Friday, June 27, 2025

Last Day: FREE Truvani Tote

UGH...

It's the Last Day to claim your FREE Truvani Signature Tote

We've never done this before, and may never do it again...

For the first time, you get to choose your free tote from four customer-favorite designs: 

  • 2025 Black: Our sleekest one yet. Wipe-clean exterior, gold zipper, bold Truvani logo, and 6 pockets.
  • 2024 Pink: Blush, beautiful, and secretly a workhorse. Reinforced bottom and 6 pockets.
  • 2023 Apple: Fully insulated. Perfect for smoothies, lunches, snacks, and adventures.
  • 2022 Citrus: Bright, bold, and built tough. Hauls up to 15 lbs with insulated lining to match.

Each is valued at $50, but you'll get your favorite one FREE when you spend $49.99+ today: Claim This Deal

When I say I take this tote everywhere, I mean it.

I've used it for just about everything: 

  • Storing workout gear: Boxing gloves, protein powder, shaker cup, cycle shoes, and more.
  • Traveling as a carry-on: It fits perfectly under the seat! With pockets for your book, laptop, headphones, and snacks.
  • Working at the coffee shop: Store your laptop, notebooks, chargers, and more in an organized fashion.

Take your healthy habits on the go, wherever you go, with your Truvani Tote.

Get your favorite design FREE when you spend $49.99+ on Truvani products

Deal ends at midnight.

Xo, 

Vani + Truvani Team

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Thursday, June 26, 2025

VIP Access: Truvani Secret Boutique

You may know and love my Truvani products like Plant-Based Protein, Collagen Peptides, The Only Bar and more…

But there's ONE annual product drop many people have missed…

Every year, we custom-design a limited-edition tote… and they sell out almost every time.

And because of this, someone always misses their chance: 

So I'm doing something we've never done before…

I'm reopening The Truvani Secret Boutique and letting you choose from 4 past customer-favorite designs:

  • 2025 Black 
  • 2024 Pink 
  • 2023 Apple 
  • 2022 Citrus

Even though each tote is valued at $50, you can pick your favorite one FREE when you spend $49.99+.

Browse Truvani Products

Not sure which one's for you? Each tote's got a personality. Let's match you up:

2025 Black: You're polished, powerful, and a little mysterious. You color-code your planner, but still show up fashionably late. This tote is your everyday glam armor.

2024 Pink: You're the organized friend. The one with snacks, SPF, and a backup charger in their bag, just in case. This tote's your structured, stylish sidekick.

2023 Apple: You're the practical one, but make it cool. Your vibe? Farmer's market meets iced matcha at the park. You love functionality, but still want compliments.

2022 Citrus: You bring the sunshine. Your calendar's full of weekend adventures, and your bag always has something fun tucked inside. This tote's cheerful, bold, and built for the ride.

Whichever one's calling your name, claim it for FREE when you spend $49.99+ on your Truvani favorites.

But remember: There are only a limited number of these special bags available. 

And this deal expires in 48 hours (or when we run out, which has happened before).

Xo, 

Vani + Truvani Team 

Food Babe - Help Reform Our Food System




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Wednesday, June 25, 2025

The biggest action against the food industry in history!

A groundbreaking new law going into effect in Texas requires processed food companies to take over 40 risky chemicals out of their products (including Artificial Dyes and Titanium Dioxide) within the next 1½ years…

Otherwise, they'll be labeled unfit for human consumption...

"WARNING: This product contains an ingredient that is not recommended for human consumption by the appropriate authority in Australia, Canada, the European Union, or the United Kingdom."

As you can imagine, food companies will do whatever they can to avoid that warning label...

So it's likely they'll reformulate their products without these ingredients, based on what they've already done in other countries. 

Texas is the second largest economy in the United States, and it would be a logistical nightmare for food companies to reformulate products just for Texas. This is why they're expected to do it for every state, so every American is benefiting from this legislation.

A few weeks ago I had the opportunity to meet with Texas Governor Abbott and state legislators to make the case for why Americans need to know the truth about their food and how important this legislation could be for the health of this country.

I'm so grateful that the Governor agrees and officially signed the Make Texas Healthy Again Bill (SB 25) into law this week.

The list of over 40 chemicals includes many that the Food Babe Army has campaigned to get removed from our food including Yellow 5 and 6, Red 40, Blue 1, BHT, and Titanium Dioxide!

To illustrate how monumental this is:

Thousands of popular products lining grocery store shelves will be labeled unfit for human consumption if they don't start making changes right now...

