Last deal of the year

Before we head into 2025, 

I want to tell you how grateful I am for what you and I have accomplished this year.

Big Food companies have poisoned us for years…

They've laced our food with ingredients considered dangerous and banned in other countries.

We started Truvani to change the food industry, online and in small health food stores.

And because of YOU, we launched in the biggest retailer in the world: Walmart. 

And even became the #1 best-selling plant protein in Whole Foods!

To thank you, I have an end-of-year gift for you: I'm offering 25% OFF any Truvani product on our site. 

Don't miss out on our last deal of the year!

Claim 25% Off Sitewide

2024 hasn't only been a crazy year in retail stores for Truvani… 

We also launched NINE new products on our website!

Like The Only Bar in 7 New Flavors: Chocolate Chip Cookie Dough. Snickerdoodle. Sugar Cookie. Peanut Butter Chocolate Chip. Chocolate Chip Banana Bread. Lemon Bar. Cherry Chocolate Chip.

We have 12 flavors in total to choose from now. 

The perfect clean-ingredient snack, each made with minimal ingredients you can find in your kitchen. 

Or our NEW flavor of protein people are going wild for:

Mint Chocolate Plant-Based Protein Powder: Made with just 8 organic ingredients including wild organic mint from the Mediterranean. Trust me. It tastes like mint chip ice cream!

So try any of our new products, or grab your favorites and claim 25% OFF sitewide.

And remember, our seasonal Pumpkin Spice Protein is going away until next fall.

Shop End-Of-Year Sale

Xo, 

Vani

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Last day for Pumpkin Spice

I hate this...

It's time to say goodbye to our fall-exclusive protein flavor: Pumpkin Spice.

I've battled so much with letting it go away because it's our FASTEST-selling flavor… 

Many people use it year-round in baked goods and protein lattes. Yep, it's that good. 

But I have one last chance for you to get Pumpkin Spice, with a special deal:

What makes this product stand out from other pumpkin spice protein powders?

First, it tastes like pumpkin spice because we use REAL pumpkin seed protein and organic spices.

Second, there's NO added sugar, natural flavors, artificial ingredients, or anything nasty.

Just look how Truvani's Pumpkin Spice compares to other options:You can now get 25% OFF Pumpkin Spice or ANY Truvani product on our site.

10 Flavors of Plant-Based Protein, 12 flavors of The Only Bar, Collagen, Vitamins and more…

The other guys don't even use pumpkin in their "pumpkin" protein!

So, if you'd love to grab some bags of Truvani's Pumpkin Spice before it goes away until next fall…

You can get 25% OFF any product on our site for a limited time.

Browse Truvani Products

Xo, 

Vani

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Do you need a sugar detox? Take the quiz

One of the biggest (if not THE biggest) lesson I've learned is this:

Your diet can be sabotaging you…or healing you. 

Which is it for you?

A few years back I had to re-learn this lesson! 

I sabotaged myself by letting old bad habits creep back into my life and found myself with a full-on sugar addiction and eczema all over my body.

This is when I hit rock bottom and finally made the changes that I needed to get my health back on track. 

I followed this meal plan and my symptoms disappeared within 20 days. 

My diet healed me. Not only did it clear up my awful skin issues, I lost my pregnancy weight gain naturally without exercising to death or cutting calories (what an amazing side effect!).

Ask yourself:

• Do you feel tired or sluggish during the day and have a hard time concentrating on tasks?
• Do you crave sweets after meals, or at night? 
• Are you carrying excess weight that's hard to lose?
• Do you feel bloated after meals or easily prone to eczema or breakouts?
• Are you easily annoyed or irritable for no apparent reason?

If you answer yes to any of these questions, you may need my 7-Day Sugar Detox Program. 

I've helped thousands of people with this program, and the results have been astounding. 

Here's what happened when Bianca did her 7-Day Sugar Detox:

"I am on day 3 and can already notice an improvement in energy, hunger levels, cravings, and mood. I've even lost 5 lbs. I was in disbelief!" 

Diana also had an amazing experience… 

"Today is day 7 of the detox and I am feeling SO great. Feeling lean and energetic! I am going to continue eating this way as it's spurred a weight loss that I've been struggling with. I'm down almost 5 pounds (and measurements changing too!)"

