I have an amazing update for you on our campaign to get artificial dyes out of our food.
A major nationwide retailer just announced they're clearing the dyes out of the ENTIRE cereal aisle in their stores.
Target will stop selling ANY cereal with artificial dyes by the end of May.
This means that all cereals made by Kellogg's, General Mills, and Quaker will need to get the dyes out very quickly if they want to be on the shelves at Target.
Bye-bye artificially-dyed Froot Loops!
These companies have already said they plan to remove artificial dyes, but this is putting pressure on them to move faster on their commitments.
And it puts Post (Fruity Pebbles) on notice as one of the only cereal brands without a public plan to go dye-free.
Change is happening, and it wouldn't happen without you and the entire Food Babe Army bringing this issue to the mainstream attention.
This is what happens when thousands of us come together and demand that these companies stop poisoning us and our children.
And this is why I'm so excited to be in California this week to meet with fellow food activists, change-makers, and organic food companies who are proving you don't need toxic additives to make delicious products.
I'm going to the largest organic and natural food show in the country – the Natural Products Expo West in Anaheim.
The Truvani team is putting together an incredible booth with full-size samples of our organic snack bars and new Truvani bags (while supplies last).
I'll be there for meet & greets (4323 Hall D) during these times:
- Wed. 3/4 from 5-6pm
- Thurs. 3/5 from 10-11am
You will need a ticket to the Expo to attend the events.
If you're coming, tell me here in the comments. I hope to meet you there!
Xo,
Vani
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