Don't let them divide us.

We now know how hard Kellogg's was hit financially over the last year.

The Wall Street Journal reported that when Italian candy company Ferrero acquired Kellogg's...they DRASTICALLY reduced their bid:

"After weighing Kellogg's financial and political problems, Ferrero cut its offer by about $75 million, according to a recent securities filing".

Kellogg's sales have been dropping like a brick in 2025:

When the Food Babe Army marched to Kellogg's headquarters last October with over 400,000 petition signatures asking them to remove the artificial dyes from their cereals…

They refused to even talk to us and told us to "get off their lawn".

Then the dominoes started falling.

Secretary Kennedy elevated our voices, and the FDA has made removing artificial dyes a top priority.

West Virginia is banning dyes, and Texas is putting warning labels on them.

Over 40% of the food industry has now pledged to take artificial dyes out of their products.

And now a reckoning is taking place.

Kellogg's lost millions in their Ferrero acquisition and signed a legally-binding agreement to get these dyes out of their cereals within the next year and a half (to avoid legal action in Texas). 

Let this serve as a warning to every American food company:

This is what NOT to do when thousands of concerned citizens show up at your doorstep asking you to remove artificial ingredients you don't use in other countries.

And don't let anyone tell you that taking the artificial dyes out of Froot Loops isn't making America healthier. 

This is about no longer allowing American companies to poison their own citizens with ingredients they've already removed abroad due to health concerns. 

This campaign is helping millions of parents in this country who don't know the truth about how these dyes are affecting their children. 

Anyone who says taking artificial dyes out of our food isn't a big deal is an apologist for the Big Food industry. 

Don't let them minimize how monumental and life-changing this work is that we are doing together.

I want you to be aware that there is a coordinated effort going on right now to divide (and conquer) us. 

The industry sees the threat more than ever, and now they're putting marketing dollars towards stopping us. 

The Big Food and Chemical companies want to keep the status quo the same.

They want to diminish the work we are doing together. 

They want to divide us.

They want to keep the cheap chemicals in our food that lead to enormous industry profits. 

They want to keep making money off of us being sick. 

Every time they make it about divisive politics, about Democrats versus Republicans or one side vs. another…

The food companies win. The pharmaceutical companies win. 

We have to fight back against this.

We're going to have to stick together more than ever if we're going to continue making progress. 

The only way we can prevent our movement from imploding, is to work as one team moving forward.

Now is the time to keep our eye on the ball. 

We are powerful when we stay united.

Xo,

Vani

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Home Baked Pizza Lunch (Kid-Approved!)

When my daughter's school started Pizza Fridays... There was a major problem.

They were serving DOMINO'S.

As a food activist and investigator of what's in our food, I knew the ingredients in Domino's are not something I wanted going into my daughter's body every week.

Their pizzas are filled with dozens of questionable ingredients including TBHQ, Soybean Oil, and Cellulose. 

At the same time, I didn't want her to miss out on having Pizza Fridays with all the other children. 

I tried to get the school to swap out Domino's with a clean local pizza place, but ultimately that didn't work out (you can read the whole story in my book, Food Babe Family).

That's when my daughter had the idea:

"Mom, why don't you just send me your homemade pizza. I would love green peppers, red peppers and olives on it, please."

So that's what we did.

Now, together, we make delicious, individual pizzas at home for Pizza Friday. The kids love them, they pack perfectly for lunchboxes, and on "pizza day," they never feel like they're missing out.

Our go-to recipe is Home Baked Pizza from my book Food Babe Family. 

It's super quick and fun to make. 

Home Baked Pizza (Kid-Approved!)

Ingredients

• 1 large Ezekiel Sprouted Wheat Tortilla, thawed
• 4 tablespoons tomato sauce
• 1 garlic clove, minced
• ¼ cup chopped yellow onion
• ¼ cup chopped green bell pepper
• ¼ cup chopped broccoli florets
• 5 black olives, sliced
• 1 ounce goat mozzarella cheese shredded 
• ½ ounce raw Parmesan cheese 
• Crushed red pepper flakes, for sprinkling

Instructions

1. Preheat the oven to 450°F.
2. Place the tortilla on a large parchment-lined baking sheet and put in the oven for 3 to 4 minutes to allow the crust to harden a bit. Once the tortilla has started to slightly crisp along the edges, remove it from the oven.
3. Place the tomato sauce and garlic on the crust. Top with onion, bell pepper, broccoli, olives, and cheese, being careful not to overload the crust. Return the loaded pizza to the oven and bake for 10 minutes or until the cheese is bubbly.