And, Matt's experience was off the charts…

"I just completed the 7-Day Sugar Detox. It was a great experience! I think my relationship with food is taking a much needed positive turn. For me it is less about the weight loss and more about good health for me and my family. I lost 14 lbs and I feel great."

Wow, right???

If you find yourself struggling with stubborn weight gain, fatigue, and out-of-control sugar cravings, this is just what you need.

CLICK HERE: Get the Food Babe 7-Day Sugar Detox at an early access discount here! (Ends 1/6/24)

You get LIFETIME ACCESS to all of the sugar detox recipes, the meal plan, the starter guide and videos with the exact strategies that I used to get my health back on track.

If you've tried to quit sugar in the past with no luck, don't blame yourself. The real problem is NOT your willpower...

I will show you that you CAN win the battle against sugar. You CAN finally take control of your cravings. This will allow you to enjoy more energy, fewer mood swings, and lose weight.

You don't need to starve yourself. You don't need to eat processed, pre-packaged "sugar-free" foods. All you need is this simple, step-by-step plan that's worked for over 10,000 people. 

If you can't start right away, no problem! You can start any time that is convenient for you. But, you do need to get in now before I close this offer.

I only offer this program once a year, so this is your chance to get in.  

Get started here for a one-time discounted price - Ends soon! 

If you know anyone who struggles with sugar, ask them to team up with you. My team and I will be here to support you! 

Xo,

Vani

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Remember this email the next time you stop for coffee

This time of year, do you like to treat yourself to those holiday drinks from a coffee shop?

Next time you're about to hit up the drive-thru…Stahhp!!!

And remember this email and what I'm about to tell you.

These drinks are LOADED with one of the worst ingredients you can put in your body…

Did you know that the Starbucks Peppermint Mocha has 54 grams of sugar? 

That's like stirring 13 teaspoons of sugar into your coffee…

The same amount of sugar in an entire theater-size box of M&M's.

Or 6 fun-size Snickers. 

Or 5 Krispy Kreme Glazed Donuts. Yikes. 

Here's how much sugar you'll find in popular holiday coffees:

• Dunkin Donuts Holiday Cookie Latte (Medium) = 11 teaspoons sugar
• McDonald's Dulce de Leche Frappé (Medium) = 24 teaspoons sugar (WHOA!!)
• Starbucks Caramel Brulée Latte (Grande) = 12 teaspoons sugar
• Dutch Bros Candy Cane Mocha (Medium) = 19 teaspoons sugar

Talk about a sugar hangover! You don't need to put all that sugar in your coffee for it to taste good.

Try stirring these in your coffee instead...

• Cinnamon – Adds a hint of sweetness and also provides the immune system with a boost! Just sprinkle a little bit on top, stir it into the grounds before brewing, or stick in a cinnamon stick.
• Nut Milk, Coconut Milk, Coconut Cream or Organic Cream – Adds an instant full-bodied feel to your coffee. Coconut is naturally sweet and will sweeten your coffee without refined sugar. I like to add my homemade coconut milk to a milk frother before adding it to my coffee (and then topping it with cinnamon). The frother really helps to add creaminess – you'll never miss the dairy creamers!  
• Unsweetened Cocoa or Cacao Powder – Enhances the subtle notes in the beans and has also been shown to provide important antioxidants which can increase the overall quality of your morning coffee. A small amount can be stirred into the coffee itself or into the grounds before brewing. 
• Peppermint Extract, Vanilla Extract, or Almond Extract – Naturally sweet on its own and is an amazing way to wean yourself off of using added sugar or sweeteners. Just stir in a couple drops.
• Grass-fed butter + Coconut oil – Creates a natural creaminess especially when you blend it into your coffee with a hand blender (don't just stir it in). It is known for boosting energy. 
• Truvani Collagen – Promotes youthful-looking skin, healthy hair, and stronger nails, and provides support to your body's connective tissues and joints. A frother comes in handy here too!
• Sea Salt – Seems counter intuitive, but as salt reduces bitterness, your coffee will seem sweeter without any sugar. Just be sure to only add a tiny pinch (either to the grounds before brewing or to the entire pot) and don't go overboard or your coffee will taste salty! 

