Why I almost stopped being a food activist

When I became a mom, I almost stopped being an activist.

For years I used my voice to expose how Big Food manipulates us.

And before I knew it, I became the target of a national smear campaign.

They called me a quack, a fearmonger, and a pseudoscientist. And they threatened me.

All I wanted was to show people how to live a healthier life, but there I was. Getting death threats.

I didn't know whether it would be safe for me and my family to continue the way I was, and I took a back seat for a while.

Then something unexpected happened and it got me back in the game. 

I recently shared the story on The Jordan B. Peterson Podcast.

Thankfully, public opinion has shifted since the early days of Food Babe…

It's no longer considered crazy to question the ingredients in your food.

It's no longer considered pseudoscience to ban chemicals from our food that aren't allowed in other countries.

It's no longer considered fearmongering to call out billion dollar chemical industries who are poisoning our families.

We have entered this new age and I'm ALL IN.

Are you too? 

I'm so grateful to have YOU by my side. I could never continue this work without you.

You can watch my full interview on The Jordan B. Peterson Podcast on YouTube, or listen on Apple Podcasts and Spotify.

Xo,

Vani

P.S. If you want the latest updates and news as it happens, make sure you follow my profile on X @thefoodbabe. Things are changing fast and this is where I share breaking updates first.

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Almost gone

On Monday, we launched our NEW Truvani Signature Tote in Black. 

Even though it's valued at $50, it's free when you spend $35 or more on your favorite Truvani products.

I have to admit we've rarely seen so much excitement for one of our totes…

This is incredible. Don't get me wrong…

But the bad news is that supplies are starting to run low, and I know many people will miss out.

So, if you'd like to get one before it's gone, simply spend $35 or more on your Truvani favorites to get the 2025 Truvani Signature Black Tote ($50 value) FREE.

Get Yours Before It's Gone

You see, we don't just offer a cheap freebie tote you'll crumble up in your hall closet. 

We created the tote that puts an end to lame totes.

Yes, it's stunning, but it's also functional…

• Six interior multiple-size pockets (for phone, keys, wallet, and shaker)
• Top gold metallic zipper to keep everything closed and secure
• Carries up to 15 lbs. 
• Sturdy & durable
• Long straps

And just like the previous years, this bag was a labor of love.

How can you get it? 

All you have to do is get your favorite Truvani products (spend $35 or more), and I'll add this tote ($50 value) to your order for free.

Claim Your Free Tote Here

Xo, 

Vani

 

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The biggest news in the food industry

It's official!

West Virginia becomes the first state to ban artificial food dyes from ALL FOOD sold in the state.

Kellogg's, PepsiCo, General Mills, Coca-Cola, Kraft-Heinz, and Mars will all need to remove artificial dyes from their products, just like they did in Europe, if they want to continue selling them in West Virginia. 

This sets the stage for EVERY OTHER STATE to do the same. 

The dominoes are falling!

This is why Big Food lobbyists were doing everything in their power to stop this bill, and they were defeated.

This historic legislation also bans BHA (found in Kool-Aid) and Proplyparaben (found in Betty Crocker icing). 

Food corporations are finally being forced to create the same products for Americans that they sell in other countries with stronger regulations. 

Yet they aren't going to do it without a fight. 

If you read my book, Feeding You Lies, you already know all about the tactics that Big Food uses to fool the public and keep their toxic products on the market. 

And now it's more important than ever to keep your guard up!

Big Soda just got caught red-handed paying "influencers" to prevent important legislation!

Over 20 states are looking to remove soda dollars from their SNAP program…

Which would DESTROY Big Soda's profits.

SNAP gives billions to Coke and Pepsi each year under "Nutrition" dollars. Preying on the low-income population is a significant chunk of their business.

This is why they hatched a stealthy plan…

They specifically recruited MAHA-aligned influencers, so it would appear to come from inside the movement to make America healthier.

Influencers were recruited through the marketing agency "Influenceable" - who calls themselves the "world's largest network of digital activists" and an "agency used by brands, organizations, and campaigns in the anti-woke economy."

Corporations partner with influencer firms like this to push their agenda and control the narrative surrounding their products.

We are more powerful than the Big Soda lobby. We need to expose this every step of the way if we are going to win. 

Please share this to expose Big Soda's dirty dealings: Instagram, X, and Facebook.

