Why I almost stopped being a food activist

When I became a mom, I almost stopped being an activist.

For years I used my voice to expose how Big Food manipulates us.

And before I knew it, I became the target of a national smear campaign.

They called me a quack, a fearmonger, and a pseudoscientist. And they threatened me.

All I wanted was to show people how to live a healthier life, but there I was. Getting death threats.

I didn't know whether it would be safe for me and my family to continue the way I was, and I took a back seat for a while.

Then something unexpected happened and it got me back in the game. 

I recently shared the story on The Jordan B. Peterson Podcast.

Thankfully, public opinion has shifted since the early days of Food Babe…

It's no longer considered crazy to question the ingredients in your food.

It's no longer considered pseudoscience to ban chemicals from our food that aren't allowed in other countries.

It's no longer considered fearmongering to call out billion dollar chemical industries who are poisoning our families.

We have entered this new age and I'm ALL IN.

Are you too? 

I'm so grateful to have YOU by my side. I could never continue this work without you.

You can watch my full interview on The Jordan B. Peterson Podcast on YouTube, or listen on Apple Podcasts and Spotify.

Xo,

Vani

P.S. If you want the latest updates and news as it happens, make sure you follow my profile on X @thefoodbabe. Things are changing fast and this is where I share breaking updates first.

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Almost gone

On Monday, we launched our NEW Truvani Signature Tote in Black. 

Even though it's valued at $50, it's free when you spend $35 or more on your favorite Truvani products.

I have to admit we've rarely seen so much excitement for one of our totes…

This is incredible. Don't get me wrong…

But the bad news is that supplies are starting to run low, and I know many people will miss out.

So, if you'd like to get one before it's gone, simply spend $35 or more on your Truvani favorites to get the 2025 Truvani Signature Black Tote ($50 value) FREE.

Get Yours Before It's Gone

You see, we don't just offer a cheap freebie tote you'll crumble up in your hall closet. 

We created the tote that puts an end to lame totes.

Yes, it's stunning, but it's also functional…

• Six interior multiple-size pockets (for phone, keys, wallet, and shaker)
• Top gold metallic zipper to keep everything closed and secure
• Carries up to 15 lbs. 
• Sturdy & durable
• Long straps

And just like the previous years, this bag was a labor of love.

How can you get it? 

All you have to do is get your favorite Truvani products (spend $35 or more), and I'll add this tote ($50 value) to your order for free.

Claim Your Free Tote Here

Xo, 

Vani

 

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P.O. Box 31521 Charlotte, NC 28231
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The biggest news in the food industry

It's official!

West Virginia becomes the first state to ban artificial food dyes from ALL FOOD sold in the state.

Kellogg's, PepsiCo, General Mills, Coca-Cola, Kraft-Heinz, and Mars will all need to remove artificial dyes from their products, just like they did in Europe, if they want to continue selling them in West Virginia. 

This sets the stage for EVERY OTHER STATE to do the same. 

The dominoes are falling!

This is why Big Food lobbyists were doing everything in their power to stop this bill, and they were defeated.

This historic legislation also bans BHA (found in Kool-Aid) and Proplyparaben (found in Betty Crocker icing). 

Food corporations are finally being forced to create the same products for Americans that they sell in other countries with stronger regulations. 

Yet they aren't going to do it without a fight. 

If you read my book, Feeding You Lies, you already know all about the tactics that Big Food uses to fool the public and keep their toxic products on the market. 

And now it's more important than ever to keep your guard up!

Big Soda just got caught red-handed paying "influencers" to prevent important legislation!

Over 20 states are looking to remove soda dollars from their SNAP program…

Which would DESTROY Big Soda's profits.

SNAP gives billions to Coke and Pepsi each year under "Nutrition" dollars. Preying on the low-income population is a significant chunk of their business.

This is why they hatched a stealthy plan…

They specifically recruited MAHA-aligned influencers, so it would appear to come from inside the movement to make America healthier.