I recommend the 360 Cookware Large Cookie Sheet—it bakes everything evenly, no toxins, and lasts forever. [Besides, you'll save 25% OFF with code FOODBABE at checkout.] 

Pro tip: Give each child their own tortilla "pizza crust." Let them pick the toppings (cheese, veggies, sauce) and watch the magic happen.

The result? You don't ever feel like your children are missing out when they aren't eating the processed food that everyone else around them is eating.

That's the bigger mission of Food Babe Family: to arm you with the recipes and tools to live in this over-processed food world.

Because kids aren't "missing out" when they avoid Domino's, Doritos, or other processed junk…

They're avoiding chemicals that cause cancer, gut issues, eczema, fatty liver, obesity, and type 2 diabetes!

You're not depriving them—you're protecting them. 

And that just might be the greatest gift we can give our kids.

Xo,
Vani

P.S. Know another parent who is also looking for an upgrade to Domino's pizza? Forward this to them so they can see how easy it is.

P.P.S. At Food Babe, we only promote products we love to use. If you buy a product we link to, we may earn commission.

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Gone Tonight: Truvani Fall Protein Deal

Today is the LAST DAY to claim 60% OFF our Protein Starter Kit in Pumpkin Spice or ANY other flavor.

Pumpkin Spice became our fastest-selling seasonal flavor of Plant-Based Protein when it launched 2 years ago.

And to this day, none of the newest flavors has come close to the throne.

What's even crazier? Just like last year's relaunch, demand is once again through the roof.

I thought, "maybe the 3rd time around this year, it will wear off"...

But boy was I proven wrong, in the best way. 

Since bags are going quickly, I highly recommend you get yours now before it's too late.

So whether you want to try Pumpkin Spice, or have had your eyes on another of our 13 flavors…

Today is the last chance to get 60% OFF our incredible Protein Starter Kit deal. 

It includes a full-size bag of protein and 5 free gifts: a Golden Bag Clip, a Golden Scoop, a Glass Jar, a Handheld Frother, and the "Cozy Season" Digital Recipe Guide.

There are 3 reasons Pumpkin Spice became the top-selling flavor of Plant-Based Protein:

#1. It tastes like a pumpkin spice latte by the fire on a cozy afternoon.

"It's hard to believe something that tastes so good can be healthy for you! I love pumpkin everything! And this protein powder is amazing." - Judith

#2. You can smell real spices: Pumpkin Seeds, Ceylon Cinnamon, Ginger, Nutmeg, and Clove.

"Literally the best tasting protein powder I have ever had! This is a fantastic flavor. You open the bag it smells very much like spice." - Ellen

#3. It's made with only 9 organic ingredients and nothing nasty.

"I like that this was organic and only 9 organic, quality ingredients like pumpkin seed and pea protein. It blended easily." - Katie

And until midnight, you can get 60% OFF our Protein Starter Kit when you sign up for a new protein subscription.

Although this is valued at $114.95, you get it for just $44.99 on your first subscription month.

This deal ends tonight at midnight. 

Xo,

Vani

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AVOID Pumpkin Spice Latte (here’s why)

Did you know that a pumpkin spice latte from a popular coffee shop has 55g of sugar? 

FIFTY FIVE GRAMS OF SUGAR. 

That's the equivalent of 14 teaspoons of sugar!!!

Why would anyone want to start their day with the promise of a sugar crash.

That's why we created our seasonal flavor of Truvani Plant-Based Protein: Pumpkin Spice.

Not only does it have only 1g of sugar, but also 20g of protein to keep you satiated. 

Mix it with your favorite milk, and add a shot of espresso for a WAY better-for-you PSL. 

It has just 1g of natural sugar per scoop and is made with 9 organic ingredients like real pumpkin seeds.

And right now, you can try Pumpkin Spice or any flavor in our Protein Starter Kit at 60% OFF.

You can get a full-size bag of any protein flavor and 5 free gifts: 

• Golden Bag Clip
• Golden Scoop
• Glass Jar
• Handheld Frother
• BONUS: "Cozy Season" Digital Recipe Guide

Although this is valued at $114.95, you get it for just $44.99 (that's 60% OFF).

What really makes this product stand out from the fast food junk? 

There's no added sugar. It's lightly sweetened with organic monk fruit. 