Thank you for staying loud! We are creating the change we want to see in the world. I'm so proud of the work we are doing together.

Xo,

Vani

P.S. If you want the latest updates and news as it happens, make sure you follow my profile on X @thefoodbabe. Things are changing fast and this is where I share breaking updates first.

***If someone forwarded this email to you, make sure to subscribe to my free email newsletter here. I'll send you updates, life-changing health tips, recipes, and breaking investigations each week***

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Did you know about this free Truvani gift with purchase?

Yesterday, we launched our NEW Truvani Tote in our Signature Black. This is a BIG deal.

Why? Because YOU picked this year's design.

Yes, we asked for your opinion back in October, and a BIG majority voted for this design:

And now, you can finally get your hands on it for FREE when you spend $35 or more on our site!

Heads up, though: As you can imagine, a ton of people were waiting for this design.

This means we could sell out much earlier than expected.

Claim Your 2025 Tote

First, you'll love carrying this tote around. It's chic and functional.

Second, it's made with a reinforced bottom and durable straps…

Meaning that even if you're a mom and have to carry your whole house, this bag will hold it all.

Third, it's got 6 inner pockets. One of which is big enough to hold your shaker cup or water bottle. 

So whether you're a gym-goer, world traveler, or remote worker, you can always have everything you need on hand.

Here's how to claim yours today:

Spend $35 or more on your favorite Truvani products, and we'll throw in this black tote in your order for FREE.

But remember: There are only a limited number of these special bags available. 

And this deal expires Friday at midnight (or when we run out of totes). 

Claim Your Free Tote  

I can't wait to hear what you think of it!

Xo, 

Vani

 

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The new Truvani tote is here!

So many people have been waiting for this moment: We just released our 2025 Truvani Signature Tote!

And even though it's valued at $50, you can get it for FREE with any $35+ purchase.

Last year's Pink design sold FAST. The 6 inner pockets were a total win.

So, we decided to keep the same layout you loved.

But the look? It's got a new edge. 

Think sleek, goes-with-everything, the kind of vibe that turns heads and fits your every day. 

I mean, just LOOK at this!!!

Show Me the 2025 Tote 

Same fan-favorite layout, just wrapped in a mood that's got everyone talking. 

But here's the catch: it's only here until Friday, or until we run out.

And after last year's sprint, we know these won't last long. 

So make sure to get your 2025 Truvani Tote FREE with a purchase of $35 or more before it's too late!

Get Yours Before It's Gone

Xo, 

Vani

 

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Getting the conflicts of interest out of food!

I have 2 interesting updates for you today.

If you're one of the many moms who have written to me expressing your frustration with infant formulas, you're going to really love this first one. 

When I was at the White House last week, several moms discussed the need to make cleaner infant formula available. 

U.S. infant formulas are severely behind on nutrition science compared to the rest of the world - making our babies suffer.

Some American infant formulas have "corn syrup solids" as the first ingredient! 

Moms shouldn't have to import formula from Europe, we should have the best infant formula available in the United States.

HHS Secretary Kennedy said he would make this a priority, and one week later he has already announced a plan to do it:

The FDA is rolling out a comprehensive plan to address the fact that our infant formula is compromised by Big Food interests.

Love this speed of action! 

You can read everything announced in the plan here.

In other news…

Ever wonder why it took the FDA over 30 YEARS to ban Red 3 after it was found to cause cancer?

There are rampant conflicts of interest that have plagued the system for decades. The industry has been effective at hiding this from the public and the media, but the truth is coming out now.

There was an article published earlier this week in KFF Health News downplaying the risks of Red 3 in our food. They quoted the scientist who originally found Red 3 causes cancer in animals as saying:

"I have no problem with my family — my kids and grandkids — consuming Red 3. I stand by the conclusions in my paper that this is not a problem for humans." 

This scientist, Joseph Borzelleca, received significant funding from tobacco companies in the 1980s:

• A 1984 internal memo by tobacco giant RJ Reynolds lists him as an outside consultant for the tobacco industry.
• In 1995, Phillip Morris hired Borzelleca at the rate of $2,000 a day to act as a consultant and sit on their "Scientific Advisory Board."
• Internal memos identified him as a "main spokesman" on scientific issues for the tobacco industry.