Influencers were recruited through the marketing agency "Influenceable" - who calls themselves the "world's largest network of digital activists" and an "agency used by brands, organizations, and campaigns in the anti-woke economy."

Corporations partner with influencer firms like this to push their agenda and control the narrative surrounding their products.

We are more powerful than the Big Soda lobby. We need to expose this every step of the way if we are going to win. 

Please share this to expose Big Soda's dirty dealings: Instagram, X, and Facebook.

Thank you for staying loud! We are creating the change we want to see in the world. I'm so proud of the work we are doing together.

Xo,

Vani

P.S. If you want the latest updates and news as it happens, make sure you follow my profile on X @thefoodbabe. Things are changing fast and this is where I share breaking updates first.

***If someone forwarded this email to you, make sure to subscribe to my free email newsletter here. I'll send you updates, life-changing health tips, recipes, and breaking investigations each week***

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Our mailing address is:
P.O. Box 31521 Charlotte, NC 28231
USA

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Did you know about this free Truvani gift with purchase?

Yesterday, we launched our NEW Truvani Tote in our Signature Black. This is a BIG deal.

Why? Because YOU picked this year's design.

Yes, we asked for your opinion back in October, and a BIG majority voted for this design:

And now, you can finally get your hands on it for FREE when you spend $35 or more on our site!

Heads up, though: As you can imagine, a ton of people were waiting for this design.

This means we could sell out much earlier than expected.

Claim Your 2025 Tote

First, you'll love carrying this tote around. It's chic and functional.

Second, it's made with a reinforced bottom and durable straps…

Meaning that even if you're a mom and have to carry your whole house, this bag will hold it all.

Third, it's got 6 inner pockets. One of which is big enough to hold your shaker cup or water bottle. 

So whether you're a gym-goer, world traveler, or remote worker, you can always have everything you need on hand.

Here's how to claim yours today:

Spend $35 or more on your favorite Truvani products, and we'll throw in this black tote in your order for FREE.

But remember: There are only a limited number of these special bags available. 

And this deal expires Friday at midnight (or when we run out of totes). 

Claim Your Free Tote  

I can't wait to hear what you think of it!

Xo, 

Vani

 

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P.O. Box 31521 Charlotte, NC 28231
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The new Truvani tote is here!

So many people have been waiting for this moment: We just released our 2025 Truvani Signature Tote!

And even though it's valued at $50, you can get it for FREE with any $35+ purchase.

Last year's Pink design sold FAST. The 6 inner pockets were a total win.

So, we decided to keep the same layout you loved.

But the look? It's got a new edge. 

Think sleek, goes-with-everything, the kind of vibe that turns heads and fits your every day. 

I mean, just LOOK at this!!!

Show Me the 2025 Tote 

Same fan-favorite layout, just wrapped in a mood that's got everyone talking. 

But here's the catch: it's only here until Friday, or until we run out.

And after last year's sprint, we know these won't last long. 

So make sure to get your 2025 Truvani Tote FREE with a purchase of $35 or more before it's too late!

Get Yours Before It's Gone

Xo, 

Vani

 

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Our mailing address is:
P.O. Box 31521 Charlotte, NC 28231
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Getting the conflicts of interest out of food!

I have 2 interesting updates for you today.

If you're one of the many moms who have written to me expressing your frustration with infant formulas, you're going to really love this first one. 

When I was at the White House last week, several moms discussed the need to make cleaner infant formula available. 

U.S. infant formulas are severely behind on nutrition science compared to the rest of the world - making our babies suffer.

Some American infant formulas have "corn syrup solids" as the first ingredient! 

Moms shouldn't have to import formula from Europe, we should have the best infant formula available in the United States.

HHS Secretary Kennedy said he would make this a priority, and one week later he has already announced a plan to do it:

The FDA is rolling out a comprehensive plan to address the fact that our infant formula is compromised by Big Food interests.

