Big Food under fire!

My friend and fellow fighter of truth, Dr. Casey Means was nominated as our next U.S. Surgeon General last week. 

When I found this out, I screamed SO LOUD that I think the whole neighborhood heard it.

I'm so thrilled for her to embark on making America healthy again and bringing a new era of truth, integrity and health for the American people in the country's highest medical position.

You'd think that everyone would be as excited as I am…

She's an accomplished physician who learned the truth about the bureaucratic medical establishment and saw that it was not healing people - patients kept coming back with more problems and she was not incentivized to look at root causes of their health problems. 

I resonate with this, as I had my own health awakening after a doctor put me on countless prescription drugs and then told me I needed to take an organ out of my body. I hit rock bottom before I realized the root cause (ultraprocessed and fast food) was making me sick. 

Dr. Means took the brave step to unleash the truth on the American people, started her own wellness company, and wrote the #1 best-selling book Good Energy with her brother, which sold millions of copies. 

Dr. Means knows that food is medicine and wants to empower people to be the "CEO of their own health" - which is so aligned with the Food Babe Army's mission.

It's a DREAM to have her as our next Surgeon General to communicate to Americans what needs to change in their lifestyle to heal their health.

Yet, there is battle brewing. 

You didn't think they'd let us just waltz in and stop the atrocities of the food and health care system did you?

Of course not. 

WE ARE AT WAR.

Dr. Means is being attacked because she is threatening the entire healthcare establishment who makes more money when we're sick. 

We need to get the truth out…

MUST READ AND SHARE: The truth about Dr. Casey Means that the media isn't telling you.

I have a couple more amazing updates to share with you.

Texas Attorney General Ken Paxton launched an investigation into General Mills yesterday: "Under my watch, big food companies should be on high alert that they will be held accountable if they put toxic ingredients in our food and engage in false marketing"

This is what happens when food companies put profits over health.

Who is going to be next???

Our movement is reaching more people like never before…

Over the weekend CBS Evening News featured the Food Babe Army!

This is the moment we've all been waiting for and it's incredible to have our work featured on the mainstream evening news. 

WATCH: See what happens when CBS came over to my house! 

Thank you for standing with me and your tireless voices and support. 

Xo, 

Vani

P.S. If you want the latest updates and news as it happens, make sure you follow my profile on X @thefoodbabe. Things are changing fast and this is where I share breaking updates first.

***If someone forwarded this email to you, make sure to subscribe to my free email newsletter here. I'll send you updates, life-changing health tips, recipes, and breaking investigations each week***

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20% off TRUVANI site wide ends today

As a mom, I want to let you know, 

If you're looking for an extra special way to treat your mom (or yourself) this Mother's Day…

I wanted to remind you that today's your final chance to get 20% OFF any Truvani product.

Plus, we're throwing in a FREE 7-Serve Bag of Collagen Peptides ($19.99 value) when you spend $20+.

It's the perfect chance to get your mom a gift she'll actually use… 

Instead of those overly processed gift baskets!

You know the ones, full of artificial colors, factory-farmed meat, and toxic junk.

Last Day: 20% Off Sitewide

But if you've already checked off all your Mother's Day shopping, not only do you have superpowers…

...but it's time to take care of you now. We have a product for any health goal you've got in mind:

If you want to eat more protein, you might want to try: 

• Our Plant-Based Protein Powders: Available in 12 dessert-like flavors made with minimal ingredients you'll recognize. Even though this protein is flying off shelves at Whole Foods and Sprouts, you can try it today with great savings.

If you want to snack on better ingredients, you might want to try:

• The Only Bar: Our delicious snack bar in 12 mind-blowing flavors. Each one is made with just organic ingredients you could find in your kitchen. People have been snatching up these bars at Sprouts like crazy!

If you want to support your gut health, claim a 7-serve bag for FREE when you spend $20 or more:

• Collagen Peptides: It's made with ONE ingredient: grass-fed and pasture-raised collagen from cattle in Argentina. We also have Marine Collagen available. Both of these flavorless powders support gut, skin, hair, nail, and joint health.

But this offer applies to ANY Truvani product. Hurry, though! It expires at midnight.

Choose Your Product

Xo, 

Vani

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Protein hack

Have you heard of the viral protein coffee hack?

It's exactly what it sounds like: You take your regular cup of coffee and stir in a scoop of protein powder.

It's easy to see why people are doing this: 

People love coffee for morning energy, but adding a scoop of Truvani Plant-Based Protein not only makes it creamier… but gives your brain and body extra fuel.