The thing is… these aren't just tobacco companies. Tobacco bought up Big Food companies in the 1980s:

• Phillip Morris owned Kraft & General Foods (Kool-Aid, Jell-O, Mac n' Cheese)
• RJ Reynolds owned Nabisco (Oreos and Ritz Crackers)

We need to keep calling out these conflicts of interest when we see them, so the media stops quoting "experts" with financial ties to the industry. 

This corrupt system is why we've seen very little progress to improve our food in the last 50 years. 

Next time you see an "expert" defending the chemicals in our food, always check where their interests lie. If it smells like a rat, it often is.

If you don't want to miss the latest updates and news, make sure you follow my profile on X @thefoodbabe. 

Things are happening fast, and this is the quickest way to disseminate information and keep you updated! 

Xo,

Vani

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What happened during my visit to the White House

Someone needs to pinch me, because I almost can't believe this is happening…

I was invited to speak at the White House this week to advocate for safer food for our children.

I was joined by a powerful coalition of moms who all want to get the harmful chemicals out of our food to protect our future generations.

To have this opportunity to expose the truth about how Big Food poisons us with ingredients they don't use overseas was a DREAM COME TRUE.

I had my charts with me to show how billion-dollar corporations like PepsioCo, Kellogg's, Mars, General Mills and Coca-Cola make safer versions of their products to sell in other countries.

You could hear gasps in the room as I went through the ingredient comparisons!

It was extraordinary to sit there across from the Department Secretaries (HHS, USDA, Education) where this is now a major topic of discussion! 

I'm so grateful that we now have leaders at the highest levels of government who are making this a top priority and looking to make changes fast.

Watch the discussion at The White House here:

YouTube, Instagram, Facebook, TikTok, or X. 

So many people still don't know that food corporations have reformulated safer products to sell in Europe. Please share this video on social media and keep exposing them! 

This week really felt like a "pinch me" moment because I can't believe how far we've come in just the past few months…

When Kelloggs told me to get off their lawn, I bet they never thought it would lead me to the White House Lawn! 

Everything has been moving so fast, but nothing can stop us now. 

This week I also spoke at the Florida State Capital in support of a bill that will require warning labels on products with artificial dyes, just like they have in Europe. 

The momentum is building and I'm helping every state I can to keep our message FRONT AND CENTER. 

If you would like to further support getting chemicals our of our food system, please consider a monthly donation here.

Any amount you can donate is immensely appreciated and helps my team and I continue this work. 

This is our moment! 

Please share my speech at the White House here.

Thank you for continuing to share and for being part of the Food Babe Army! 

Xo,

Vani

***If someone forwarded this email to you, make sure to subscribe to my free email newsletter here. I'll send you updates, life-changing health tips, recipes, and breaking investigations each week***

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Important update, please read- DC food lobbyists are trying to stop us.

I have some incredible updates to share with you about the good food movement. 

I recently testified before the West Virginia State Legislature in support of a bill that will ban artificial dyes, BHA and propylparaben from ALL FOOD sold in the state.

It PASSED the State House and Senate and now food lobbyists are invading the West Virginia capitol trying to prevent the Governor from signing it. 

Please call Governor Patrick Morrisey at (304) 558-2000 in support of House Bill 2354 and demand companies stop poisoning Americans with ingredients they don't use overseas. 

Tell him West Virginia can lead the way and be the catalyst for the other 49 states to do the same. 

We just need one state to set off a domino effect - and he will be thanked by Americans everywhere for this monumental positive change for our entire country. 

This bill will not ban products, it will force food companies to remove dyes just like they did in Europe.

This historic legislation will set the stage for other states, and will change the trajectory of the devastating free-fall of health in this country.

In America, over 7 million children have been diagnosed with ADHD, three-quarters of the population is overweight or obese, and 38% of teens have pre-diabetes!

We must address the root cause of this and it starts with our food!

I'm feeling very hopeful about where we are headed:

26 States currently have pending legislation to ban or regulate artificial dyes.

The FDA finally banned Red #3 from all food sold in the country.

And now, the biggest food corporation of all - PepsiCo, the maker of Doritos, Gatorade, Cheetos, Cap'n' Crunch, and Mountain Dew - announced they're removing artificial dyes from 8 brands under their portfolio.

They haven't specified which brands this will be… 

But they did already reformulate Doritos, Flamin' Hot Cheetos, Ruffles, Cheetos, Gatorade, and Mountain Dew to sell in other countries without dyes. 