Plus, it's got 20g of protein per scoop to keep you fueled…

So you can drink it on its own or add an extra protein boost to all your fall treats (without the sugar crash).

And when we put "pumpkin" in the title, we mean we use REAL organic pumpkin seeds. 

Trust me, you'll be able to taste the difference.

So don't miss your chance to claim our amazing Truvani Pumpkin Spice Protein Starter Kit deal before it's too late.

But if you decide to get your hands on Pumpkin Spice, be warned:

We're blowing through inventory faster than we thought. We could sell out.

Deal ends tomorrow.

Xo,

Vani + Truvani Team

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In-N-Out Burger is the healthier fast food? (See the ingredients)

When I found out that In-N-Out published their ingredients for the first time I literally SCREAMED.

I've been investigating them for what feels like forever (about a decade).

Up until recently, In-N-Out refused to share their "confidential" ingredient lists and didn't publish them online like most major fast food chains do.

This is why I've been pretty skeptical of them...

If their "never frozen" burgers and "hand cut" fries were clean, why would they hide the ingredients?

CLICK HERE: See the ingredients at In-N-Out Burger (are they the healthier fast food?)

Now that we know what's in their food…

I compared their burger here with McDonald's to see if In-N-Out is truly superior... And I can't wait to hear what you think!

And if you know anyone who's an In-N-Out fanatic please share this with them!

Now that we have the ingredients, everyone should know the truth. 

Xo,

Vani

P.S. I also shared In-N-Out's ingredients on Instagram, Facebook, and X. Please share to spread the word! 

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SELLING FAST: Pumpkin Spice

This is crazy...

This is our 3rd year of selling our Best-Selling seasonal flavor: Truvani Pumpkin Spice Plant-Based Protein.

Each year, I wonder if the "pizazz" will wear off… But once again, people are going wild. 

This protein powder is flying off shelves on our website, Amazon, in-stores and even TikTok Shop.

But if you've never tried it, or have been waiting for it to come back, I have an exclusive deal: 

Right now, you can try Pumpkin Spice (or any other flavor) at 60% OFF in our Protein Starter Kit:

• 20-Serving Bag of Protein ($59.99 Value) 
• Handheld Frother ($14.99 Value)
• Golden Bag Clip ($9.99 Value)
• Golden Scoop ($9.99 Value)
• Glass Jar ($9.99 Value)
• "Cozy Season" Digital Recipe Guide ($10 Value)

Although this is valued at $114.95, you get it for just $44.99 (that's 60% OFF).

I never considered myself a pumpkin spice person, until the first time this protein touched my lips.

So if you're ready, let's commence Pumpkin Spice season! 

This could surprise you… (or not)...

But did you know that most 'pumpkin-flavored' products… don't actually contain real pumpkin? 

They contain artificial and "natural" flavors, which doesn't mean "natural" at all. 

Truvani's Pumpkin Spice Plant-Based Protein tastes like pumpkin spice because we use real ingredients. 

Not some pumpkin-like flavor made by a food scientist in a lab.

We use organic pumpkin seeds, which are a great source of plant-based protein…

So much so that we use them in all of our plant-based protein powders! 

Plus, a heart-warming blend of all your favorite fall spices:

The best part? You can now get our Protein Starter Kit in Pumpkin Spice (or any flavor) for 60% OFF your first month of subscription with 5 incredible gifts.

But I must warn you...

This flavor is selling fast, and the season will be over before you know it.

Xo,

Vani + Truvani Team

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Pumpkin Spice Protein is FINALLY Back

I've been waiting all year for this...

My company, Truvani, and I have a seasonal flavor of our internet-famous Plant-Based Protein…

When it's gone, people are devastated… But when it comes back around…

EVERYONE GOES NUTS. 

Our seasonal Best-Seller of Plant-Based Protein flavor is FINALLY back: Pumpkin Spice.

I wouldn't touch that famous drive-thru's PSL with a 10-foot pole…

But this protein? Tastes even better, with 20g protein and incredible ingredients. 

So, if you've never tried it or have been waiting for it to come back… Great news: 

You can now get Pumpkin Spice for 60% OFF with 5 amazing gifts for a limited time!

You may be wondering: "What's so special about it? What makes it taste so good?"

The answer is easy… 

Unlike the other guys that use man-made flavors in a lab, we use a mix of REAL fall spices:

Organic Pumpkin Seeds. Organic Ceylon Cinnamon. Organic Nutmeg. Organic Ginger. Organic Clove.