Every flavor of Truvani Protein has 20g Protein and only 1g Sugar per scoop. 

And if you're a coffee drinker (or more of a matcha person), you can claim 20% OFF Plant-Based Protein and all Truvani products.

Plus, we're throwing in a FREE 7-Serve Bag of Collagen Peptides ($19.99 value) when you spend $20+.

20% Off + FREE Collagen

You can also add a scoop of your FREE Truvani Collagen Peptides to it. Why?

Our collagen levels drop every year starting at age 20. 

This drop can lead to hair loss, thinning, and even fine lines in our skin.

Just one scoop of Truvani Collagen Peptides per day supports gut, skin, hair, nail and joint health.

Pair it with a scoop of Truvani Plant-Based Protein Powder, in flavors like:

• Vanilla & Chocolate: The #1 and #2 plant protein powders at Sprouts Farmers Market.
• Lemon Cookie: Our seasonal summer flavor, and one of our fastest-selling ones. 
• Strawberry & Chocolate Strawberry: Made with real strawberries from Italy.

And remember! You can claim 20% OFF ANY Truvani product like Plant-Based Protein, The Only Bar, vitamins and more…

Plus, I'm sending you a 7-serve bag of Collagen Peptides ($19.99 value) for FREE when you spend $20+.

Choose Your Product

Hurry, though! This offer ends soon.

Xo, 

Vani

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Yikes.

Oof! Terrible news for Kellogg's

As I said last October…

Kellogg's refusal to sit down with us was the biggest PR mistake in food history. 

It's all playing out now in real time. 

Yesterday Kellogg's had their 1st quarter earnings call and it was a doozy! 

Their sales are tanking. 

Their profit forecast is taking a nose-dive.

And their CEO said: "business did not perform as we had expected"

This is what happens when you poison children with ingredients you don't use in other countries.

READ THIS: Terrible News for Kellogg's - Sales Tanking! 

This is all the proof we need that the food industry needs to do better if they want to remain in the marketplace. 

Times have changed!

Americans now know the truth about the man-made substances food corporations use to improve their bottom line…at the expense of our health.

We have the power to protect ourselves by refusing to buy products from corporations who put profits over people.

And we are winning.

Thank you.

It's because of YOU that the food industry is changing for the better. 

You are the truly the best Food Babe Army in the world! 

Xo, 

Vani

 

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Chocolate Pudding for Breakfast?

I have a confession… I sometimes eat dessert for breakfast. 

Am I going to hide that from you? No. And the reason is pretty simple…

Because I don't eat that kind of dessert you're thinking of. 

I make a healthy, protein-packed version, like this High-Protein Chocolate Pudding (recipe below).

Would you believe me if I told you it has 37g of Protein in just one serving? Well, it does. 

And if you too want to make this recipe your delicious new go-to breakfast, I have a special offer:

Until tomorrow, you get 33% OFF every single month of any new subscription until YOU decide to cancel.

This deal is sitewide on all of our products: protein, collagen, snack bars, and more.

Claim 33% Off For Life

We made this recipe to celebrate our launch in Walmart when our protein powders hit shelves there nationwide…

But you can make it with any flavor of our 11 Plant-Based Protein Powders, so you never get bored: 

Like classic Chocolate and Vanilla, which are the #1 and #2 best-selling plant protein products at Sprouts Farmers Market and are flying off the shelves at Whole Foods. 

Or our two newest flavors: Strawberry​ and Chocolate Strawberry, made with organic strawberries we sourced directly from Emilia-Romagna, Italy. 

All available at 33% OFF every month for life with a new subscription.

Ingredients:

• 1 scoop Truvani Chocolate Protein Powder (or any flavor)
• 1 cup plain greek yogurt
• 2 tbsp maple syrup
• 2 tbsp unsweetened cocoa powder

Instructions: Add all ingredients to a bowl and mix until completely smooth. Top with whipped cream and or fresh berries! Enjoy! 

Whether you want to make this recipe or any of the hundreds we share on our @Truvani Instagram…

You can claim 33% OFF every month on any new Truvani subscription until YOU decide to cancel.

Claim this Lifetime Deal

But this deal applies to all products on our website. 

Deal ends tomorrow.

Xo, 

Vani

 

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33% off Truvani... Forever?

Are you eating a high-protein breakfast?

If you're like most people, you're probably struggling to do so.

But here's the thing: This might be why you feel hungry, tired, and crave unhealthy snacks before lunch.