They don't need to reinvent the wheel and they need to stop poisoning Americans with ingredients they don't use in other countries.

It's only a matter of time before the entire food industry drops these harmful chemicals too. 

The CEO of Mondelez (maker of Oreo and Ritz) recently went on the record saying that reformulation to European standards is "work that needs to be done" in the U.S. and it's coming.

Our new HHS Secretary, RFK, Jr., met with the heads of major American food corporations on Monday - PepsiCo, Kellogg's, Kraft Heinz, Tyson, Smuckers, and General Mills.

He told them it's a "strong desire and urgent priority" to get all artificial dyes out, and that he wants to work with them, but if they don't take action…he will.

When we took on Kellogg's for using artificial dyes and other ingredients they don't use overseas, it made the whole industry wake up.

This is unethical and Americans aren't going to take it anymore. 

Everything we have been working on is now becoming a reality, and you should feel really proud.

YOU are making this happen. 

Every post you share, your petition signatures, and your boycott of these products is a vote for change and it's happening. 

But we can never let up. 

There is still so much work to be done. 

I was at Natural Products Expo West last week, where I met with several food industry executives and health leaders who are working together to bring more healthy food to our shelves.

I truly believe that we are going to get us out of this mess, but I'm going to continue needing your support. 

If you want to support these efforts, please consider making a monthly donation here. 

Even a few dollars a month is going to help to fund the work of my team and I, as we continue fighting the food giants. 

I'm testifying in Florida in support of another bill to get harmful chemicals out of our food later this week. Stay tuned for updates. 

Here's where to donate.

I'm so grateful for your support! 

Xo,

Vani

***If someone forwarded this email to you, make sure to subscribe to my free email newsletter here. I'll send you updates, life-changing health tips, recipes, and breaking investigations each week***

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This is how we are going to get BIG FOOD to change

After I testified before the U.S. Senate and we took on Kellogg's in the biggest grassroots effort ever against a processed food company…

We inspired a revolution like I've never seen before.

We were covered by nearly every major news outlet (except NBC) in the country, and opened up a nationwide discussion around all of the crazy chemicals that are allowed in American food. 

It's now getting the attention it deserves–and it seems like everyone is asking for something to be done to stop food companies from poisoning us with ingredients they don't use overseas.

We now have several government leaders taking action, and it's gaining momentum at the highest levels in Washington. 

There are dozens of states working on legislation that would ban artificial food dyes and other processed chemicals from schools or from all food sold in their state. 

Bye-bye artificially-dyed Froot Loops!

There are also several proposed bills to stop giving billions of tax-payer dollars to Coca-Cola and Pepsi through the SNAP program.

I'm working with several of these states right now on these issues, and helping to create awareness and support for regulations that will protect Americans and our children from the hazardous chemicals in our food. 

No one is paying me to travel to Washington D.C. or various states to speak on these issues. The coordination that my team and I have been doing, countless meetings with legislators and food experts, and creating daily content to spread awareness on social media is all being done for free.

I am testifying for West Virginia and Florida  to give testimony in support of this mission - and many more states on the horizon. 

Food companies everywhere will be forced to reformulate! This will be life-changing for the health of our children. 

I have so many ideas on how to direct action in the right areas, but I need more resources. I can't do this alone. 

It's going to take your support to make it happen.

If you want to support these efforts: 

Here's where to donate.

Whatever you can contribute will help to get harmful chemicals out of our food. 

We marched to Kellogg's together and started a firestorm… But Kellogg's is not wanting to budge. 

We need to change the game if we are going to create real change in our food system.

We need to hit them from every angle. 

Any amount you can donate will help immensely. 

We're going to show every processed food company that they have no choice than to do the right thing for American families. 

Thank you so much for helping to make this a reality!

Make any donation here.

Xo, 

Vani

P.S. If you know anyone who would like to support these efforts, please forward this email to them and ask them to donate.

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One simple change that will transform your health

Recently, I had a chance to sit down with one of the world's most incredible legendary thinkers.

Dr. Jordan Peterson!

It was a dream come true to discuss the food industry with him.

What I love about Dr. Peterson is his ability to go deep on a topic, providing nuanced insights in a way to explain concepts with new vocabulary that hits the nerve of the issue at hand.

Americans are inexplicably the sickest nation on earth and food is the answer.