Just open the bag and you'll smell each one of these!

And now, you finally have another chance to get your hands on this seasonal fall flavor. 

The best part? You can buy it on its own, or…

When you subscribe to any protein flavor, you'll get our Protein Starter Kit with 5 amazing gifts: 

• 20-Serving Bag of Protein ($59.99 Value) 
• Handheld Frother ($14.99 Value)
• Golden Bag Clip ($9.99 Value)
• Golden Scoop ($9.99 Value)
• Glass Jar ($9.99 Value)
• "Cozy Season" Digital Recipe Guide ($10 Value)

And although this is valued at $114.95, you get it for just $44.99 (that's 60% OFF)

Pumpkin Spice is only here for the fall, and then it's gone until next year.

But we're expecting the same amount of demand as last year, if not more…

With a limited amount of seasonal bags available. 

So if you want to try Pumpkin Spice, now's the time to do it.

Xo,

Vani + Truvani Team

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Fast food chains with hidden ingredients (New Investigation)

When it comes to eating, the first thing I tell people to do is read ingredient lists. 

This is the #1 thing that everyone should do to truly know what you're eating and to stay away from ultra-processed food chemicals.

But sometimes this is IMPOSSIBLE…

Many restaurant chains don't publish their ingredients online and some will flat-out REFUSE to tell you what's in their food.

This is not only maddening, but very unethical. 

How are we supposed to take control of our health if we don't even know what we're eating?

This is why you need to know who these restaurants are, so you can protect yourself and your family. 

I just did a major investigation into this and what I uncovered may alarm you.

CLICK TO READ: Top 10 fast food chains who hide their ingredients. Do you eat here?

Please join me in demanding that all restaurants publish their ingredients, just like other major chains like McDonald's and Starbucks do!

Putting pressure on companies to change leads to actual results. If we are going to take control of our health – we need to know what's in our food!

Take action by sharing this post and demand they publish their ingredients! 

Thank you, Food Babe Army, for taking action with me. 

Xo, 

Vani

P.S. Today's the last day you can get 15% OFF the best air purifiers on the planet! I can't imagine not having Intellipure Air Purifiers in our home. I partnered with them to offer you an exclusive 15% discount with the code FOODBABE - but it ends tonight at midnight! 

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I can't imagine not having this in my home!

I don't know about you...

But I've been running around like crazy getting prepared to send the kids back to school. 

And there is one thing that I used to dread EVERY YEAR. 

It felt like the minute they'd walk through those classroom doors, they'd end up coming down with a cold.

One kid would catch something… then before I knew it, the whole house was down.

Coughs, runny noses, ear infections - we know the scenario all too well.

But here's what I've learned in the past few years...

Kids also bring home allergens, bacteria, viruses, and toxic particles from classrooms filled with harsh cleaners, old carpets, and recycled air. 

And once they're in your house? They linger in the air and can spread to everyone else. 

(Did you know that indoor air is 2–5x more polluted than outdoor air?)

That's why I started asking myself:

If I won't drink unfiltered water, why am I letting my family breathe unfiltered air?

The game-changer for us has been the Intellipure Air Purifier.

It doesn't just "trap" particles like regular HEPA filters — it eliminates 99.99% of harmful viruses, bacteria, allergens, and microscopic toxins. 

It's 40x more effective than HEPA, and we noticed a huge difference almost immediately….

• My kids don't get sick as often
• Allergies are so much more manageable
• We all sleep better knowing the air we're breathing is truly clean

This back-to-school season, you don't have to accept the endless cycle of sickness. Protecting your home starts with protecting your air.

Right now, my partner Intellipure will give you an exclusive 48-hour discount! 

Get 15% OFF Intellipure with the code FOODBABE (Ends 8/20/25 at midnight)

You can't bubble-wrap your kids, but you can give them the healthiest environment possible when they come home.

Xo,

Vani

P.S. Know another parent already bracing themselves for the "back-to-school sickness storm"? Forward this to them — clean air might be the missing piece.

P.P.S. At Food Babe, we only promote products we love to use. If you buy a product we link to, we may earn commission.

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Healthy Lunchbox Swaps Your Kids Will Love

Earlier this week I shared why it's important to upgrade your lunchbox, ditching plastics, vinyl and coated fabrics for stainless steel (and zero plastics!)...