The good news? There's a quick and delicious way to get extra protein for breakfast…

It's Truvani's Plant-Based Protein Powder. I use it almost every morning, but never in the same way: 

If I'm in a rush, I'll make a quick shake or smoothie that keeps me full until lunchtime.

And if I have time, I'll use it to make smoothies, pancakes, yogurt bowls, muffins, and more!

Just ONE scoop has 20g of protein and only 1g of sugar. 

And to make breakfast easier for you too, we're offering the deal of a lifetime. Literally.

You now get 33% OFF every single month of any new Truvani product subscription until YOU decide to cancel.

Claim This Exclusive Deal

Our protein powder is available in 11 flavors, so I never get bored. 

But this deal is sitewide, meaning you can claim 33% OFF Protein Powder, Collagen Peptides, The Only Bar, vitamins and more… for life!!!

You know my entire career has been one big mission to make clean ingredients mainstream.

And your support has helped Truvani hit shelves at two of the largest retailers this year: Walmart & Target.

And with this deal, you can try any of our popular Plant-Based Protein Powders…

Like classic Chocolate and Vanilla, which are the #1 and #2 best-selling plant protein products at Sprouts Farmers Market and are flying off the shelves at Whole Foods. 

Or our two newest flavors: Strawberry​ and Chocolate Strawberry, made with organic strawberries we sourced directly from Emilia-Romagna, Italy.  

You can also discover a new product to fall in love with, like Collagen Peptides, The Only Bar, or any of our organic ​bottled vitamins and supplements. 

But even though we're flying off the shelves nationwide… This is a deal you can only get online.

Get 33% OFF every single month of any new product subscription until you decide to cancel.

Choose Your Product

This deal is gone Wednesday night.

Xo, 

Vani

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Mother's Day deals from my favorite brands

I'm really looking forward to spending time with my mom this Mother's Day, which is coming up really fast… It's on May 11th!

It really snuck up on me this year, so I'm scrambling to find the best gifts for her. 

If it snuck up on you too…I have something that will really help.

My team and I put together a list of my must-have household items, non-toxic products, and life-changing books. 

These make the perfect healthy gift for all the moms in your life! 

Even better, we were able to partner up with some of my favorite brands and scored some discounts!

See something on this list that you'd like for yourself? Send hints to your loved ones by forwarding this email to them! 

1. Non-Toxic & Cruelty-Free Beauty Products: 100% PURE is my go-to natural beauty brand that I trust and use in my everyday life. All products are free from harsh or toxic ingredients. They have incredible fruit-pigmented lipsticks, mascara, shampoo, bath products, and gift sets that make perfect gifts for mom. EXCLUSIVE DEAL: Get 15% OFF with code THEFOODBABE (Expires 6/30/25) 
2. Intellipure Air Purifier: This is what I use in my home that especially helps with allergy season this time of year! It's been a lifesaver for me. Their patented system removes 99% of allergens, viruses, fungi, molds, and bacteria, leaving nothing but fresh, pure, healthy air. The air we breathe is just as important as our food, so it needs to be clean. EXCLUSIVE DEAL: Get 10% OFF with code FOODBABE
3. Organic Snack Bars, Protein & Collagen: I founded my company Truvani because I was tired of food brands full of artificial ingredients and wanted to create products that I'd love to see on shelves. Truvani products are certified organic, non-GMO, and using real food ingredients is our #1 priority. The ideal gift for mom would be our Only Bar Tasting Collection, which comes with all 12 snack bar flavors! We also have bags of organic plant-based protein and collagen peptides for mom to add to her healthy recipes. EXCLUSIVE DEAL: Get 20% off ANY Truvani product with code FOODBABE though Sunday (Code expires 5/4/25 at midnight)
   
4. Food Babe Cookbooks and Books: I've written four books that make a great gift for any mom who needs help living in this over-processed food world:

Food Babe Family: My newest book is an inside look at how I feed my children, along with healthy swaps and my best advice feeding your entire family real food. It includes more than 100 delicious recipes that make it simple to put healthy, real food on the table that the family will love. 

Food Babe Kitchen: This cookbook is for anyone who wants to eat less processed food, and to see how delicious it is to eat real food! With over 100 mouthwatering recipes, it also includes a guidebook for shopping for the healthiest ingredients.

Feeding You Lies: Perhaps the MOST important book I've ever written about the food industry. I blow the lid off of the lies we've been fed about the food we eat - lies about its nutrient value, effects on our health, label information, and even the very science we base our food choices on. 

The Food Babe Way: My first book sets the foundation! It contains the 21 essential habits that I taught myself to restore my health, lose weight, and feel amazing.