  • Stove Top Stuffing with Interesterified Soybean Oil, BHA, and BHT
  • Kellogg's Rice Krispies Treats made with Acetylated Monoglycerides, DATEM, and BHT
  • Post Fruity Pebbles Cereal full of Artificial Dyes, BHT, and BHA
  • Mission Tortillas made with Bleached Flour and Interesterified Soybean Oil
  • McCormick Food Dyes filled with Propylparaben, Red 40 and Blue 1
  • Kellogg's Pop Tarts frosted with Titanium Dioxide
  • See more here!

This marks the beginning of the end of American food companies using ingredients they don't use in other countries. 

Our cries have been heard!! We deserve the same healthier ingredients that other countries get.

Make sure you share this GOOD NEWS on Instagram, Facebook, X, or forward this email to your friends and family. Go Food Babe Army, go!

Xo,

Vani

P.S. If you want the latest updates and news as it happens, make sure you follow my profile on X @thefoodbabe. Things are changing fast and this is where I share breaking updates first.

***If someone forwarded this email to you, make sure to subscribe to my free email newsletter here. I'll send you updates, life-changing health tips, recipes, and breaking investigations each week***

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Tuesday, June 24, 2025

This Has NEVER happened…

We're doing something we've never done before at Truvani…

Bringing back FOUR vintage products that customers loved, for a limited time. 

The craziest part? You get to choose your own, for free

Our Signature Truvani Totes: Available in 4 iconic designs you can choose from:

  • 2025 Black: Sleek, structured, and zippered, with a gold finish and bold logo.
  • 2024 Pink: Blush beauty with internal pockets and serious carry-it-all power.
  • 2023 Apple: Insulated and sturdy. Great for lunch, errands, or day trips.
  • 2022 Citrus: Bright, durable, and insulated. Sunshine vibes with muscle.

Each is valued at $50, but you get one FREE when you spend $49.99+ on your Truvani favorites.

Claim Your FREE Signature Tote

These totes were never supposed to come back.

So… why are we bringing them back now?

Because this community changed everything.

We started Truvani to fight back against shady ingredients.

And thanks to YOU, we didn't just make noise… we made an impact.

You helped us land on shelves at Target, Walmart, and Whole Foods.

You proved clean ingredients aren't niche, they're necessary.

So these totes? They're more than just cute bags.

They say, "I care about ingredients."

About what I eat. What I carry. What I stand for.

This is our way of saying thank you.

Spend $49.99+ and pick your favorite Signature Tote (a $50 value) FREE.

Available for a limited time, until the vault closes again.

Choose Your Products 

Xo, 

Vani

Food Babe - Help Reform Our Food System




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Monday, June 23, 2025

They’re Back! Vintage Truvani Totes

I'm not sure if you know this…

But my team and I at Truvani have dipped our toes into fashion design over the years.

You know how much I care about ingredient quality in our products like protein powder, snack bars, collagen, etc…

And our team provides the same quality for our hottest accessory: The Truvani Signature Tote.

Every year, we also drop a limited-edition tote, and they sell out almost every time.

Some people have one. Some collectors have them all. 

But this year? We're reopening the Truvani Tote Vault and letting you choose from 4 iconic designs.

Even though each tote is valued at $50, you can get your favorite one FREE when you spend $49.99+.

Call Dibs on Your Free Tote 

Have one? Have a few? NEVER HEARD OF THEM?

Let me jog your memory on what makes each tote so irresistible:

2025 Signature Black Tote:

  • Basically, the little black dress of totes. Our most recent tote drop: Chic, functional and sleek. Wipe-clean black exterior, six inner pockets, gold zipper, bold Truvani logo. Built to carry your entire day! Moms, I know you feel that.

2024 Signature Pink Tote:

  • Don't be fooled by the soft blush color, this bag means business. With six interior pockets, it organizes your chaos (shaker, keys, phone, boxing gloves). Pretty on the outside, productivity on the inside.

2023 Signature Apple Tote:

  • One of our insulated totes, making it the go-to for lunch, smoothies, snacks, and grocery shopping. Long straps, tough build, perfect for errands or your car's front seat. The apple design is adorable for any teachers!!!

2022 Signature Citrus Tote:

  • Also insulated, this tote is bold, sunny, and original. This one's lined, durable, and can carry up to 15 lbs of whatever you're hauling today or every day!

But here's the deal… You can't buy these bags anywhere.

You can only get your favorite one FREE when you spend $49.99+ on Truvani products today.