I've tried all these - and they WORK! I haven't had to put sugar in my coffee since. 

They are not like the hyper-sweetened drinks from coffee shops, but I know from personal experience that when you start implementing these healthier substitutes your body will start to crave them – and the cravings for sugar become less and less. 

This is an example of the info you get in my 7-Day Sugar Detox Program.

I created this program because sugar is one of the worst ingredients in our food. 

It fuels inflammation, makes you tired and cranky, triggers weight gain, and leads to all sorts of diseases like heart disease, cancer, and type 2 diabetes.

The best thing you can do for yourself is get your sugar consumption under wraps!

LIMITED TIME OFFER: Get the Food Babe 7-Day Sugar Detox here now. 

This program takes all the guesswork out of what to eat, what to avoid, and how to keep sugar cravings from ruining your best intentions! 

Here's what's included: CLICK HERE

You get instant access for life, so you can start whenever you want. 

Just think of how great you will feel! Your body will thank you for taking good care of it. 

Get the 7-Day Sugar Detox before the discount expires. 

 

Xo, 

Vani

 

P.S. Here's what people say about the 7-Day Sugar Detox… 

"I am feeling lean, energetic and so great! I am going to continue eating this way as it has spurred a weight loss that I've been struggling to ignite. I'm down almost 5 pounds, and paired with seeing a personal trainer I'm experiencing big changes already...This sugar detox has been the BEST plan yet for having an immediate and wonderful impact on my health!" - Diana

"I thought it would be impossible but it wasn't and we succeeded! We feel so much better after doing the detox and now know that we have self control and that sugar does not run our lives." - Lia

"My husband and I are absolutely loving it! We never feel hungry and the sugar cravings have virtually vanished! The recipes are amazing and the plan is so easy to follow! We are going to continue eating this way forever!" - Lori

Read more testimonials here.

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How I broke my sugar addiction

This is a little embarrassing to admit, but I hope it helps you.

A few years ago, I started a bad habit and it took me a while to break it. 

Although I eat healthy most of the time, I've always loved sweets…(a little too much!)

Especially this time of year when I'm surrounded by so many cookies and candies!

I became pregnant with my 2nd child in 2020. While the world was shut down, I spent most of it cooped up at home, not really really going anywhere. I was missing friends and felt socially isolated. 

That's when my nemesis came back to bite me…

And I began eating candy every day. 

Not just one piece…

I was binging on ENTIRE BAGS of organic licorice and Giggles (which are like organic Skittles). 

Every night, I couldn't wait for my "treat" after dinner. 

It became an addiction.

Sure, it was "organic" candy, but this is when organic doesn't matter. Sugar has detrimental effects on the human body, whether it's organic or not. 

After a few months, my body began to retaliate. 

My eczema came back so bad, I couldn't see through my eyes - they were itchy and red all the time. This made it near impossible to do my work, and I just wanted to hide. I felt awful and exhausted!

I talked to my doctor and she told me what I already knew but was afraid to admit…

My body was inflamed by all the sugar I was eating, and I needed to break my candy habit ASAP. 

I didn't want to. I made EVERY EXCUSE in the book! But I finally made the commitment because I knew I needed to take care of myself and be healthy for my family.

So I pulled out my 7-Day Sugar Detox Program and started making the recipes and followed the meal plan. I eliminated most dairy, gluten, and sugar from my diet. 

After 7 days on the program, I was already feeling so much better and decided to continue.

A short 2 weeks later, my candy addiction and symptoms had disappeared!

This was the BEST THING I'd done for my health in a long time. I reset my palette. I started having more energy and felt really good. 

It was one of the biggest reminders that diet is so powerful, and that we truly are what we eat.

I was put on this planet with a mission to help people like you learn the truth about your food, so you can take control of your health and your life.

Eating too much sugar is something that almost everyone struggles with (it's hidden in nearly everything!) and can be so detrimental to the body.

That is why I created this 7-Day Sugar Detox Program. 

In just 7 days, you will reset your palette, lose weight, gain energy, and feel amazing. 

I only open up this program once a year, and early access is open now!

LIMITED TIME OFFER: Food Babe 7-Day Sugar Detox available now

Once you sign up, you get to keep the entire program for life, with no recurring charges. 