Now let's talk about what goes in that non-toxic lunchbox.

If you're packing lunches at home, it's easy to fall into the trap of "convenient" foods that are marketed as healthy — but are quietly full of refined sugars, inflammatory oils, artificial flavors, preservatives, and even hidden pesticides.

The good news? Making cleaner swaps is easier than you think — and your kids won't even notice the difference (except that they'll feel better after lunch).

Here are a few of my favorite Lunchbox Swaps that my family loves:

Bread Swap
INSTEAD OF: Conventional bread (loaded with pesticides and additives)
CHOOSE: Organic Bread of Heaven – small batch, glyphosate-free, and made with real organic ingredients (and yes, you can even get Organic White Sandwich Bread!)

Lunch Meat Swap
INSTEAD OF: Deli meats with nitrates, preservatives, antibiotics + hormones, & emulsifiers
CHOOSE: Look for organic, pasture-raised deli meats with simple ingredients — or roast and slice your own! If your kids like tuna, Safe Catch is another good option. 

PB&J Swap
INSTEAD OF: Sugary jelly + peanut butter with seed oils and added sugar
CHOOSE: Artisana organic nut butters + organic jams like Crofters or Bionaturae.

Mayo Swap
INSTEAD OF: Conventional mayo = soybean oil + preservatives
CHOOSE: Primal Kitchen Avocado Mayo – made with avocado oil and no junk (use my code FOODBABE at checkout to save 10% off anything from Primal Kitchen)

Bars or Cookies Swap
INSTEAD OF: Conventional granola bars and cookies laced with pesticides and seed oils
CHOOSE: Truvani The Only Bar, available in 12 different flavors like Snickerdoodle and Chocolate Chip Cookie Dough! 

Side Swap
INSTEAD OF: Chips, Goldfish, and sugary yogurt tubes
CHOOSE ANY OF THESE:

• Fresh-cut veggies + No-Dairy Ranch Dressing & Marinade (my kids love this dip!)
  
• Paleovalley Meat Sticks – protein-packed and made from 100% grass-fed beef (btw - from today through August 19th only, you will save 35% off anything from Paleovalley when you click HERE!)
• Mary's Gone Crackers
• SeaSnax Seaweed Snacks
• Sweet Nothings Squeezable Smoothies
• Fresh fruit slices 

These little swaps might not seem like a big deal, but they add up fast — especially when you're packing lunches every day.

Your kids need food that fuels them… not fills them with toxins.

And you need lunch prep that's simple, clean, and stress-free. 

Xo,
Vani

P.S. I have over 100 real food recipes perfect for the lunch box in my book Food Babe Family.

P.S.S. At Food Babe, we only promote products we love to use. If you buy a product we link to, we may earn commission.

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Get ready. They're coming for us.

There's something you need to know.

Coordinated media attacks are being unleashed against myself and our movement.

I knew it was too good to be true…

For months I've had free rein to talk on national media about pesticides and toxic chemicals poisoning Americans, which has made the industry LOSE ITS MIND.

It's been great to get so much mainstream coverage on these issues, but I knew the pushback would be coming. 

Recently, a major news organization reached out to do a profile on me, but I got a weird feeling when they kept asking me about all the other "babes" who defend the chemicals in our food system.

I'm a mom of 2 small children. My family is my number one priority. I want real food for everyone, and I refuse to be part of anything that various "babes" who may or may not be funded by Big Food and Big Chem say about me.

See these screenshots from a reporter… admitting they interviewed a shill:

And this is what they do.

They try to distract from the real issues at hand…

How we are so inexplicably sick in this country, how our medical system is corrupt and how our food system is poisoned for profit.

Instead they're digging up old irrelevant stories from over a decade ago! It's all they've got. 

I'm sharing this because I no longer hide, cower and let haters rule my life anymore. I turned off Google Alerts over 10 years ago on my name because it doesn't matter what they say about me.

I will never forget how I used to feel before I found real food. And that's why I keep going.

I see so many people out there that could feel better, live their best lives and find their true calling, if only they knew the truth about our food system.

I love you Food Babe Army!

Thank you for standing with me.

Get ready. They are coming for us.

In the meantime please watch this interview on The Him & Her Skinny Confidential podcast - I've known Lauryn almost my entire blogging career and we go deep into politics and where I stand!

You can also listen on any podcast platform.

Xo,

Vani

P.S. To get breaking updates like this before anyone else, make sure you're following me on X and Instagram.

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