Love this speed of action! 

You can read everything announced in the plan here.

In other news…

Ever wonder why it took the FDA over 30 YEARS to ban Red 3 after it was found to cause cancer?

There are rampant conflicts of interest that have plagued the system for decades. The industry has been effective at hiding this from the public and the media, but the truth is coming out now.

There was an article published earlier this week in KFF Health News downplaying the risks of Red 3 in our food. They quoted the scientist who originally found Red 3 causes cancer in animals as saying:

"I have no problem with my family — my kids and grandkids — consuming Red 3. I stand by the conclusions in my paper that this is not a problem for humans." 

This scientist, Joseph Borzelleca, received significant funding from tobacco companies in the 1980s:

• A 1984 internal memo by tobacco giant RJ Reynolds lists him as an outside consultant for the tobacco industry.
• In 1995, Phillip Morris hired Borzelleca at the rate of $2,000 a day to act as a consultant and sit on their "Scientific Advisory Board."
• Internal memos identified him as a "main spokesman" on scientific issues for the tobacco industry.

The thing is… these aren't just tobacco companies. Tobacco bought up Big Food companies in the 1980s:

• Phillip Morris owned Kraft & General Foods (Kool-Aid, Jell-O, Mac n' Cheese)
• RJ Reynolds owned Nabisco (Oreos and Ritz Crackers)

We need to keep calling out these conflicts of interest when we see them, so the media stops quoting "experts" with financial ties to the industry. 

This corrupt system is why we've seen very little progress to improve our food in the last 50 years. 

Next time you see an "expert" defending the chemicals in our food, always check where their interests lie. If it smells like a rat, it often is.

If you don't want to miss the latest updates and news, make sure you follow my profile on X @thefoodbabe. 

Things are happening fast, and this is the quickest way to disseminate information and keep you updated! 

Xo,

Vani

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What happened during my visit to the White House

Someone needs to pinch me, because I almost can't believe this is happening…

I was invited to speak at the White House this week to advocate for safer food for our children.

I was joined by a powerful coalition of moms who all want to get the harmful chemicals out of our food to protect our future generations.

To have this opportunity to expose the truth about how Big Food poisons us with ingredients they don't use overseas was a DREAM COME TRUE.

I had my charts with me to show how billion-dollar corporations like PepsioCo, Kellogg's, Mars, General Mills and Coca-Cola make safer versions of their products to sell in other countries.

You could hear gasps in the room as I went through the ingredient comparisons!

It was extraordinary to sit there across from the Department Secretaries (HHS, USDA, Education) where this is now a major topic of discussion! 

I'm so grateful that we now have leaders at the highest levels of government who are making this a top priority and looking to make changes fast.

Watch the discussion at The White House here:

YouTube, Instagram, Facebook, TikTok, or X. 

So many people still don't know that food corporations have reformulated safer products to sell in Europe. Please share this video on social media and keep exposing them! 

This week really felt like a "pinch me" moment because I can't believe how far we've come in just the past few months…

When Kelloggs told me to get off their lawn, I bet they never thought it would lead me to the White House Lawn! 

Everything has been moving so fast, but nothing can stop us now. 

This week I also spoke at the Florida State Capital in support of a bill that will require warning labels on products with artificial dyes, just like they have in Europe. 

The momentum is building and I'm helping every state I can to keep our message FRONT AND CENTER. 

If you would like to further support getting chemicals our of our food system, please consider a monthly donation here.

Any amount you can donate is immensely appreciated and helps my team and I continue this work. 

This is our moment! 

Please share my speech at the White House here.

Thank you for continuing to share and for being part of the Food Babe Army! 

Xo,

Vani

***If someone forwarded this email to you, make sure to subscribe to my free email newsletter here. I'll send you updates, life-changing health tips, recipes, and breaking investigations each week***

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P.O. Box 31521 Charlotte, NC 28231
USA

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