This includes all of the Sugar Detox recipes, meal plan, exclusive videos, support in a private group, and dozens of pages of my advice on how to be successful.  

I plan to start my Sugar Detox right after the holidays, but you can start any time you want and repeat it however many times you like. It's very flexible. I like to repeat it whenever I want to get back on track and it only takes 7 short days!

See everything you get in the 7-Day Sugar Detox here.

I will show you that you CAN win the battle against sugar. You CAN finally take control of your cravings. You CAN enjoy more energy, fewer mood swings, and lose weight. 

All you need is this simple, step-by-step plan that's worked for thousands of people. Read the incredible testimonials! 

Cutting out sugar is one of the best things you can do for your body. Let me guide you through this proven program that works! 

I only open this one time a year and the early access discount ends on January 6th: Get access now.

Thank you for your support - the program proceeds fund our activism. 

Xo,

Vani

 

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Coca-Cola, Kelloggs, PepsiCo and more getting SUED!

A bombshell lawsuit was filed this week against EVERY major processed food company, including Kelloggs, Pepsi Co, Kraft Heinz, General Mills, Coca-Cola and more. 

There are eleven defendants, some of whom are accused of conspiring to engineer products that would be overconsumed with addictive qualities, despite having knowledge this was "causing severe and incurable injuries in children". 

The jaw-dropping claims include…

"Polluting the scientific literature with biased research to confuse the public about the harms of their (ultra-processed food products)"...

And "utilizing biased experts and industry front groups to generate doubt about the harms of their (ultra-processed food products)"...

GAME ON! 

Corporations who lie to us about engineering products that harm our health are finally getting held accountable. 

I've been trying to get this information out to the public for years, and even wrote a book about it it!

My book Feeding You Lies spills the beans on everything the processed food industry doesn't want you to know!

It's a tell-all on the food industry with action steps that protect you from cheap, processed, unhealthy foods and the health problems and suffering they cause.

If you haven't read this book yet, I have incredible news:

My publisher reduced the price to only $1.99 for the eBook on Kindle. 

That's less than a bag of Doritos! (I would say Froot Loops, but they can barely sell that stuff for $1 now). 

This sale is for TODAY ONLY (Friday, 12/13/24).

Feeding You Lies is also available in paperback, hardcover, and audiobook - and makes the perfect gift for anyone who needs to know the truth about our food! 

When I wrote this book I hoped it would help people to stop believing the lie that everything on the shelf is safe. I wanted to make it easy for people to transform their food choices and their health. I wanted it to change lives!!! 

That's why I'm so grateful for reviews like this…

"You are what you eat and this book helps you make better choices especially at the grocery store. We have been lied to for too long. It is time to fight back. We have the power. Food companies will stop making harmful food if we stop buying it. It is truly all about the money. They are not getting any more of my money. I work too hard for it to spend it on food that just makes me sick." - Chopster

"I love this book immensely. I had no idea the extremes the Big Food Industry goes to to feed us their nasty food which is not "real food" at all. This book is a real eye opener. EVERYONE NEEDS TO READ THIS BOOK." - Isabel 

"This book is life changing. You won't want to put it down until you've read every word that's written. I plan on buying more as gifts for friends and family. Huge eye opener on the food industry and ways to reclaim your health!" - Brittany

Get your Feeding Your Lies eBook for $1.99 here! 

This sale is only happening today, Friday, December 13th, so don't miss it.

Xo,

Vani

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CEO of Kelloggs breaks his silence

The CEO of Kellogg's cereals finally breaks his silence! 

Our petition and boycott has been splashed all over the media, Good Morning America, NY Times, Bloomberg, Wall Street Journal…and yet Kellogg's has remained largely silent.

Until now…

When I heard the CEO of Kellogg's respond to why they use these dyes in America…but not in other countries…my mouth dropped to the floor!

You've got to hear this for yourself…

WATCH THE VIDEO HERE

If his cockiness and patronizing tone doesn't make you want to boycott them even harder, I don't know what will. 

Thank you for sharing this information and voting with your dollars at the grocery store.

It's working!!! Froot Loops sales have declined OVER 50% in the last 3 months (according to SPINS data).