And once this offer ends Friday (or we sell out), we'll close the vault… maybe for good.

Browse Truvani Products 

Shop your Truvani favorites, pick your bag, then prepare to be asked, "Where'd you get that?"

Xo, 

Vani + Truvani Team

Food Babe - Help Reform Our Food System




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Wednesday, June 18, 2025

Two major food companies removing ALL artificial dyes from products!

Bye Bye artificially-dyed Trix and Kool-Aid!

Yesterday was a big day...

First thing in the morning, Kraft-Heinz announces that they're removing all artificial food dyes from all of their products in the next 2 years. Also, they're not replacing all dyes with natural alternatives, but will completely remove added colors from products that don't need them. The fewer unnecessary substances added to our food, the better!

And then General Mills follows and announces the same! They will remove all dyes from their entire product portfolio by the end of 2027.

These are TWO huge wins for the Food Babe Army and every American who has been demanding this now for over a decade.

This would have never happened if the FDA hadn't set a timeline for food corporations to phase these dyes out, and now the dominoes are falling! I'm thankful for their leadership in pushing the industry to remove dyes and telling Americans the truth about these harmful chemicals in our food.

As I watch the food industry acquiesce and drop dyes, can't help but think of Kellogg's for being complete idiots who keep poisoning American children. Kellogg's could have been the first... but now they are the last. What losers.

The writing is on the wall now after the recent legislation signed in West Virginia that is banning artificial dyes from all food sold in the state, and several other states have pending bills to get artificial dyes and other additives out of our food. They really have no other choice than to drop the dyes. 

Here are the major products that will be reformulated without artificial dyes... so keep an eye on these ingredient labels for the changes:

Many of these products you may have never guessed contained dyes...like Jet-Puffed Marshmallows, French Salad dressing, and Jell-O Vanilla Pudding!?!

Kraft saw what happened when they dropped the dyes from their Mac n' Cheese after the Food Babe Army's successful petition. Removing the dyes was the best business decision ever and most consumers didn't even notice the change.

I'm on the edge of my seat, watching to see when Kellogg's, Mars, and every other major American food corporation finally announces they are done with dyes.

Looking forward to more American food companies to stop poisoning us with ingredients they don't use in other countries. This has been a long time coming!

Xo, 

Vani

Food Babe - Help Reform Our Food System




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Tuesday, June 17, 2025

Clean Food + Dirty Air = Health Sabotage

Right now, millions of Americans are checking air quality apps before stepping outside due to wildfire smoke blanketing entire cities. 

But here's what's shocking: the air inside your home could be 2-5 times MORE toxic than what's outside - even on those "unhealthy air quality" days!

Think about it... You're spending thousands on organic food, filtering your water, reading every ingredient label - but every breath you take could be sabotaging you.

Your indoor air is contaminated with:

  • Roundup herbicide - yes, you're breathing the same cancer-linked chemical that's in our food supply
  • Ultrafine particles that penetrate deep into your organs, increasing Alzheimer's and dementia risk
  • VOCs and flame retardants - hormone disruptors linked to cancer
  • Bacteria, viruses, and mold that keep you sick and exhausted

I used to think eating clean was enough. Then I discovered that without clean air, I was sabotaging my own health every single day.

Here's how to fight back and protect your family:

  • Ditch anything with synthetic fragrances, parabens, or phthalates
  • Swap plastic storage for glass and stainless steel
  • Clean smarter: damp cloth dusting, regular mopping, and frequent vacuuming trap particles before they become airborne
  • Add air-purifying plants like Dracaena and Bromeliad - nature's little detox machines for VOCs
  • Replace phthalate-loaded plastic toys with non-toxic alternatives

But the game-changer? Investing in the Intellipure Air Purifier.

Unlike basic HEPA filters, Intellipure's patented technology eliminates 99.99% of harmful viruses, bacteria, and microscopic toxins - it's 40 times more effective at capturing the dangerous particles that are sabotaging your health.

Get 10% off an Intellipure Air Purifier with code FOODBABE

Since I started using it, the transformation in how I feel and sleep has been remarkable. I can't put a price on knowing my family is breathing truly purified air at home.

We can't live in a protective bubble, but we can control what we breathe in our own homes.

If you know anyone suffering from with allergies, low energy, or constant sickness, please send this discount code to them. Let's help everyone breathe cleaner, safer air!

Xo,

Vani

P.S. At Food Babe, we only promote products we love to use. If you buy a product we link to, we may earn commission.

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