He has witnessed this in his own life, and me in mine, and it's amazing how we came together in this intense conversation to wake up the world to the atrocities of the food industry. 

One of the topics we discussed was a simple change that anyone can make that will make such a difference in their health.

When you do this, you'll automatically avoid much of the overly processed products in stores that destroy your health. This is a win-win! Watch the clip here and share it with the people in your life who it will help. 

I can't wait for you to watch the full episode… 

CLICK HERE: Watch Here or listen on Apple Podcasts and Spotify.

See my fun behind-the-scenes footage here. 

Xo,

Vani

***If someone forwarded this email to you, make sure to subscribe to my free email newsletter here. I'll send you updates, life-changing health tips, recipes, and breaking investigations each week***

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Last day for Chocolate Strawberry

You need to know this!

Before you try Truvani's NEW Chocolate Strawberry Plant-Based Protein Powder…

MAJOR WARNING:  No other protein powder may ever taste as good again.

A combination of organic strawberries from Emilia-Romagna, Italy with organic cocoa powder.

Not to mention… 20g of Protein and only 1g sugar per scoop.

You'll find yourself asking, "HOW DOES IT TASTE LIKE DESSERT?"

Sadly, today is the LAST DAY to claim our exclusive launch deal: 

Until midnight, when you sign up for a new auto-ship of Chocolate Strawberry or any protein flavor, you get: 57% OFF your first month & 3 Free Gifts, on me.

Try NEW Chocolate Strawberry Protein

After 4 YEARS of searching, we finally found organic strawberries that we sourced overseas from the Emilia-Romagna region of Italy…

Refusing to cut corners with artificial flavors, sugars or dyes. 

We combined it with our best-selling Chocolate Plant-Based Protein Powder blend…

Because we know that with real ingredients, comes real flavor.  

Even though you can find our other flavors in stores at Walmart, Whole Foods, Sprouts and more…

This flavor is only available online. Meaning, we have limited bags available. 

So until midnight, I'm giving you 57% OFF of our Protein Starter Kit to try Chocolate Strawberry (or any flavor) when you sign up for a new auto-ship.

It includes a full-size bag of protein and 3 free gifts (a signature pink shaker cup, gold bag clip, and a "La Petite Pleasures" Recipe Guide). 

But this deal goes away tonight, so don't miss your chance to claim it: 

Claim up to 57% OFF

Xo,

Vani

 

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Have you seen the latest flavor of Truvani Plant Based Protein?

Have you seen my NEW product?!

The excitement over Truvani's NEW Plant-Based Protein Powder, Chocolate Strawberry, is WILD. 

I can't say I'm shocked, our Plant-Based Protein Powders have been flying off shelves nationwide at Walmart, Whole Foods and more…

Because YOU have shown retail stores that ingredients matter. 

And I can't wait for you to taste the organic Italian strawberries and rich organic cocoa powder in our  NEW Chocolate Strawberry Plant-Based Protein.

The only catch? This flavor is only available online, not in any stores. 

And since we're only selling online, we have limited bags available. 

So before our launch deal ends tomorrow, I highly recommend you call dibs on a bag: 

Try it on its own or get 57% OFF our Protein Starter Kit deal when you subscribe (cancel anytime).

Try Chocolate Strawberry

How would I describe it? Like the simple indulgence of biting into a chocolate-covered strawberry…

Except it has 20g Protein and only 1g Sugar per serving. CRAZY! 

If you've never tasted a chocolate strawberry protein on the market before, I don't blame you…

I checked out the other protein options for this flavor and was shocked at their ingredients. 

THEY DON'T EVEN USE STRAWBERRY in their chocolate "strawberry" protein?

What I see: 'natural flavors' which are anything but natural…

And don't even get me started on the Red #40.  

Truvani's Chocolate Strawberry Plant-Based Protein Powder tastes like chocolate and strawberry because we use real organic chocolate and strawberries. 

You can get 57% OFF of our Protein Starter Kit when you sign up for a new protein subscription. 

Claim 57% OFF Starter Kit 

It includes a full-size bag of protein and 3 free gifts (a Pink Stainless Steel Shaker Cup, Gold Protein Bag Clip and "La Petite Pleasures" Digital Recipe eBook).

This deal applies to ALL flavors of our plant-based protein… 

Don't miss your chance to claim this deal before it ends tomorrow night at midnight.

Xo,

Vani

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