American companies cannot continue poisoning us with artificial ingredients they don't use in other countries or they will go bankrupt!

Please keep spreading the word. You are all so amazing!

Xo,

Vani

***If someone forwarded this email to you, make sure to subscribe to my free email newsletter here. I'll send you updates, life-changing health tips, recipes, and breaking investigations each week***

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The most detrimental natural ingredient in our food

There is one ingredient in Froot Loops that I haven't talked much about…

Even though I consider it one of the MOST detrimental to our health: 

SUGAR.

It's in practically everything (especially this time of year!), so it's easy to eat too much of it and not realize how it's affecting our bodies. 

Don't let sugar blindside you.

Sugar can be implicated in many cases of obesity, type 2 diabetes, heart disease, and even cancer – but its detrimental effects can take years to surface. It's the hidden link to so much pain and suffering.

I know, it's the holidays and you're probably surrounded by sugar cookies, fudge, and candy canes…(I AM TOO).

But I've got to tell you what I do every year to get back on track. 

I created a 7-Day Sugar Detox that I love to do anytime I realize I've been sabotaging myself with too many sugary treats. 

It has a step-by-step plan to cut out sugar, feel great, and take control of my cravings in a simple manageable way.

When I follow the Sugar Detox Meal Plan, I'm more energetic, my skin glows, and I shed excess weight. 

I'm starting my sugar detox right after the holidays, and wanted to invite you to join me. 

Early access is available now at a special price until January 6th. 

This way you can get the Sugar Detox materials now and be all ready to start in the New Year, OR ANYTIME you want. 

Once you sign up, you get instant access for life, with no recurring charges. 

LIMITED TIME OFFER: Get early access to the Food Babe 7-Day Sugar Detox here now. 

Here's what's included:

• Quick Start Guide and 7-Day Sugar Detox Plan that will explain exactly what to eat during the detox, how to reduce your sugar cravings and spot the hidden sugars that might be lurking in your pantry and life!
• 2 sets of Sugar Detox recipes for 7 days. Whether you're vegan, gluten-free, paleo, vegetarian or a meat eater, I've got you covered. Easy to prepare, delicious real-food breakfast, lunch, dinner, and snack recipes that are free of grains and refined sugar, along with a schedule and shopping lists. 
• Restaurant Guide for when you don't want to cook.
• After-The-Detox Guide with a detailed game plan for long-term success. 
• Exclusive Videos where I walk you through the program, give you advice for nighttime sugar cravings, and provide healthy sugar swaps! 
• Private Facebook Group to get support from the Food Babe team and others who are doing the Sugar Detox.
• All guides are downloadable and ready to view on your smartphone, computer or tablet instantly. 

For most of my life, I was addicted to sugar. 

As a result, my health suffered a lot too. 

My teeth were awful, my skin was a mess, my body was inflamed, my energy was low, and I was overweight. 

I never want to feel that way again and know from personal experience how changing your diet can transform your life. 

I've done my research into why it's so hard to break the sugar habit and strategies that work... 

See my Before & After photo and Testimonials here.

If you want to improve your health, energy, and weight, this plan does the trick!

Sign up for the Food Babe 7-Day Sugar Detox before early access closes.

Xo,

Vani

 

P.S. All proceeds for this program funds the activism we do at Food Babe - so thank you for your support in advance!

Our mailing address is:
P.O. Box 31521 Charlotte, NC 28231
USA

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The craziest thing I saw at Whole Foods

If you know me, you know how strict I am about ingredients in products. Especially at my company Truvani.

I've dedicated my life to calling out big name brands and getting healthier products on shelves. 

So when I heard Whole Foods carries a snack bar with SHOCKING ingredients…

I had to see what the heck was going on.

When I got to the snack bar aisle, I stopped in my tracks. 

There it was. A snack bar has the CRAZIEST ingredients I've ever seen…

It was The Only Bar by Truvani at Whole Foods!

In Chocolate Chip Banana Bread, Oatmeal Chocolate Chip, Chocolate Peanut Butter and Chocolate Brownie.

That's right. WE MADE IT!!! 

The Only Bar is made with ingredients I could only dream of…

Minimal, organic ingredients you could literally find in your own kitchen.

