPECIAL 

Xo, 

Vani + Truvani Team

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WE DID IT: Kellogg's dropping the dyes!

I rarely send emails on Sunday, but I could not wait to tell you this news:

Kellogg's just announced they are removing artificial dyes from their cereals!

Last October, we marched to Kellogg's headquarters with over 400,000 signed petitions, demanding that they stop poisoning Americans with the artificial dyes that they removed for other countries. 

They ignored us, they refused to let us in, and they told us to get off their lawn.

We kept the pressure on and launched a viral #CancelKelloggs campaign with the support of several health experts and celebrities, which continued to hold them accountable.

Our campaign was elevated by RFK Jr. who took our message to the campaign trail and all the way to the HHS and FDA.

Texas State Attorney General filed an investigation into Kelloggs because of their deceptive practices. 

This has sparked more change in the food industry than I have ever seen–and the rest is history.

Now over 35% of the American food industry has committed to removing artificial dyes, and Kellogg's finally conceded.

We will continue to keep the pressure on to make sure that these food companies do as promised. 

YOU made this happen!!!

Thank you to all my fellow health warriors, mothers, fathers, children and other concerned citizens who signed our petition and joined us in Battle Creek, MI that day. I've never in my life seen a movement so powerful and it makes me very emotional to talk about. 

Click here to see never before seen "behind-the-scenes" footage from the Kellogg's event.

Look how far we've come in the last few months! I'm forever grateful for your activism and love you so much.

Xo,

Vani

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If you eat ice cream, read this

Yesterday, I went on the news to talk about some incredible changes happening within the food industry. 

Over 40 American ice cream brands just signed a pledge to remove all artificial food dyes by end of 2027.

This is a huge win for children everywhere.

Someday...there may even be a day when I can buy my childhood favorite Baskin Robbins Pistachio Almond Ice Cream again...

Which actually already doesn't have artificial dyes (yay!) but it's crammed full of unnecessary emulsifiers and corn syrup.

There are still so many processed ingredients in ice cream that need to be addressed, but getting the dyes out is a great first step.

Thankfully, you don't need to wait until ice cream companies clean up their ingredients to enjoy delicious ice cream. 

I figured out how to recreate THREE of my family's favorite ice cream flavors at home: Pistachio Almond, Cookies and Cream, and Mint Chocolate Chip.

They are all ridiculously heavenly & creamy–made with a handful of real ingredients. You're not going to believe how simple it is. 

CLICK HERE: How To Make Coconut Milk Ice Cream (3 Flavors!)

If you have my cookbook Food Babe Kitchen, you'll find the Cookies & Cream Ice Cream recipe featured in there too! 

This is the homemade ice cream that my family has been loving for over a decade, and I hope that yours does too. 

Xo,

Vani

P.S. I recently shared the processed ingredients to avoid in ice cream + what's in some popular brands (see if yours is on the list!)

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Snacks I'm keeping in my bag this Summer

If I can stop one goal of the Big Food industry it would be this:

Refuse to buy snacks designed to be addictive that have no nutritional value. 

Most snacks are full of nutritionally-dead ingredients like refined sugar and refined flour–even snacks for kids like Goldfish, Fruit Roll Ups, Go-gurts and Cheez-Its.

They're designed to be easy to eat and dissolve in the mouth quickly, which makes you (and the kids!) keep wanting more and more. 

It's one of the ways that the processed food industry hooks children on their products from a young age, putting them on a processed-food bandwagon that can be hard to break later in life. 

It's time to stop letting the food industry hook us on nutrition-less dead food.

That's why I put together this list of 5 of my favorite snacks that I carry everywhere…for myself, the kids, and my husband too! 

These snacks aren't made with refined sugars and flours, and are much healthier than most traditional packaged snacks:

1. 1. Artisana Almond Butter Packets
   2. Gaea Olives 
   3. Paleovalley Meat Sticks
   4. Brad's Kale Chips
   5. Truvani The Only Bar 

If you've never considered a dried meat product, Paleovalley is better than the gas station kind...

100% grass-fed beef or pasture-raised chickens (no hormones, antibiotics, or grain-fed nonsense)

Naturally fermented (which means they contain beneficial probiotics for gut health - something you'll never find in conventional jerky)

NO weird preservatives or artificial ingredients (no encapsulated citric acid from GMO corn coated in hydrogenated oils + free from GMOs, gluten, grains, corn, soy, and dairy)

No refrigeration needed (perfect for travel, school lunches, and emergency snacks)

The best part? When you eat these instead of sugary snacks, they stay satisfied for hours. 

And with back-to-school season coming up, I'm stocking up because I know how crazy our schedule is about to get. 

These are perfect for:

• Packing in lunch boxes
• After-school snacks before activities
• Road trips and family vacations

They perfect for plane rides, hiking trips, and even to the beach. 

Since I love to share with you what my family loves, I partnered with Paleovalley to get you an amazing deal:

CLICK HERE: Get 15% OFF Paleovalley with code FOODBABE

Trust me, once you try these, you'll never go back to those mystery-meat sticks (or Goldfish!). Your kids will thank you, and your to-go bag will be stocked with snacks you can feel good about.

Stock up now for back-to-school - you're going to need them!

Xo, 

Vani

P.S. At Food Babe, we only promote products we love to use. If you buy a product we link to, we may earn commission.

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