Make sure you don't forget to add these discount codes at checkout:

• 100% Pure: Get 15% OFF with code THEFOODBABE (Expires 6/30/25) 
• Intellipure: Get 10% OFF with code FOODBABE
• Truvani: Get 20% off with the code FOODBABE (Expires 5/4/25 at midnight)

Your purchase of any of these gifts also supports the work that we do here at Food Babe, and my team and I thank you so much!

Xo,

Vani

P.S. At Food Babe, we only promote products we love to use. If you buy a product we link to, we may earn commission.

***If someone forwarded this email to you, make sure to subscribe to my free email newsletter here. I'll send you updates, life-changing health tips, recipes, and breaking investigations each week***

 

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The truth about the FDA food dye ban

Since the FDA's announcement that they're phasing out artificial dyes, something remarkable is happening…

Nearly every news agency in the country is covering the health risks of artificial dyes and how horrible they are for us. 

It's about time, right?

But the critics have come out too. 

I was on national news over the weekend discussing this and what the FDA's plan is. 

You don't want to miss this one:

Is the FDA Really Banning Dyes? HERE'S THE TRUTH

I just dropped over 50 recent podcast interviews and news clips on my YouTube channel – and there are more coming.

We are entering a new era with our food, and right now there's a breaking story almost every minute!  

This is the best place to stay on top of all of it and share with your friends and family:

Subscribe to @thefoodbabe on YouTube so you never miss a thing! 

Binge watch your favorite playlists here…

• Podcast interviews (full episodes and clips!)
• Speeches
• Breaking news 

These are also perfect to listen to next time you're on a road trip or commuting to work - just click this link and hit play! 

Thank you for sharing these videos, podcasts, and interviews with your loved ones. 

Don't forget to subscribe here.

Xo,

Vani

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Talking about THIS at the WHITEHOUSE?!

Yesterday, I sent a public letter to the food industry.

This is what it said:

"Dear Food Industry,

I know you didn't want to do this. But it's okay. You'll have to anyway.

I hope you enjoy this clip of me on the White House lawn with the head of the FDA.

Love,

Food Babe and her Army"

You can also WATCH THE CLIP HERE ON YOU TUBE and INSTAGRAM.

:)

Xo,

Vani

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You must watch this - UNBELIEVABLE.

I just had one of the most impactful days of my entire career as a food activist. 

For so many years I've said, "The FDA is asleep at the wheel". 

Now I no longer need to say that. 

CLICK HERE TO WATCH AND READ WHAT HAPPENED.

Thank you for being loud and coming together on this.

Because you used your voice…it's now finally being addressed by the FDA.

I love you.

Xo,

Vani

 

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Toxic Easter Baskets?!

Earlier this week I posted this pic of Cadbury Eggs ingredients on my Instagram:

It's always a shock to see so many controversial man-made ingredients in candy…and this is one reason I was so sick as a child.

I look back at childhood pictures and see myself gripping candy so no one would take it away from me. 

Every holiday I was thrilled because those celebrations ALWAYS revolved around candy.

I sure loved candy when I was younger and I'm sure a lot of children (and adults!) are eating their fair share of candy this week.

Thankfully there are much better candy options available nowadays, and now that I know better I choose to vote with my dollars and support brands who aren't poisoning us with artificial dyes, and crazy chemicals like TBHQ. 

Look for organic candy brands such as Lake Champlain, YumEarth, and Justin's. I've seen some of these brands at Target (and next time you run into Target, make sure you also pick up some Truvani Organic Protein that's now on the shelves!)

You could also stuff Easter baskets with these homemade Chocolate Turmeric Cups and Chocolate Goji Sea Salt Drops (sooooo good!)

And if you're celebrating Easter with brunches and cookouts this weekend, I have some delicious recipe ideas for you…

• Cinnamon Raisin French Toast Crunch - Prep it the night before & feed a crowd
• Chia Seed Fruit Salad - Tastes like dessert without refined sugar
• Sweet Potato & Turkey Frittata - Perfect combo of savory & sweet
• Mini Frittatas - Great for potlucks
• Key Lime Pie Parfaits - Looks fancy, but easy to make
• Carrot Cake Muffins - Super moist and delicious
• Veggie-Packed Pasta Salad - Delicious and 100% nutritious!
• Healthy Strawberry Crunch Cobbler - A twist between a cobbler and crisp

I hope you have a wonderful Easter and get to spend the day with your loved ones! 

And, if you know anyone would love these Easter treat ideas please forward this email to them.

Happy Easter!

Xo,

Vani

 

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