My team and I are so grateful for your support, as we couldn't have done this without you. 

We want to thank you with a special Giveaway! 

3 people on our Instagram will be chosen to win a $100 gift card to Whole Foods. 

Click Here to Enter

Winners will be announced on December 16. Good luck!

Xo, 

Vani

Our mailing address is:
P.O. Box 31521 Charlotte, NC 28231
USA

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WARNING: General Mills on notice - Remove dyes and BHT!

Our movement is growing bigger and faster than I could have ever imagined.

We are right in the middle of the onslaught on Kellogg's, however… 

Other companies need to take notice.

This is why I sent a letter to General Mills last week, asking for a meeting. 

Read my letter: CLICK HERE

General Mills has an incredible opportunity, and I hope they take it.

They should step up as the leader now, and avoid a PR disaster like what Kellogg's is currently experiencing. 

Please join me in asking General Mills to make this announcement today.

All they need to do is announce their plans for removing artificial dyes and BHT from all of their cereals in America, just like they are doing for school districts in California and as they are doing in other countries.

This will encourage other brands to do the same, and they will be seen as the hero. 

Please join me in asking General Mills to make this announcement today.

Share my letter to General Mills and ask General Mills to take action now! 

CLICK HERE: How to contact General Mills 

Let's rally together to get the same, safer cereals that General Mills will be producing in California schools. We can do this Food Babe Army!

Xo,

Vani

***If someone forwarded this email to you, make sure to subscribe to my free email newsletter here. I'll send you updates, life-changing health tips, recipes, and breaking investigations each week***

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Truvani best deal ever - just 24 hours

This deal only lasts 24 hours…

You have until midnight to get our Cyber Monday deal:

• Up to 40% OFF Plant-Based Protein Powders
• Up to 50% OFF Collagen Peptides

We practically drain ourselves over the holidays and then try to do a 180 on January 1.

So I'm doing it differently… and staying consistent with my healthy habits through the holidays:

And I hope you do too with amazing savings on Amazon…

Claim our Plant-Based Protein Powders for as low as $35.99.

Which have been flying off shelves at Walmart, Whole Foods, Sprouts and more!

Each flavor is made with minimal ingredients and has 20-21g of plant-based protein…

With no gluten, dairy, soy or nasty ingredients. 

Up to 40% OFF Protein

And our Collagen Peptides are at our lowest price ever: $27.99.

Made with ONE ingredient: grass-fed and pasture-raised collagen from cattle in Argentina. 

Just one scoop a day supports gut, skin, hair, nail, and joint health - and you can even habit stack it with your protein.

So try one, or try both, but get these savings before they're gone at midnight: 

Up to 50% OFF Collagen 

But hurry! This deal is gone at midnight.

Xo, 

Vani

Our mailing address is:
P.O. Box 31521 Charlotte, NC 28231
USA

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Last day: Amazon Truvani Black Friday

Many of us are feeling over-stuffed and OVER THE HOLIDAY FOOD today. 

So I want to remind you: It's okay to break the holiday food cycle and get back to your healthy habits today. 

And you can do exactly that with Truvani's Black Friday deal: 

• Up to 40% OFF Plant-Based Protein Powder 
• Up to 50% OFF Collagen Peptides

These savings are waiting for you on our Amazon store right now…

But they go away at midnight.

Shop Best-Seller Deals

Get our internet famous Plant-Based Protein Powder as low as $35.99, that's up to 40% OFF.

In flavors like: Vanilla, Chocolate, Pumpkin Spice, Chocolate Peanut Butter, Banana Cinnamon, Matcha and even Unflavored.

Or get one of our best deals ever on Collagen Peptides at $27.99, that's 50% OFF. 

Just one scoop per day supports a healthy gut, which we could all use after Thanksgiving. 

But it also supports your hair, skin, nails and joints…

These two best-sellers are flying off shelves at Walmart, Whole Foods and Sprouts nationwide…

But you can only get this exclusive Amazon pricing until midnight:

Last Chance: Black Friday Savings

Don't wait until January 1st to beat the holiday fatigue. 

Get back on it today, and break the cycle.

Xo, 

Vani

Our mailing address is:
P.O. Box 31521 Charlotte, NC 28231
USA

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